Social Supply Chain Management
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Social Supply Chain Management
Where social media meets the supply chain
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Content Curation Will Be One Of The Biggest Trends In Content Marketing for 2012 | Entrepreneur

Content Curation Will Be One Of The Biggest Trends In Content Marketing for 2012 | Entrepreneur | Social Supply Chain Management | Scoop.it

Below are some of the expected trends this year about Content Marketing.

 

- Crowdsourcing for Content Creation:

It became a valid business model to tap into people's willingness to create content for free or for low pay in return for online exposure. Now, companies of all sizes are eager to try such crowdsourcing to generate content.

 

- Content Curation, Aggregation and Syndication:

Content curation also will be hot in 2012, but content aggregation and online syndication are losing some heat with the release of the Google Panda Farmer algorithm changes last year.

Unlike aggregation and syndication that simply republish links or content, human beings select what they consider the best content in their areas of expertise, share links to the original content and add their own commentary. It's such added value, along with convenience, that is giving content curation momentum.

 

- Brands as Media:

More companies are beginning to understand that social media sites and tools aren't the place for their usual marketing pitches. Instead, companies realize they need to think like publishers, not marketers, to connect their brands with online audiences.

 

- Content Marketing Integration:

Silo marketing is out in 2012, and complete marketing integration is in. There has never been a more pivotal year for companies to take off their blinders and fully mesh all aspects of their marketing--online and offline, traditional and social.

 

Curated by Giuseppe Mauriello

[read full article http://j.mp/zpZ5k4]


Via Giuseppe Mauriello
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Tom George's comment, January 8, 2012 2:06 PM
Nice one Giuseppe I never see any share to W for you that as you know is Wordpress, if you like you can share to IB anytime you want because you are set up already, just a thought. I hope your doing well.
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Why Porter's Model No Longer Works

Why Porter's Model No Longer Works | Social Supply Chain Management | Scoop.it
Imagine that you wanted a new home theater system. But instead of spending hours in Best Buy or on Amazon comparing configurations and assembling the parts you needed, you could signal what you wanted and a company would create it for you.
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Social Means Freedom, for Better or for Worse

Social Means Freedom, for Better or for Worse | Social Supply Chain Management | Scoop.it

From Blog: A Stanford Professor quit his job. But he doesn't plan to go to another prestigious university.

From SCE Engineer: As producers and consumers become more aware of this freedom that "social" makes possible, supply chain innovative & excellence will be the differentiator of winners and losers in the market.

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Content Curation Tools for B2B Marketing and the Key Role of Curator | Forbes

Content Curation Tools for B2B Marketing and the Key Role of Curator | Forbes | Social Supply Chain Management | Scoop.it

Content Curation tools are the next-generation digital content platforms having evolved from content aggregation (gathering links, like Google News) and social bookmarking tools (like Delicious and Digg). Most of these tools have been aimed at individual and/or consumer use to help manage and sort through the vast spaces of Web content.

 

The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership. The key to this evolution is being the “curator.”

 

The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. And this is where I think the challenge lies in using these tools for thought leadership.

 

Curation tools have the potential to deliver the following results:

- Reduce the time needed to collect research and/or develop the issue set
- Provide a real-time broad perspective on pain points
- Combine multiple content formats and platforms (tweets, video, etc.)
- Provide leverage for staff
- Be a ready-made vehicle for content testing and distributing.

 

Keep in mind, content curation tools are enablers. They are not the answer. To realize the potential value outlined above, and, as the research points out, satisfy the need for “original content,” it will still require a resource investment such as a person and the time to do it.

 

Curated by Giuseppe Mauriello

[read full article http://j.mp/zv9vVr]


Via Giuseppe Mauriello
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OsakaSaul's comment, January 9, 2012 1:35 AM
Giuseppe and Steve H., this is the kind of thing you could easily suggest to my ScoopIt, by the way :-) Use the bookmarklet to suggest to scoopits, like mine. That's what I do.
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Is Social Media in Supply Chain Management a Waste of Time? :: Logistics Viewpoints: A Blog for Logistics, Supply Chain, and 3PL Executives

Is Social Media in Supply Chain Management a Waste of Time? :: Logistics Viewpoints: A Blog for Logistics, Supply Chain, and 3PL Executives | Social Supply Chain Management | Scoop.it
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Taking Collaboration to a Whole New Level, CVN Is Hardly the Same-old, Same-Old

Sometimes it helps to get outside for a bit because when you see different things, you see things differently.
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Seth's Blog: Will energy consumption stay private?

It's clear that the consumption of energy has external effects that impact more than just the person who is paying for it. Geopolitical, health and economic issues come to the neighbors and nearby citizens of entities that are using a...
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Pinterest as Free Market Research

Pinterest as Free Market Research | Social Supply Chain Management | Scoop.it
My first reaction was panic. You know how it goes. First I heard about Pinterest. Then I heard that it grew 429% from September to December 2011.
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Social Media Definition Wars, Etc.

Social Media Definition Wars, Etc. | Social Supply Chain Management | Scoop.it
Still have a hard time understanding what social media is all about? Here is a picture (originally posted by Douglas Wray on Instagram) that explains social media in a simple and creative way. Now consider this version of the picture that I drew up.
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The Trip Advisor tail wagging the real world dog

From Blog: More than fifty years ago, Duncan Hines (a real guy, unlike Betty Crocker), turned the restaurant business upside down.

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Walmart: going social for supply chains

Applying the principles of social media to supply chain management go beyond traditional Facebook, Twitter, or YouTube use. Social media is more about the tools for allowing collaborations in an online medium.
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The LEGO Group Uses Customer Ideas and Preferences to Develop and Launch New Products | