The intersection between “social” and TV is indeed gathering momentum. According to BlueFin Labs data, the number of social comments around the Super Bowl exploded from a mere 1.8 million in 2011, to over 12 million in 2012. This is just one example of an exponential growth, indicating that consumer TV-viewing habits are changing fast.
Whether Social TV will actually reach the $12 billion mark that Jack Myers predicts, there’s no question that there exists many monetization opportunities in the merging of social interaction and TV shows. This fact has sent venture capitalists, cable companies, and TV networks digging into their pockets to fund their application of choice. I expect that the other side of the Social TV equation – that is, social networks like Twitter or Facebook – will be making similar strategic moves in the near future.
For details: http://bit.ly/xUMojs 
According to Bluefin Labs (for data between 9/19-11 and 5/6/12), Fox is the leading social TV network in the US with the most amount of “total social comments (among any TV network; cable/premium cable or broadcast)” and has the most number of “total unique social authors (among any TV network; cable/premium cable or broadcast)”.
Source: http://bit.ly/JqjubR 
La sostenibilità dell’attuale modello internet e la necessità di regole uguali per tutti gli operatori delle comunicazioni elettroniche. Sono questi i temi che, autorità europee ed americane dovrebbero mettere al centro del dibattito sul futuro dell’ICT.
Al centro del dibattito, quindi, il confronto tra gli operatori telefonici e gli ‘over-the-top’, come Google, Facebook o Amazon: questi ultimi, coi loro servizi voraci di banda sono alla base dell’esplosione di internet mobile, ma anche dell’erosione dei ricavi delle telco, non partecipando in alcun modo ai costi per il mantenimento e l’aggiornamento delle reti. 
The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report, released today. Although this ratio is less than it was just a few years ago, and continues to change, the fact remains that Americans are not turning off. They are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want.
- TV is Still the Center of Viewing - Game Consoles Now in Nearly Half of TV Homes - Mobile Viewership Small but Growing Via Claude Seyrat 
This is a time when bringing to life what’s possible takes imagination, design, scripting, and innovation. We need to raise the bar. The future of TV won’t be driven by a social media strategy.
Instead, the future of TV will be driven by innovation and a vision for more meaningful entertainment and engagement (no it won’t be called entergagement). This innovation will in turn inspire new programming, revenue opportunities and ultimately social media strategies.
Source: http://bit.ly/IXhNQ8 
One in four smart TV owners have never used it to connect to the internet, according to a YouGov report. The survey also found that half of those intending to buy a smart TV simply want an up-to-date device rather than an internet-connected display. And of those intending to buy a smart TV, only 37% said that connecting to the internet through it was a factor in the decision. YouGov media consulting director Dan Brilot said the driving force was consumers future-proofing their TV set “in the same way that lots of people bought HD TVs even before HD channels were available.” Hot new social TV app Zeebox has formed a partnership with fellow UK firm Showcaster to deliver innovative live video shows within the Zeebox app. The partnership will enable TV viewers to watch and interact with the cast or other presenters during and following their favourite shows, on their preferred second-screen device. The Zeebox app is available on iOS and Android devices, and on PCs and Macs. 
The 3D-capable TVs will come with a Marvell dual-core chip set operating at 1.2GHz, allowing users to blend PC-like Google experiences–such as searching the Web and watching video on YouTube and Google Play–with watching good old-fashioned live TV. For its nifty new sets, LG has also developed a Wii-like gesture-based remote controller that comes with a QWERTY keyboard. New Google TV devices are also expected from Samsung, Vizio and Sony later this year, with Sony expected to expand the platform into Europe in September. While technology is a key component of creating relevant and appealing offers, it is by no means the sole criterion for success. Success will hinge more on the ability to anticipate, understand and satisfy consumer behavior, which is constantly evolving and shifting at an ever-faster pace driven by the seemingly unlimited possibilities of the IP world.
Telcos and cable providers are currently more likely to be seen by consumers as a trusted provider for Internet video services. This status offers them the potential to become the mainstream distribution networks in the future, opening up considerable possibilities to conceive, design and launch innovative convergent services across devices that provide a new, compelling consumer experience.
LAS VEGAS, Kit Digital, the big global, Prague-based provider of digital video services, has introduced a set of social media tools to its platform at the NAB Show this week. We spoke with Alex Blum, COO, about the new social functionality and other developments at Kit and industry trends. Blum, an early AOL executive involved with Internet-based video more than a decade ago, was the CEO of New York-based KickApps which was acquired by Kit last year. 
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge. ... IBM’s survey showed that nearly two-thirds of early adopters are willing to pay for content, but the report notes that media companies have not yet figured out how to capitalize on that acquiescence. The IBM gurus advise that media/entertainment companies should “build direct consumer interactions, where feasible … access and aggregate direct consumer information and … wring out compelling consumer insights down to relevant micro-behavioral segmentation levels.”
IBM concludes with advice to look beyond digital distribution.
It recommends that media/entertainment providers concentrate on differentiating the product itself to accommodate the new micro-segments that have replaced legacy mass audiences.
