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Ce que mesurent réellement les réseaux sociaux derrière les notions de « Portée », « Engagement » et « Clic »

Ce que mesurent réellement les réseaux sociaux derrière les notions de « Portée », « Engagement » et « Clic » | Social TV | Scoop.it
On pourrait penser que les principaux réseaux sociaux, Facebook, Twitter, Instagram, Pinterest, Linkedin, Google+ et Youtube, nous proposent tous les mêmes indicateurs. Malheureusement, ce n’est pas le cas ! Il existe beaucoup d’indicateurs sur les réseaux sociaux. Si les professionnels les plus expérimentés sont capables de suivre les KPIs qu’ils ont définis eux-mêmes, les autres ont […]

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CNN, anywhere: How TV Everywhere strategy is evolving in the world of cable news

CNN, anywhere: How TV Everywhere strategy is evolving in the world of cable news | Social TV | Scoop.it

NNgo is the network's attempt to break the linear model for broadcast television.


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Living Social: How Second Screens Are Helping TV Make Fans - Nielsen Social

Living Social: How Second Screens Are Helping TV Make Fans - Nielsen Social | Social TV | Scoop.it
How is #socialmedia changing the relationship viewers have with TV? #secondscreen #socialtv http://t.co/d74FEtyqlc http://t.co/eLG2vFSD0K

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2014 World Cup a bellwether for multiscreen TV

2014 World Cup a bellwether for multiscreen TV | Social TV | Scoop.it
As fans of the Beautiful Game gear up for the 2014 FIFA World Cup, kicking off in Brazil in June, it appears that the event could be the first truly multiscreen World Cup.

Via Mattia Nicoletti
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Twitter will soon dominate TV on Xbox One

Twitter will soon dominate TV on Xbox One | Social TV | Scoop.it
Microsoft has announced that a number of popular apps including HBO Go, Showtime Anytime, Comedy Central, and others will launch on Xbox One by year's end. But easily the biggest aspect of today's...

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Tumblr vs Twitter in the Battle for Social TV

Tumblr vs Twitter in the Battle for Social TV | Social TV | Scoop.it
Image Credit: Lost Remote   If you have been following the latest in second screen and social TV, you would have seen this interesting study by U.K.-based social-data-intelligence company, Pulsar (commissioned by Tumblr) on the volume of social TV activity post-episode. What’s interesting here is how Tumblr, the Yahoo-owned blogging platform, is enabling users to […]

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Valery's curator insight, June 2, 2014 6:27 AM

Both are used but of course the quickest is twitter.

Still, considering that within 12 hours most of the reactions are done (even on tumblr) is always good to remember.

 

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Le français Vodkaster donne une seconde vie au DVD

Le français Vodkaster donne une seconde vie au DVD | Social TV | Scoop.it
Le réseau social centré sur le cinéma propose aux cinéphiles de numériser toute leur DVDthèque afin de vider leurs étagères et retrouver sur leurs ordinateurs, tablettes et smartphones toute leur collection de films.

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Filmmakers Moving Where the Money is: Digital TV Series

Filmmakers Moving Where the Money is: Digital TV Series | Social TV | Scoop.it

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Donald Schwartz's curator insight, May 1, 2014 11:44 AM

Yeah, but how many?

Charlie Dare's curator insight, May 2, 2014 1:03 AM

Variety:  "As Netflix and Amazon bulk up on original entertainment, they’re largely focused on buying TV series, which perform better on their services than movies do. The result is that indie moviemakers are starting to think more about crafting, episodic TV-like projects for play on digital screens."

Alberto Gago's curator insight, May 2, 2014 2:16 AM

"For independent filmmakers, digital TV series may be the next green".

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The Social-TV Connection That’s Redefining Content Partnerships Online

The Social-TV Connection That’s Redefining Content Partnerships Online | Social TV | Scoop.it
As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web - without social media, TV is stuck in the past.

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Quand la ville se digitalise

Quand la ville se digitalise | Social TV | Scoop.it
La ville intelligente se façonne doucement mais sûrement. L’open data est une de ses armes, la start-up nord-américaine TransitScreen l’a bien compris : elle ouvre à la rue son service digital d’informations en temps réel sur les transports publics.

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Tumblr releases first social TV study, in partnership with Pulsar

Tumblr releases first social TV study, in partnership with Pulsar | Social TV | Scoop.it
Lost Remote has known for awhile how important TV has been to Tumblr. Now the platform (that was acquired by Yahoo!

