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Social Television Lecture
Resources for the Social TvF Lounge
Curated by Andreea Hirica
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7 Signs of the Post Social Media Era | Geoff Livingston's Blog

7 Signs of the Post Social Media Era | Geoff Livingston's Blog | Social Television Lecture | Scoop.it
Geoff Livingston
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Same Sh*t, Different Screen: The Disruption Myth and Digital TV

Same Sh*t, Different Screen: The Disruption Myth and Digital TV | Social Television Lecture | Scoop.it
Digital hasn’t changed the TV industry all that much.
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Vdrome

Vdrome | Social Television Lecture | Scoop.it
Vdrome is an online platform that offers regular, high quality screenings of films and videos directed by visual artists and filmmakers, whose production lies in-between contemporary art and cinema.
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YouTube's TV battle depends on improved content and easier access

YouTube's TV battle depends on improved content and easier access | Social Television Lecture | Scoop.it
The TV industry's cordial relationship with YouTube may sour if YouTube gains attractive content and a simpler route to viewers' screens
Andreea Hirica 's insight:

YouTube as a Traditional TV Channel. What's Next.

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YouTube Wants You To Pay So It Can Have More Of Everything

youtube's pay channels mean it can bring new types of content onto the world's largest video service.
Andreea Hirica 's insight:

needs to create a You Channel, content organized around you as a viewer. Before it can do that, it has to have the content you want (see #2 above) and it has to be able to deliver that content on all the screens you have in a way that simplifies the infinite-seeming array of YouTube videos into a compact, satisfying viewer experience.

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Adobe Project Primetime: The Big Push to Bring Broadcast TV Online

Adobe Project Primetime: The Big Push to Bring Broadcast TV Online | Social Television Lecture | Scoop.it
With Adobe Project Primetime, the company wants to simplify the process of bringing broadcast TV online.
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REGARDS SUR LE NUMERIQUE | [Débat] C'est quoi la TV-connectée ?

REGARDS SUR LE NUMERIQUE | [Débat] C'est quoi la TV-connectée ? | Social Television Lecture | Scoop.it
TV connectée, Smart TV, Social TV, tout autant d'expressions autour permettant d'évoquer à la fois la télévision et Internet avec un même outil. Qu'est ce que c'est ? Pourquoi évolue-t-on vers cette consommation télévisuelle ?
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Guide - News Anchors Personalize Your Experience

Guide is an app that turns your favorite online news and blogs into video. We're using cutting edge avatar technology and the latest generation in text to sp...
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Big Data Applied to TV

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Why Twitter Is Buying Bluefin — And Why Bluefin Is Selling

Why Twitter Is Buying Bluefin — And Why Bluefin Is Selling | Social Television Lecture | Scoop.it
Twitter gets research firepower to help sell to advertisers and programmers. Bluefin gets an exit in what turned out to be a tough market.
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The New Multi-Screen World | Think with Google

The New Multi-Screen World | Think with Google | Social Television Lecture | Scoop.it
In August 2012, Google published a multi-screen study to understand how consumers balance their time between smartphones, tablets, PCs and televisions. Explore this study and find how consumers are using these devices together to achieve their goals.
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The story behind DIAL: How Netflix and YouTube want to take on AirPlay

The story behind DIAL: How Netflix and YouTube want to take on AirPlay | Social Television Lecture | Scoop.it
Watch out, AirPlay: Netflix and YouTube are working on an open second screen protocol, and they’ve already secured support from key CE makers and content platforms.
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MillwardBrown_Link-with-Facial-Coding.sflb.ashx

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Xerfi Canal : le médiateur du monde économique

Xerfi Canal : le médiateur du monde économique | Social Television Lecture | Scoop.it
La chaîne de la réflexion sur l’économie et l’entreprise : économie française et internationale, prévision et conjoncture, politique économique, industrie …
Andreea Hirica 's insight:

Economics and Branded Content. The @XerfiCanal case study this Wednesday at http://fr.amiando.com/brandedentertainment.html?page=1063258 #entertain_me

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How Virgin used big data to inform its new content strategy

How Virgin used big data to inform its new content strategy | Social Television Lecture | Scoop.it
Richard Branson’s Virgin empire incorporates a broad range of brands and companies that take in travel, TV, music and spaceships.
Andreea Hirica 's insight:

