Social TV & Second Screen Information Repository
13.3K views | +0 today
Social TV & Second Screen Information Repository
A collection of articles and commentary on Social TV and the Second Screen
Curated by Nicholas Barr
Your new post is loading...
Your new post is loading...
Scooped by Nicholas Barr
Scoop.it!

Now That Nielsen Tracks Tweets, How Will That Change TV?

Now That Nielsen Tracks Tweets, How Will That Change TV? | Social TV & Second Screen Information Repository | Scoop.it

It’s safer to say that Social TV metrics are here to stay, now that Nielsen has acquired its way into the space. Will that change TV? It should, but maybe not in the way you think.

more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

VRM: Social TV? It's about the generic data

VRM: Social TV? It's about the generic data | Social TV & Second Screen Information Repository | Scoop.it

While TV-specific 2nd screen application use is tiny, there’s still plenty of activity around TV on the social networks. This is the same generic data you could collect about people’s discussion on news stories, or the weather, or consumer goods brands.

more...
No comment yet.