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Social TV & Second Screen Information Repository
A collection of articles and commentary on Social TV and the Second Screen
Curated by Nicholas Barr
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Overcoming the challenges of Personalizing TV Content and Services

Overcoming the challenges of Personalizing TV Content and Services | Social TV & Second Screen Information Repository | Scoop.it

75% of the respondents in the 2012 ConsumerLab TV video report said they used recommendations from friends and family to help them choose what to watch, yet only 21% of the respondents agreed to the statement: ‘It is ok for my friends and family to see info regarding what I am watching.’

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Breaking Through: The case against the Techcrunch article 'Twitter Dominates Live TV Because Social TV Is Failing'

Breaking Through: The case against the Techcrunch article 'Twitter Dominates Live TV Because Social TV Is Failing' | Social TV & Second Screen Information Repository | Scoop.it

"It’s baffling that so many in the adtech industry seem to think that the amorphous entity known as “social TV” is the savior we’ve all been waiting for, the One True Path to improving the viewing experience. (To their credit, those actually in the TV industry seem less easily duped.)"

 

As a founding member of the 2nd Screen Society who spends most of his days studying the industry and applying that knowledge to KIT’s award-winning Social Program Guide product, this is Alan Wolk's educated take on what’s going on right now.

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