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TV Weekly Now | 10 reasons why Jimmy Fallon should do #TONIGHTSHOWDETROIT

TV Weekly Now | 10 reasons why Jimmy Fallon should do #TONIGHTSHOWDETROIT | Social TV | Scoop.it
Detroit is pitching Jimmy Fallon to come to the Motor City for a weeklong taping of The Tonight Show as part of an online promotion at #TONIGHTSHOWDETROIT.
Criscenti's insight:

Social campaign in Detroit, asking Fallon to broadcast The Tonight Show there for a week. #TonightShowDetroit #SayNiceThings

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Sports apps are on the rise, and that may make TV broadcasters worry

Sports apps are on the rise, and that may make TV broadcasters worry | Social TV | Scoop.it
Football app usage is up 250 percent over the past year.
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YouTube games channels continue their rise: PewDiePie, Stampy, KSI and more

YouTube games channels continue their rise: PewDiePie, Stampy, KSI and more | Social TV | Scoop.it
The 100 most popular YouTube gaming channels were watched nearly 4.4bn times in September 2014. By Stuart Dredge

Via MIP Markets
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Twitter Chats and TV Stars Just Don’t Mix

Twitter Chats and TV Stars Just Don’t Mix | Social TV | Scoop.it
Twitter chats are the bane of my existence and if you’re trying to market a television show, they should be yours, too. They are messy, hard to follow, and usually not that interesting at best.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, October 24, 2014 12:10 PM

Social tv must be spontaneous, a natural flow. If there is something that does not follow this rule social tv is not social tv anymore. Advertising and promo if they are out of context can provoke several damages.

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Kevin Spacey Says Digital Platforms Are Killing the TV Pilot—and That's a ... - Adweek

Kevin Spacey Says Digital Platforms Are Killing the TV Pilot—and That's a ... - Adweek | Social TV | Scoop.it
Academy Award-winning actor Kevin Spacey made headlines when he agreed to star in the Netflix original series House of Cards—and then made even more headlines when the critically acclaimed show began winning Emmys and Golden Globes.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, October 11, 2014 2:08 PM

Spacey strongly believes the future of television is online. "I think it's exciting the way these platforms are finding out how to create an audience of their own without a network, without a studio, without a publisher. There is no barrier to entry. It's an incredibly exciting time. I wish it had been around when I was starting," Spacey said.

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Liveblog: Netflix's Ted Sarandos at MIPCOM 2014

Liveblog: Netflix's Ted Sarandos at MIPCOM 2014 | Social TV | Scoop.it
MIPCOM's run of keynotes today started with a big-hitter: Netflix chief content officer Ted Sarandos, who's led its content acquisition since 2000.

Via Mattia Nicoletti
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Facebook's new Atlas is a real threat to Google display dominance | David Card | GigaOM Tech News

Facebook's new Atlas is a real threat to Google display dominance | David Card | GigaOM Tech News | Social TV | Scoop.it

Okay, Google, watch out. I was underwhelmed by Facebook’s last big advertising announcement – the Facebook Audience Network for mobile app promotion. But last week’s Atlas re-launch during Advertising Week is a different story. While Facebook is exaggerating the necessity of an ad server that doesn’t rely on cookies, it is very much on-trend with digital marketing buzzwords like programmatic buying and cross-platform targeting. Google’s DoubleClick empire is officially under siege from a well-armed horde.

Google and Facebook are Numbers One and Two in the $140 billion digital ad market, though Google has three times Facebook’s market share. Facebook has been rapidly closing the gap in the $30 billion mobile segment. Each makes most of its money selling its own inventory, but Google has a big business in ad networks and exchanges for placing ads on other publishers’ sites. Facebook has still only dipped its toe into ad networks, and its exchange is mis-named – FBX connects Facebook inventory with ad networks via demand-side buying platforms (DSPs), but it isn’t a “network of networks.” Facebook is lining up agencies and data partners to make this work outside its own walled garden.

 

Ah, but Atlas is a legit ad server, and Facebook is aggressively promoting its ability to help advertisers target audiences as they move across content and apps with multiple devices. Facebook is playing its identity management card against cookies. Google’s targeting is primarily based on cookies, which don’t work on mobile phones and get confused across users, desktops, and devices. Of course, Google has its own log-in authentication services, but Google+ ain’t cutting it, even with Gmail help.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Twitter Remarketing: What It Is and How to Use It to Target Audiences

Twitter Remarketing: What It Is and How to Use It to Target Audiences | Social TV | Scoop.it
Advertising - When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful new ally.

Via Pantelis Chiotellis
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4 Ways to Maximize Twitter Engagement with TV Audience

4 Ways to Maximize Twitter Engagement with TV Audience | Social TV | Scoop.it

About 85 percent of users active on Twitter during primetime TV hours tweet about TV, so how can you take advantage of increased communication on Twitter?


