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Are second screen apps facing a ‘Crossing the Chasm’ moment? - Lost Remote

Are second screen apps facing a ‘Crossing the Chasm’ moment? - Lost Remote | Social TV | Scoop.it
Are second screen apps facing a ‘Crossing the Chasm’ moment?

Via pluk®
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pluk®'s curator insight, April 23, 2013 6:30 PM

One thing that everyone now appears to agree on is that consumers are there and waiting for a ubiquitous app that provides discovery.  Keen to hear any thoughts on who you think may 'cross the chasm' and what the functionality will look like?

Rescooped by Wei Qian from screen seriality
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Young TV watchers may spend equal time on social media

Young TV watchers may spend equal time on social media | Social TV | Scoop.it
Though perhaps the time spent is overlapping, as more Canadians have a second-screen experience of live-commenting on social media while watching

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, May 3, 2013 11:35 AM

Television vs Social Media...

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Why Google will crush Nielsen

Why Google will crush Nielsen | Social TV | Scoop.it

The web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor's browser. In the most comprehensive investigation on the matter, The Wall Street Journal found that each of the 50 largest websites in the United Sates, weighing 40% of the US page views, installed an average of 64 files on a user device. (See the WSJ's What They Know series and a Monday Note about tracking issues.) As for server logs, they record every page sent to the user and they tell with great accuracy which parts of a page collect most of the reader's attention.

But when it comes to measuring a digital viewer's commercial value, sites rely on old-fashioned panels, that is limited user population samples. Why?


Via Nicolas Moulard - Actuonda, Mattia Nicoletti
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