KIT digital powers the transformation of traditional broadcast to multiscreen broadband TV. KIT transform tablets and smart phones into socially-enabled second-screen TV experiences, introducing the world’s most advanced video platform and delivering socially enabled video experiences to audiences on any device, at any time.
DVR innovator TiVo has added two new low-cost products to its range of whole-home viewing solutions, as it seeks to maintain the uptick in fortunes it is currently enjoying. A new IP set-top box has been unveiled at the 2012 NCTA Cable Show in Boston, designed to complement the home’s primary TiVo DVR by extending the TiVo experience onto secondary TVs, including live and recorded television viewing. Its new TiVo Stream product meanwhile provides transcoding to enable content viewing on mobile devices, and the company claims that it is the first in the market to enable streaming or download of shows simultaneously to multiple portable devices without interrupting what’s playing on the television.
Source: http://bit.ly/JmJNik As one of the world’s leading digital ad agencies, Starcom MediaVest Group is wasting no time in identifying the ripening opportunities for its clients around connected TV. Steve Smith, Head of Thought Leadership at Starcom Mediavest Group, told us at the IP&TV World Forum event in London recently that connected TV provides an exciting new way to create “stimulating, meaningful, uplifting” experiences for brands, and gain depth of measurability metrics that were previously impossible. 
Media - Il mercato televisivo italiano sta attraversando una profonda crisi. I dati di Mediaset ne sono una prova schiacciante (utili -85%), così come la recente decisione di Telecom Italia di mettere in vendita gli asset Tv. At the end of 3 days in which over 7000 Connected Entertainment professionals attended, a an exclusive online epilogue session was led by Nick Thomas , Principal Analyst at Informa Telecoms & Media.
The discussion focussed on the shift in the industry and how that was reflected in the name change and evolution of content from a traditional telco event to something more focussed on the whole media value chain. There was a sense that many of the presentations over the previous 3 days had placed a major emphasis on Connected Entertainment going from theory to reality. A new television service has been announced in the US by over-the-top (OTT) provider Unity Telecom, which combines free-to-air programming with DVR capabilities and cloud-based services. 
According to Bluefin Labs (for data between 9/19-11 and 5/6/12), Fox is the leading social TV network in the US with the most amount of “total social comments (among any TV network; cable/premium cable or broadcast)” and has the most number of “total unique social authors (among any TV network; cable/premium cable or broadcast)”.
Source: http://bit.ly/JqjubR 
La sostenibilità dell’attuale modello internet e la necessità di regole uguali per tutti gli operatori delle comunicazioni elettroniche. Sono questi i temi che, autorità europee ed americane dovrebbero mettere al centro del dibattito sul futuro dell’ICT.
Al centro del dibattito, quindi, il confronto tra gli operatori telefonici e gli ‘over-the-top’, come Google, Facebook o Amazon: questi ultimi, coi loro servizi voraci di banda sono alla base dell’esplosione di internet mobile, ma anche dell’erosione dei ricavi delle telco, non partecipando in alcun modo ai costi per il mantenimento e l’aggiornamento delle reti. 
The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report, released today. Although this ratio is less than it was just a few years ago, and continues to change, the fact remains that Americans are not turning off. They are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want.
- TV is Still the Center of Viewing - Game Consoles Now in Nearly Half of TV Homes - Mobile Viewership Small but Growing Via Claude Seyrat 
This is a time when bringing to life what’s possible takes imagination, design, scripting, and innovation. We need to raise the bar. The future of TV won’t be driven by a social media strategy.
Instead, the future of TV will be driven by innovation and a vision for more meaningful entertainment and engagement (no it won’t be called entergagement). This innovation will in turn inspire new programming, revenue opportunities and ultimately social media strategies.
Source: http://bit.ly/IXhNQ8 
One in four smart TV owners have never used it to connect to the internet, according to a YouGov report. The survey also found that half of those intending to buy a smart TV simply want an up-to-date device rather than an internet-connected display. And of those intending to buy a smart TV, only 37% said that connecting to the internet through it was a factor in the decision. YouGov media consulting director Dan Brilot said the driving force was consumers future-proofing their TV set “in the same way that lots of people bought HD TVs even before HD channels were available.” |
The Internet ad industry needs standards for digital video in general before it develops standards specifically for connected TVs, Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, tells Beet.TV in this interview.
But ultimately, the goal with digital video standards is for them to be device agnostic, he says in this video interview. He explains that IAB's VAST and VPAID standards are relevant to connected TVs because so much of the viewing on a connected TV is of Web content. Web-based digital video in connected environments would benefit from standards, but creative standards are vital too, he adds. IAB is working on that with itsRising Stars formats and expects to announce winners in that format competition later this year, he says. We spoke with Rothenberg at the IAB's Manhattan offices where online video technology provider Videology hosted an industry event on advertising and connected TVs. 