Via Ludovic Bostral
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Social Media, Second Screen Biggest Live TV Production Challenge #LiveTV - Broadcasting & Cable

Social Media, Second Screen Biggest Live TV Production Challenge #LiveTV - Broadcasting & Cable | Social TV | Scoop.it
Social Media, Second Screen Biggest Live TV Production Challenge #LiveTV Broadcasting & Cable The biggest challenge in the live TV production environment is the sheer amount of content producers must create and send out quickly, according to a...

Via Mattia Nicoletti
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Twitter Says It's Time for Must-Tweet TV

Twitter Says It's Time for Must-Tweet TV | Social TV | Scoop.it
Twitter shows networks why live-tweeting is worth the effort.

Via Joanna KIRK
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Web TV Apps Start To Look Like Over The Top TV

Web TV Apps Start To Look Like Over The Top TV | Social TV | Scoop.it
and other social networks.

Via Mattia Nicoletti
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Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news

Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news | Social TV | Scoop.it
Second-screen usage damages viewer engagement for linear TV ads
Rapid tv news
Second-screen usage distracts viewers from TV advertising, according to a study from TNS Infratest commissioned by wywy.

Via Mattia Nicoletti, Ludovic Bostral
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TV Weekly Now | Video: A Jimmy Fallon Drive Through Detroit

TV Weekly Now | Video: A Jimmy Fallon Drive Through Detroit | Social TV | Scoop.it
Video encouraging Jimmy Fallon to bring The Tonight Show to Detroit
Criscenti's insight:

Social campaign asking Jimmy Fallon to come to Detroit for a week-long taping of The Tonight Show. #TonightShowDetroit #SayNiceThings

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Yahoo’s Tumblr Teams Up With TV Shows to Reach Their Audiences

Yahoo’s Tumblr Teams Up With TV Shows to Reach Their Audiences | Social TV | Scoop.it
In a bid to expand its own audience, the social media and blogging site is reaching out to fans of certain shows through deals with the shows’ creators.

Via Mattia Nicoletti
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Why Brands and Broadcasters Keep Turning to Tagboard’s Social TV Solutions

Why Brands and Broadcasters Keep Turning to Tagboard’s Social TV Solutions | Social TV | Scoop.it
Tagboard provides hashtag-based curation solutions to live event producers and digital properties to collect and display on-brand tweets.

Via Mattia Nicoletti
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Adobe Primetime Now Serving 94.3% of Pay TV Households in Canada

Adobe Primetime Now Serving 94.3% of Pay TV Households in Canada | Social TV | Scoop.it

.AdobePrimetime Now Serving 94.3% of Pay TV Households in Canada http://t.co/iDponpgk1f ;


Via Vikram R Chari, Ludovic Bostral
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Fred Graver explains how Twitter TV is driving audiences

Fred Graver explains how Twitter TV is driving audiences | Social TV | Scoop.it
MIPCOM 2014. Fred Graver, creative lead, Twitter TV, joined by Twitter’s global TV team, will discuss how Twitter is driving television audience engagement at a presentation in Cannes. The event ta...

Via Ludovic Bostral
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Are Privacy Concerns Surrounding Facebook, Inc's Atlas Ad Tool Warranted? - Motley Fool

The social giant’s new ad tool could be a boon for investors, but many have raised concerns about privacy by further tracking user’s internet activity. - Tim Brugger - Tech and Telecom
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Google's secret brainchild: Giant TV technology

Google's secret brainchild: Giant TV technology | Social TV | Scoop.it
Google's secretive advanced-projects lab is creating a giant display that is made of smaller screens.
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YouTube star PewDiePie was watched 449m times in August alone

YouTube star PewDiePie was watched 449m times in August alone | Social TV | Scoop.it
Gamer’s 30m subscribers help him top online viewing chart again, ahead of DisneyCollector, Katy Perry and Stampy. By Stuart Dredge

Via Joanna KIRK
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Kevin Spacey Talks About the ’3 Pillars of Content’

Kevin Spacey Talks About the ’3 Pillars of Content’ | Social TV | Scoop.it
Kevin Spacey gets it. Here’s his entire keynote speech from earlier this month at the Content Marketing World conference, where he explains to executives the “three pillars” of content: audience, conflict, and authenticity.

Via Mattia Nicoletti
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How You Might Soon Be Able to Play a Part In Your Favorite Soap Operas

How You Might Soon Be Able to Play a Part In Your Favorite Soap Operas | Social TV | Scoop.it
Who wins the love game? Let viewers decide.

Via Mattia Nicoletti
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Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'? 10/03/2014

Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'? 10/03/2014 | Social TV | Scoop.it
Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'? - 10/03/2014

Via Mattia Nicoletti
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Google offers an Emmy-themed Street View tour of famous TV locations

Google offers an Emmy-themed Street View tour of famous TV locations | Social TV | Scoop.it
Are you all set for the 66th Emmy Awards on Monday? Not until you've checked out this filming locations for your favorite shows on Street View, handily brought together in a Google blog post.

Via Tom D'Amico (@TDOttawa)
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