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Mattia Nicoletti's curator insight, April 23, 2014 3:32 AM

Highlights:

  • The conversation around TV is larger and lasts longer on Tumblr than Twitter. 


    • 70% of TV-related mentions pertaining to shows in study occured on Tumblr
    • Tumblr buzz rises in anticipation toward a show’s airtime and continues to increase in the hours and days thereafter.
      • Like Twitter, TV-related conversations are happening on Tumblr in real-time, but engagement on Tumblr peaks (31% increase) one hour after a show has airedIn contrast, Twitter exhibits a peak at airtime and declines immediately in the 1-2 hours after.
    • Engagement on Tumblr sustains at an increased level for days after the show has aired.
    • Advertising window is longer on Tumblr (i.e. Nielsen Live+3 Ratings)
  • On Tumblr, fans immerse themselves in their show’s universe, create their own narratives, and advocate for the show. 


    • 71% of Tumblr TV interactions are driven by behaviors related to storytelling, creativity and community.
    • Tumblr not about checkins, but expanding a 30-60 minute episode into a week-long conversation.
    • For all shows, the majority of posts are reblogs, driving huge distribution across the network.
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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Social TV | Scoop.it

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Ali Anani's curator insight, March 29, 2014 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 2014 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2014 2:48 PM

In a nutshell/ Em poucas palavras

Rescooped by Klervi Dalibot from Social TV is everywhere
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Peel CEO: “Social TV Companies Are Either Dead or Dying” - Lost Remote

Peel CEO: “Social TV Companies Are Either Dead or Dying” - Lost Remote | Social TV | Scoop.it
Peel CEO: “Social TV Companies Are Either Dead or Dying”

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Les usages de l'internaute français décryptés par TNS Sofres

Les usages de l'internaute français décryptés par TNS Sofres | Social TV | Scoop.it

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Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences

Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences | Social TV | Scoop.it
Seevibes, a leading social TV analytics company in Canada, recently released a white paper showing the connection between consumers, advertisers, and brands.
The study measured 1,200 TV shows and 600 brands in Canada.

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Global Content Compass 2014 - Trends in Television & TV Distribution - Global Media Consult

Global Content Compass 2014 - Trends in Television & TV Distribution - Global Media Consult | Social TV | Scoop.it
An overview of global content trends in television and related distribution infrastructure. Which TV markets will grow? How can content be monetized in the future? What will likely disrupt the industry?

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Séries haut de gamme et expériences collectives : les dernières tendances de la TV

Séries haut de gamme et expériences collectives : les dernières tendances de la TV | Social TV | Scoop.it

Interactions avec les téléspectateurs, multiplication des directs, fictions haut de gamme: la télévision veut créer l'évènement à travers ses nouveaux programmes pour attirer le public et le fidéliser autour d'expériences collectives, selon une étude d'Eurodata TV Worldwide

 

Pour "faire le buzz", les 350 chaînes internationales observées dans cette enquête innovent avec des programmes incarnés par des personnalités charismatiques, avec une stratégie d'échange avec le public via les réseaux sociaux.

 

Comédies musicales, défis physiques (le funambule Nik Wallenda reliant deux immeubles à Chicago sur Discovery Communications, par exemple) ou interviews comme celle d'un astronaute de la Station spatiale internationale dans "Live from space" sur National Geographic Channel, les diffusions en direct fleurissent à l'écran.

 

Le direct favorisant les interactions, les spectateurs sont invités à participer sur les réseaux sociaux, poser des questions, poster des vidéos, pour "partager une expérience collective", explique-t-on chez Eurodata TV Worldwide.

 

L'interactivité est également présente dans les émissions de téléréalité, qui misent de plus en plus sur des défis extrêmes pour captiver comme "Dropped" ou "Survival", où les téléspectateurs peuvent venir en aide aux candidats lâchés en pleine nature en votant pour eux ou leur accordant des avantages, comme de la nourriture.

 

Les émissions mettent aussi en avant des personnages hauts en couleurs, cow-boys norvégiens ou aventuriers néo-zélandais, ou particulièrement célèbres, comme le Prince Harry dans "Harry's South Pole Heroes" ou David Beckham dans "David Beckham into the Unknown", où l'icône du football anglais explore la forêt amazonienne.

Élément constitutif de "l'image de marque des chaînes", les séries se concentrent sur le haut de gamme, d'après cette l'étude. Les diffuseurs font notamment appel à des réalisateurs de cinéma comme Danny Boyle ("Slumdog Millionnaire"), qui travaille sur "Babylone", en Grande-Bretagne.

