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INFOGRAPHIC: The Growth of Inbound Marketing in Health Care

INFOGRAPHIC: The Growth of Inbound Marketing in Health Care | Social Touch | Scoop.it
This infographic details the rise of inbound marketing tactics in health care.

Via Anneliz Hannan, Rémy TESTON
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rob halkes's curator insight, January 31, 2014 4:04 AM

Always good to see how things are, by an infographic.. ;-)

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Champions Oncology Names Angela Davies, M.D., Chief Medical Officer - DigitalJournal.com

Champions Oncology Names Angela Davies, M.D., Chief Medical Officer - DigitalJournal.com | Social Touch | Scoop.it
Champions Oncology Names Angela Davies, M.D., Chief Medical Officer DigitalJournal.com Previously, she was Chief Medical Officer of OSI Pharmaceuticals where she led the clinical development program for Tarceva® (erlotinib), as well as other...
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"Financial Times": Teva needs new chairman - Globes

"Financial Times": Teva needs new chairman - Globes | Social Touch | Scoop.it
"Financial Times": Teva needs new chairman
Globes
In a hard-hitting editorial, the "Financial Times" says that Teva Pharmaceutical Industries Ltd.
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Healthcare business intelligence: Ways to improve consumer experience

Healthcare business intelligence: Ways to improve consumer experience | Social Touch | Scoop.it
A healthcare business intelligence report from PwC highlights five ways the pharmaceutical industry could improve the consumer experience.

Via Pere Florensa
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New game app improves adherence among diabetes patients, study finds | Drug Store News

SANTA CLARA, Calif. — A new mobile game app designed by CyberDoctor showed improvements in medication adherence, diet and exercise in diabetes patients, according to a study. The company said that breakthrough clinical trial results for the game, called PatientPartner," documented for the first time the effectiveness of a story-driven game in changing health behavior and biomarkers. The study was conducted among 100 nonadherence patients at Hershey, Pa.-based Pinnacle Health Systems and presented at the Health2.0 Conference Wednesday in Santa Clara, Calif. According to the study, medication adherence among patients using the game increased from 58% to 95%, equivalent to three additional days of adherence per week. Meanwhile, diet and exercise adherence respectively increased by 24% and 14%, all contributing to a decrease in blood sugar levels from 10.7% to 9.7%.


Via Dinesh Chindarkar
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Online Healthcare Consumers Head to WebMD

Online Healthcare Consumers Head to WebMD | Social Touch | Scoop.it
When it comes to digital resources available to US healthcare consumers, research shows WebMD to be the most popular online tool. Pharma websites, meanwhile, trail every other online health information resource.
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Why ‘Digital’ is still a top priority for pharma

Why ‘Digital’ is still a top priority for pharma | Social Touch | Scoop.it

Many pharmaceutical companies are changing their marketing model. At varying speeds they are focusing on placing patient outcomes at the centre of their strategy, and healthcare professional engage...


Via uri goren
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Pharma Marketing - Digital Marketing Survey 2013

Pharma Digital Marketing Survey 2013January 2013www.promozoo.ie © PromoZoo Limited 2013

Via COUCH Medcomms, eMedToday
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COUCH Medcomms's curator insight, September 18, 2013 12:22 PM

Some independent research from an Irish Digital Marketing agency. Very similar results to the usual research (Nielsen, Garters etc.).

eMedToday's curator insight, September 19, 2013 10:43 PM

Good information

eMedToday's curator insight, September 19, 2013 10:45 PM

 

interesing that innovation is biggest challenge for Pharmas

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Guest Post: How Technology is Driving Communication in Pharma - 3BL Media (press release)

Guest Post: How Technology is Driving Communication in Pharma - 3BL Media (press release) | Social Touch | Scoop.it
Guest Post: How Technology is Driving Communication in Pharma 3BL Media (press release) Meanwhile, their audience, the empowered health consumers, are out there in the digital space, searching for information about their health, their treatment...
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Rules of Engagement: 7 Tips for Successful Pharma Content Marketing | eyeforpharma

Rules of Engagement: 7 Tips for Successful Pharma Content Marketing | eyeforpharma | Social Touch | Scoop.it
7 Tips for Successful Pharma Content #Marketing. Excellent piece and well worth reading :) http://t.co/0E01UUhhsz!
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Do Mobiles Make Clinical Trials Bigger, Faster and More Efficient or not?

Do Mobiles Make Clinical Trials Bigger, Faster and More Efficient or not? | Social Touch | Scoop.it
How Mobiles Make Clinical Trials Bigger, Faster and More Efficient SelectScience.net (press release) This post-marketing study to assess the medication adherence of patients with diabetes in an emerging market included provisioned smartphones, a...

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Social Media in #Pharma: Am I Really Being Social

Social Media in #Pharma: Am I Really Being Social | Social Touch | Scoop.it

Within the pharma industry, and indeed all other industries, there is an abundance of talk about how social media should or could be used for business benefit. A quick Google search alone returns almost 200 million results for “social media” and over 6 million if you add the word “pharma” in there too.

 

Among all this feverish blogging, it is rare that anyone stops to explain exactly what they mean by social media. But surely it’s obvious and we all know what it is, right?

I’m not so sure.

 

You see, I would observe that there are many companies proclaiming to be avid social media users who are actually not, and even some who think they are not but actually are. Confused? Well , it all depends on exactly how you define social media.

 

My own view (representing a sample of one, and possibly just one) is that we get rather fixated on ‘channels’ when we talk about social media. For example, “our company has a Twitter account so we use social media”, or “our Facebook page has 1,000 followers so we use social media”. However, these are just online media channels, which are enabled for social engagement, but it’s how you use them that makes them social.