Verizon’s FIOS TV serviceannounced a rate hike this week, which coincides with their announcement at The Cable Show that they were going to be rolling out a mobile video app called Viewdini, which searches through content from Netflix, Comcast, Time Warner and others (but not FIOS, interestingly enough. At least not yet.) The app allows you to look for a particular show or movie, find it and then stream it to your mobile device. In addition, Verizon recently confirmed that they are done with FIOS build-out for now, and are concentrating instead on fill-in: gaining additional customers in areas where they already have a presence.
As The Convergence presses onwards and TV delivery becomes exclusively web-based, bandwidth caps will become both an economic necessity and the norm. In that scenario, affluent, price-resistant FIOS users are exactly the kind of customers Verizon would want.
Not necessarily early adopter, but in no way ready to cut the cord.
Source: http://bit.ly/JsMF9W 
Tel Aviv -- Vodio, a video discovery iPad application developed by Israel-based start-up Vodio Labs, is solving the longstanding problem of personalized video recommendations. 
Social media has changed how people watch television. In an effort to adjust to these changes, TV networks are spending more time and money on social media, using strategies that range from organizing online viewing parties to creating Facebook apps. 
Europeans are on the verge of switching on to web-connected TV after a slow start, according to three consumer surveys just released. Despite almost laughable differences in their assessment of current connected TV activity, the surveys at least agree that several factors such as the arrival of Netflix and proliferation of WiFi capable TV sets are driving increased consumption of web content on TVs.
During a live press conference today, NASCAR announced that it is now the first professional sports league that Twitter has partnered directly with. 
The multi-screen TV market is maturing and Anders Blauenfeldt, Senior VP Development at YouSee, says the customer experience is becoming more important as a result.
In particular, he believes the log-in process should now be included alongside device choice and streaming quality as one of the most important factors to consider if you want a multi-screen service to succeed. “As this space matures, we are tapping into a customer segment that is very sensitive towards hassle,” he points out. “We are beyond the techies and early adopters and targeting the mass market so you cannot have any process that is cumbersome.” Via miradatv 
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.
Source: http://bit.ly/JQm6hf 
La fruizione e l’efficacia dell’online advertising in formato video sono stati al centro di un intero panel nel corso della seconda giornata di lavori al Digital Economy Forum, l’evento voluto e organizzato dall’Ambasciatore degli Stati Uniti David Thorne che riunisce esperti in campo digitale dall’America, Italia ed Europa.
Una delle possibilità per migliorare i ricavi pubblicitari senza andare a impattare pesantemente sulla frequenza degli spot è il targeting mirato, ma per renderlo realmente efficace gli spot non dovrebbero essere venduti per singoli show (come spesso accade negli Stati Uniti) bensì per l’intera piattaforma. In questo modo basterebbe affidarsi ad algoritmi costruiti appositamente per il targeting, che apprendono dai comportamenti degli utenti della piattaforma di video streaming per mostrare ad ognuno lo spot più adatto. 
The opportunity for fans to dictate their own conversations is compelling, Mr. Bowman added. "They haven't been told what to say yet," he said. "They haven't heard from experts on TV. What they tweet is their original thoughts."
The traditional TV platform will persist at least as well in sports as in any other genre, Mr. Bowman suggested. "People will always watch sports on the largest screen they can find," he said. The second screen is just complementing viewers' traditional experience. A new report from Juniper Research suggests that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014. This increase will be driven by a rise in smartphone penetration and a growth in the usage of Internet TV and IPTV services.
Source: http://bit.ly/IXtdmW Via miradatv The act of watching TV has no doubt gone through epic transformations. Remember when TV shows were locked in place by broadcasters, cemented on each station's grid in take-it-or-leave-it formation? Well, maybe you don't. It's been a generation since the first affordable home VCRs let viewers store and time-shift their favorite programs, putting made-to-order scheduling in each viewer's hands.
TV was always a solitary pastime. Maybe a few family members convened to watch together, but for the most part, TV funneled the world to viewers individually, each of whom knew that millions of others were seeing the same shows, but in similar isolation. Truly sharing the experience was impossible, even unthinkable. Now, thanks to "second screens" and the social media they convey, the TV audience can talk among themselves. As they engage in the new pastime of virtual co-viewing, they can express their likes and dislikes in a massive, global back-and-forth.
Source: http://abcn.ws/JbwHQg |
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