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Rescooped by Henriett Mia Koritar from Infographic Times
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Social Times | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss, Tamás Turcsán
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Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

Rescooped by Henriett Mia Koritar from The MarTech Digest
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7 inexpensive social media management tools for brands - Ragan

7 inexpensive social media management tools for brands  - Ragan | Social Times | Scoop.it
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.

 

Sendible
Viralheat

Jugnoo

Agora Pulse
Engagio

Bottlenose

Bundlepost

 

 


Via marketingIO
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marketingIO's curator insight, February 22, 2013 7:55 AM

THANK YOU RAGAN. Great compendium of low/no cost social media management tools.  ALL YOU NEED IS ONE! Strongly encourage clicking through for details!


  • See the article at www.ragan.com
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Rescooped by Henriett Mia Koritar from Public Relations & Social Media Insight
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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter | Social Times | Scoop.it

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....


Via Jeff Domansky
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Jeff Domansky's comment, May 13, 2013 2:37 PM
Thanks all for comments and glad it was useful.
Val&co's curator insight, May 14, 2013 2:42 AM

Attention, pas transposable dans le contexte français

Done4USocialMedia's comment, May 15, 2013 4:39 AM
As a working Mom I find social media so valuable and ours are the best recommendations you could wish for.