 

So here is an alternative definition of social media (with apologies to anyone I am inadvertently ripping off as I promise this is just from my head):


“The term ‘social media’ refers to using digital media channel channels to engage in two-way or multi-way conversation with other individuals and therefore have online social interaction.”

 

OK, so it’s not the most punchy, but it does make you look at who is active in using social media in a different way.

 

Read more: http://healthworkscollective.com/paul-tunnah/144576/what-social-media-healthcare


Via Parag Vora
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Radius Announces Key Changes to Management Team - DigitalJournal.com

Radius Announces Key Changes to Management Team - DigitalJournal.com | Social Touch | Scoop.it
Radius Announces Key Changes to Management Team
DigitalJournal.com
"John has extensive leadership, strategic, and technical experience at the highest levels of pharmaceutical drug development in multiple therapeutic areas, including osteoporosis.
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Dijital Sağlık Trendleri - Ekim Bülteni

Dijital Sağlık Trendleri - Ekim Bülteni | Social Touch | Scoop.it

Via Bugrahan ceylan
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Ekim ayı dijital sağlık trendlerini bulabileceğiniz bültenimiz yayında!

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Do patients want apps to remind them to stay compliant ?

Do patients want apps to remind them to stay compliant ? | Social Touch | Scoop.it
There is a misconception within marketing that just because people are using a certain technology or going to a certain website that they want marketers to follow them there.  The rule seems to be...
[[ This is a content summary only.

Via Olivier Delannoy
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Is the future of pharma marketing all online ?

Is the future of pharma marketing all online ? | Social Touch | Scoop.it
We have all seen the data: physicians are spending more time online and consumers are turning to the Internet for health information in greater numbers.  At the same time sales people are spending ...
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Pharmaceutical companies 'should establish Social Media policy'

Pharmaceutical companies 'should establish Social Media policy' | Social Touch | Scoop.it

Pharmaceutical companies should establish a corporate social media policy, attorney John Manthei, with Latham & Watkins LLP in Washington, said Sept. 17.

 

Speaking during a session on drug product compliance at the Food and Drug Law Institute's Advertising & Promotion Conference, Manthei said the Food and Drug Administration is “incredibly” advanced at using social media, but it hasn't yet said how it will regulate others when it comes to social media.

Manthei said the FDA is required by the Food and Drug Administration Safety and Innovation Act of 2012 (FDASIA) to issue specific guidance on social media by July 9, 2014. However, he said FDA's message in warning letters has been that “current standards apply” when it comes to social media.

Social media is “interactive and the formats are constantly evolving,” Manthei said.

 

Manthei said companies should establish a “clear corporate social media policy and provide adequate training to employees.”

Manthei also said that “if you plan to allow third-party content on company-hosted media, ensure [that] you maintain control to maintain compliance.” Specifically, he said companies should have a clear “terms of use” to alert users that content will be reviewed and may be deleted.

Additionally, Manthei said that companies should ensure that their internal and promotional labeling review program is “attuned to developing issues in the media space.”


Via Andrew Spong, Nikos Papaioannou
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Andrew Spong's curator insight, September 19, 2013 8:23 AM

And no-one stood up and asked: "so which pharma companies don't already have social media governance?"

 

Granted, very few pharma companies are electing to share them publically, either in part or in their totality (which is a mistake, in my opinion), but really: this isn't reflecting actually existing states of affairs for the most part, is it?

 

I'll refrain from commenting on the 'incredibly advanced' state of the FDA's social activities, as I can't imagine what that would look like. Super-fast tweet writing? Really high resolution facebook photos? ;) Suffice to say: I hadn't noticed.

Sven Awege's curator insight, September 20, 2013 3:25 AM

Didn't we know this already!

I guess communication is a lot to do with repetition.

Felix Jackson's curator insight, September 20, 2013 5:21 AM

Specific considerations for social media:

• “clear corporate social media policy and provide adequate training to employees.”

• “if you plan to allow third-party content on company-hosted media, ensure [that] you maintain control to maintain compliance.”

• Have a clear “terms of use” to alert users that content will be reviewed and may be deleted.

 

But the main considerations remain the big ones:

• partner with marketing team members to ensure risk presentations get equal time and attention in promotional materials during the drafting stage (including labeling);

• lean on medical reviewers to understand study designs and the limitations for supporting data;

• not overlook investigational product materials and websites;

• ensure product-related press releases undergo multidisciplinary review; and

• inventory claims supported by composite score data for overstatement of efficacy.

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Digital Health: Healthcare via Smartphones {Infographic}

Digital Health: Healthcare via Smartphones {Infographic} | Social Touch | Scoop.it

“The Future of Health is Your Smartphone infographic by greatist. // < ![CDATA[// < !”


Via eMedToday
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#mobilehealth #mobilemarketing #hcsm

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eMedToday's curator insight, September 20, 2013 8:31 PM

The future of healthcare is the smartphone

eMedToday's curator insight, September 20, 2013 8:33 PM

e detailing solutions need to be delived on a smartphone

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Characteristics of a Healthcare Marketing Team ...

Characteristics of a Healthcare Marketing Team ... | Social Touch | Scoop.it

According to a Gartner study on digital marketing, many industries are increasing their marketing budgets this year.


Via Olivier Delannoy
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What Does Your Digital Health Content Teach? | ...

What Does Your Digital Health Content Teach? | ... | Social Touch | Scoop.it
The more your digital health content educates, the more your content positions you to sell. (¿Que deben enseñar nuestros contenidos digitales?
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