Mutualisant les talents, les productions multi-nationales sont de plus en nombreuses. L'Italo-Germanique "Gomorra" (d'après le roman de Roberto Saviano) a ainsi été vendue dans 50 pays, l'Américano-Suédoise "Welcome to Sweden" a fait des cartons d'audience et l'Anglo-Hispanique "The refugees" est très attendue.

 

Les chaînes tablent aussi sur la diffusion simultanée dans plusieurs pays: le 5 mai, la série à succès "24 heures chrono" a été diffusée en même temps aux Etats-Unis, au Canada, au Royaume-Uni, en Turquie et en France.

 


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Adobe report: 'TV Everywhere' growth is up nearly 250 percent year over year - Washington Business Journal

Adobe report: 'TV Everywhere' growth is up nearly 250 percent year over year - Washington Business Journal | Social TV | Scoop.it
So much for cutting the cord. People love their TV apps and growth doesn't look like it's slowing down anytime soon.

Via Mattia Nicoletti
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Twitter cherche son salut dans la "social TV" - L'Expansion

Twitter cherche son salut dans la "social TV" - L'Expansion | Social TV | Scoop.it
L'Expansion
Twitter cherche son salut dans la "social TV"
L'Expansion
La social TV, une source de revenus prioritaire.

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Tumblr releases first social TV study, in partnership with Pulsar

Tumblr releases first social TV study, in partnership with Pulsar | Social TV | Scoop.it
Lost Remote has known for awhile how important TV has been to Tumblr. Now the platform (that was acquired by Yahoo!

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, April 23, 2014 3:32 AM

Highlights:

  • The conversation around TV is larger and lasts longer on Tumblr than Twitter. 


    • 70% of TV-related mentions pertaining to shows in study occured on Tumblr
    • Tumblr buzz rises in anticipation toward a show’s airtime and continues to increase in the hours and days thereafter.
      • Like Twitter, TV-related conversations are happening on Tumblr in real-time, but engagement on Tumblr peaks (31% increase) one hour after a show has airedIn contrast, Twitter exhibits a peak at airtime and declines immediately in the 1-2 hours after.
    • Engagement on Tumblr sustains at an increased level for days after the show has aired.
    • Advertising window is longer on Tumblr (i.e. Nielsen Live+3 Ratings)
  • On Tumblr, fans immerse themselves in their show’s universe, create their own narratives, and advocate for the show. 


    • 71% of Tumblr TV interactions are driven by behaviors related to storytelling, creativity and community.
    • Tumblr not about checkins, but expanding a 30-60 minute episode into a week-long conversation.
    • For all shows, the majority of posts are reblogs, driving huge distribution across the network.
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The Social-TV Connection That’s Redefining Content Partnerships Online

The Social-TV Connection That’s Redefining Content Partnerships Online | Social TV | Scoop.it
As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web - without social media, TV is stuck in the past.

Via #SocialTVConf
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Twitter Wants to Be Your TV

Twitter Wants to Be Your TV | Social TV | Scoop.it
With Amplify, Twitter finds a handy back door into TV ad revenue

Via Mattia Nicoletti
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Havas Media and Seevibes Join Together in Creating the Social Rating Point (SRP), a New Indicator to Measure the Ability of a TV show to Generate Social Engagement.

Havas Media and Seevibes Join Together in Creating the Social Rating Point (SRP), a New Indicator to Measure the Ability of a TV show to Generate Social Engagement. | Social TV | Scoop.it
Canadian companies Havas Media and Seevibes announce they have devised the SRP — Social Rating Point, a new indicator to measure the ability of a TV show to generate social engagement.  Havas Media wanted to understand this phenomenon better to...

Via Richard Kastelein
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The Role of Digital in TV Research, Fanship and Viewing – Think Insights – Google

The Role of Digital in TV Research, Fanship and Viewing – Think Insights – Google | Social TV | Scoop.it
Digital platforms such as YouTube and Google Search are changing the way people experience television. With 90% of TV viewers visiting those sites, we looked at how people are using these platforms to extend their experiences beyond their television sets.
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Twitter buzz doesn’t make us watch tv shows

Twitter buzz doesn’t make us watch tv shows | Social TV | Scoop.it
The effect of Twitter and Facebook on driving viewers to TV shows is being vastly overstated, according to a Nielsen-funded study of social media habits and television ratings.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, April 13, 2014 4:31 PM

Another point of view about last Nielsen-funded research