Marketing Mag published a great article on second screen marketing. Here are the bullet points from the article:
- Leveraging the small screen during big live events
- Incentivizing ad engagement
- Gamifying TV ads
- Bridging a campaign's TV and digital elements
- Syncing ecommerce with TV content
- Sponsoring second-screen extras
- Giving sports fans a game of their own
- Spurring social chatter with hashtags
- Enabling real-time interactivity
- Creating transmedia opportunities
Right now, marketers are excited by the potential of the second-screen, but soon the term "second-screen" will fade into the sunset as we realize that there is no longer a "first screen".
Additionally, in the near future, content creators will develop tighter working relationships with brands/marketers, and brands will move away from advertising & interuption and will move into an integrated relationship with the content.
T-commerce, branded content and other forms of "integrated marketing" will be the primary means for marketers to connect to audiences in this new "multi-screen" experience, and the audience will have greater control over the type of marketing content with which they interact.
I'm betting that this new paradigm will be fully operational within the next 3 years, and widely adopted within 5.
What do you think?
Here is a link to my views on t-commerce: