TVSync is a new initiative led by Vobile, whose company provides state-of-the-art automatic content recognition (ACR) for audio and video, to stimulate and facilitate the growth of exciting new applications that synchronize, in real time, to the content a user is consuming. The open API supports connected second-screen experiences that can integrate everything from ecommerce, infotainment or social media. As an example, TVSync's technology allows ticket brokers or sports apparel to create immersive experiences such as the ability for consumers watching a sporting event to buy tickets, jerseys and more by simply pointing their smartphones at the screen. Also, reality television programs can incorporate instant polling, social media or other activities in their story lines. The possibilities really are endless, even for advertising content, which makes the prospect of applications specifically for connected TV experiences so exciting for both consumers and brands alike.