Google Inc. (NASDAQ: GOOG) has proven that their YouTube segment can develop and market content to compete with major broadcast channels. YouTube funded video-series “Recipe Rehab” was picked up by ABC, a testament to the quality and potential of some videos on YouTube. In April, the search giant began showing videos of the show on YouTube, and plans to extend the program to fill a 30-minute time slot on Walt Disney Co.’s ABC network. This marks the first sitcom from a YouTube-funded channel to air on broadcast TV.
This could be a sign of bigger things to come.
YouTube has always had the desire to become a key player in the entertainment industry. In 2010, ABC, CBS, and NBC blocked online versions of their full programs from appearing on YouTube. In a way, this blocked the Google TV from reaching its full potential. If the Web-enabled TV allowed users to watch their favorite shows on YouTube, then Google could have developed a major advantage over cable companies. If the major networks would have allowed YouTube to stream their shows, Google TV would have given customers access to nearly everything they wanted to watch, and content would be easy to search for, and available at any time.