Best Data Funded and Brand Driven Content Strategy Framework

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New Race To Space Reality Show - The Daily Orbit

New Race To Space Reality Show - The Daily Orbit | Social Television Lecture | Scoop.it
A reality show with an out of this world prize. An easy new weight loss plan. A battle between robot and jellyfish. And celebrating World Animal Day on the D...
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Google nears launch of paid YouTube subscriptions, report says

Google nears launch of paid YouTube subscriptions, report says | Social Television Lecture | Scoop.it
In its quest to pull in premium content, Google is apparently ready to roll out its first set of paid YouTube channel subscriptions.
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The Future of TV

The Future of TV | Social Television Lecture | Scoop.it
As screens proliferate, production democratizes and distribution becomes frictionless, a multitude of new media business models will emerge, mix and recombine.
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'Ender's Game' Teaser Trailer Will Debut May 7 in Google+ Hangout

'Ender's Game' Teaser Trailer Will Debut May 7 in Google+ Hangout | Social Television Lecture | Scoop.it
Ender's Game director Gavin Hood, producer Bob Orci and actor Asa Butterfield will unveil the science fiction movie's first teaser trailer in a Google+ Hangout on May 7. The liv...
Andreea Hirica 's insight:

#Transmedia

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Most Oscar TV Ads Integrated URLs –Cross Channel Social Integration Paltry

Most Oscar TV Ads Integrated URLs –Cross Channel Social Integration Paltry | Social Television Lecture | Scoop.it
Explore jeremiah_owyang's photos on Flickr. jeremiah_owyang has uploaded 26005 photos to Flickr.
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StateofDigitalVideoAudiences_US

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Mattia Nicoletti's curator insight, February 18, 2013 2:12 AM

"Few critical steps advertisers can take to ensure they more 

successfully manage audience fragmentation:

 

• Don’t always trust your media-planning gut. Contextual relevance is still a useful tool for media planning but is no
longer sufficient in today’s fragmented media landscape. Yes, Bravo is a great channel to reach women, but what about less
orthodox, yet high performing choices like ESPNU? Buyers should broaden their horizon to new channels and destinations
where audiences are actively watching. Emerging, accurate TV data sets are a potent antidote to finding elusive audiences
across the fragmented video landscape.

 

• Have a frank conversation with your media agency without pointing fingers. The persistence of inefficient buying
methods in TV is not your agency’s fault. Media agencies are experts in TV and only want to help their clients make their
money work harder and smarter. Fragmentation is not an advertiser-specific problem; it is an industry-wide one. There
is still value in contextual-based TV advertising. However, now is not the time to play the blame game with your agency
when audience fragmentation exposes some of the shortcomings of the Old Guard. Work with your agency to explore new audience-based TV offerings that complement existing buying methods.

 

• Go deep with understanding your audience. Simply put, audience fragmentation means advertisers are going to have
to work a lot harder understanding their audiences to ensure viewers see the right message in the right mindset. Advertisers
need to apply the same analytical rigor to understanding and measuring their audience that TV has been doing in content
production for years. In the years to come there will be standard currencies for trading media but there will an abundance of “data lenses” that will be used to create nuanced portraits of customers based on their media consumption, shopping preferences, and psychographic behaviors. Combine third-party data with first-party data to build rich audience profiles that can inform all media planning and buying moving forward".

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Guide / Watch Your Words / Contagious Magazine

Guide / Watch Your Words / Contagious Magazine | Social Television Lecture | Scoop.it
Miami-based startup turns your RSS feed into a personalized newscast
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Who Wants to Be Hulu CEO? | Digital - Advertising Age

Who Wants to Be Hulu CEO? | Digital - Advertising Age | Social Television Lecture | Scoop.it
hulu's hazy future will make replacing ceo jason kilar a tough sell for high-profile outsiders.
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The New Multi-Screen World | Think with Google

The New Multi-Screen World | Think with Google | Social Television Lecture | Scoop.it
In August 2012, Google published a multi-screen study to understand how consumers balance their time between smartphones, tablets, PCs and televisions. Explore this study and find how consumers are using these devices together to achieve their goals.
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In Case You Thought TV Was Dying...

In Case You Thought TV Was Dying... | Social Television Lecture | Scoop.it
A network that no one watches just sold for $500 million.
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