Yesterday, as part of Social Media Week, I gave a talk at the offices of Forward Internet Group in London about one of the most interesting emerging fields in technology right now – the transformation of television from a passive medium to an interactive, social experience.
Yes, smart TVs and second screen apps are transforming what it’s possible to do with television – from app stores to social viewing guides. The problem is that a lot of what’s out there right now just isn’t that compelling. As interesting a concept as Zeebox is, it’s not that sticky much of the time (a problem that CTO Anthony Rose told us he’s committed to solving). Meanwhile, most ‘social’ apps that run on TV’s amount to nothing more than the opportunity to look at tweets while the show you’re watching plays in a small window in the corner of the screen.
(TDS) click thru to read the presentation by Martin Bryant. Very interesting!