Social TV & Second Screen Information Repository
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Social TV & Second Screen Information Repository
A collection of articles and commentary on Social TV and the Second Screen
Curated by Nicholas Barr
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How Facebook correlates with TV-viewing Habits

How Facebook correlates with TV-viewing Habits | Social TV & Second Screen Information Repository | Scoop.it

Facebook behaviour correlates with TV viewing. The strongest correlation is between the number of people "liking" a show’s Page and click-through rate (CTR). For each 3% increase in page likes, there tends to be an estimated 1% increase in TV viewership. 

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TUILUX gets investment to measure Social TV in Brazil

TUILUX gets investment to measure Social TV in Brazil | Social TV & Second Screen Information Repository | Scoop.it

The new service, called TTV, monitors and analyses comments on Twitter about more than 15,000 programs on 95 television channels available in Brazil

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Nielsen Move in on Social TV with SocialGuide acquisition

Nielsen Move in on Social TV with SocialGuide acquisition | Social TV & Second Screen Information Repository | Scoop.it

For industry watchers the acquisition of SocialGuide represents an important move for Nielsen into social TV. Other potential suitors for NM Incite’s expansion into social media research and analytics have included Trendrr and Bluefin Labs.

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Twitter is changing audience measurement

Twitter is changing audience measurement | Social TV & Second Screen Information Repository | Scoop.it

Andy Littledale , MD of SecondSync, discusses the way social media is enabling a re-invention of the way broadcasters and advertisers can measure their audience.

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Study: Insights on the Twitter audience

Study: Insights on the Twitter audience | Social TV & Second Screen Information Repository | Scoop.it

If Twitter is dominating Social TV then it’s probably worth understanding its audience. A new global study of 36 million user profiles by analytics company beevolve sheds some light on the subject.

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Twitter and TV - a Pause for Reflection!

Twitter and TV - a Pause for Reflection! | Social TV & Second Screen Information Repository | Scoop.it

The difficult truth is that the majority of people within the UK television audience don’t use Twitter.  This fact, that it is only ever represents a small sub-set of an audience, has huge implications for Twitter as a measurement tool, let alone as an audience driver or advertising medium...

Nicholas Barr's insight:

All too true. Nigel echoes the point highlighted earlier this week on the hidden biases in big data. Twitter seem to be riding the principle that if it can be measured it can be sold. However, although a lot of very big numbers are often quoted they are currently abstracted from meaning. We have yet to understand what 'good' numbers should actually even look like.

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Now That Nielsen Tracks Tweets, How Will That Change TV?

Now That Nielsen Tracks Tweets, How Will That Change TV? | Social TV & Second Screen Information Repository | Scoop.it

It’s safer to say that Social TV metrics are here to stay, now that Nielsen has acquired its way into the space. Will that change TV? It should, but maybe not in the way you think.

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VRM: Social TV? It's about the generic data

VRM: Social TV? It's about the generic data | Social TV & Second Screen Information Repository | Scoop.it

While TV-specific 2nd screen application use is tiny, there’s still plenty of activity around TV on the social networks. This is the same generic data you could collect about people’s discussion on news stories, or the weather, or consumer goods brands.

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Is the Social TV market really worth $151.14 billion?

Is the Social TV market really worth $151.14 billion? | Social TV & Second Screen Information Repository | Scoop.it

As reported in TechCrunch, a research firm called MarketsandMarkets claims the social TV market is already worth $151.14 billion and that this is set to rise to $256.44 billion by 2017!

 

It is really difficult to fathom how the firm could possibly come up with such figures. Did they misplace a decimal point somewhere?

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