NBC Universal is making a big push behind TV Everywhere, with plans to bring a lot more of its cable content online.
(excerpt): But the bigger news here is that USA, Syfy, and Oxygen could soon be bringing their full-length programming online as part of independent TV Everywhere initiatives. Under TV Everywhere, cable subscribers “authenticate” or log in with their cable or satellite credentials to prove that they pay for certain cable networks, and then get access to additional on-demand — and in some cases, live — content online and on additional connected devices.
(TDS) Meaning - don't cut your cable cord yet! To me, this seems like a very aggresive strategy to maintain existing business models and eco-systems.