For details: http://bit.ly/JjinIz |
A new television service has been announced in the US by over-the-top (OTT) provider Unity Telecom, which combines free-to-air programming with DVR capabilities and cloud-based services. 
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.
Source: http://bit.ly/JQm6hf 
La fruizione e l’efficacia dell’online advertising in formato video sono stati al centro di un intero panel nel corso della seconda giornata di lavori al Digital Economy Forum, l’evento voluto e organizzato dall’Ambasciatore degli Stati Uniti David Thorne che riunisce esperti in campo digitale dall’America, Italia ed Europa.
Una delle possibilità per migliorare i ricavi pubblicitari senza andare a impattare pesantemente sulla frequenza degli spot è il targeting mirato, ma per renderlo realmente efficace gli spot non dovrebbero essere venduti per singoli show (come spesso accade negli Stati Uniti) bensì per l’intera piattaforma. In questo modo basterebbe affidarsi ad algoritmi costruiti appositamente per il targeting, che apprendono dai comportamenti degli utenti della piattaforma di video streaming per mostrare ad ognuno lo spot più adatto. 
The opportunity for fans to dictate their own conversations is compelling, Mr. Bowman added. "They haven't been told what to say yet," he said. "They haven't heard from experts on TV. What they tweet is their original thoughts."
The traditional TV platform will persist at least as well in sports as in any other genre, Mr. Bowman suggested. "People will always watch sports on the largest screen they can find," he said. The second screen is just complementing viewers' traditional experience. A new report from Juniper Research suggests that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014. This increase will be driven by a rise in smartphone penetration and a growth in the usage of Internet TV and IPTV services.
Source: http://bit.ly/IXtdmW Via miradatv The act of watching TV has no doubt gone through epic transformations. Remember when TV shows were locked in place by broadcasters, cemented on each station's grid in take-it-or-leave-it formation? Well, maybe you don't. It's been a generation since the first affordable home VCRs let viewers store and time-shift their favorite programs, putting made-to-order scheduling in each viewer's hands.
TV was always a solitary pastime. Maybe a few family members convened to watch together, but for the most part, TV funneled the world to viewers individually, each of whom knew that millions of others were seeing the same shows, but in similar isolation. Truly sharing the experience was impossible, even unthinkable. Now, thanks to "second screens" and the social media they convey, the TV audience can talk among themselves. As they engage in the new pastime of virtual co-viewing, they can express their likes and dislikes in a massive, global back-and-forth.
Source: http://abcn.ws/JbwHQg 
One of the more interesting side effects of the rapid growth of Netflix and other OTT services is the equally rapid growth of devices made specifically for watching OTT services on your big screen TV.
Smarter TVs and smarter set top boxes should make these devices redundant in a year or two, most likely by buying and using their technology, but until that happens, a complementary device can make your life a whole lot easier. 
We speak to Angelo Pettazzi, Head of DTT Content Factory at Italian broadcaster Mediaset, about the social TV projects his company is working on, its plans to develop second-screen apps, and the future of social TV in Italy. Mediaset's social TV projects include a number of features, such as the ability to share what you are watching with your friends on social networks like Facebook. We have experimented with this since November, and have had some good results, especially on a technical level. Now we are trying to develop new features, expand the reach of the service, add more devices, more channels and more features: for instance, a viewer will be able to see how many of their friends are watching the same programme as them in real-time. 
The world of television viewing is in a major transition. Just as over-the-air TV broadcasting was once upstaged by satellite and cable, there is a huge transition under way for video programming delivered over the Internet. Just as companies like Blockbuster and Borders fell by the wayside in technological tsunamis of the past -- while Netflix (NFLX) and Amazon (AMZN) rode the waves -- this particular transition will bring out its own winners and losers. Within all this there is digital asset management, digital rights management, managing the physical bandwidth and streaming challenges, and converting/sizing the video for different screen resolutions, network bandwidths and latencies and aspect ratios. It is a challenge to put all of that together. One player that is encompassing the entire range as an SaaS provider is KIT Digital, with its vision of "powering the global transformation of traditional broadcast to multiscreen broadband TV. " Data is the New Oil: The Journey from Privacy to Publicy Is data todays key global resource? Futurists Gerd Leonhard, Stowe Boyd, Jamais Cascio, and Andreas Weigend debate the idea.Data is exploding all around us: every 'like,' check-in, tweet, click, and play is being logged and mined. 
Talking About TV Is The New Watching TV: In the last two weeks, at least one paid word has been published for every 14 people that wat... ... Via miradatv 
“We have 10 large infrastructure projects going on now, apart from [already active] Telecom Argentina,” said Charlie Deane, KIT Digital’s OTT solutions director for Spanish-speaking markets. “Some are very advanced, already in internal beta-testing today. There are others that are going live in 2-3 months, and others for which we’re discussing terms, with no agreements finalized yet. We can expect them to be happening by year-end or in the first and second quarters next year.”
Source: www.kitd.com |
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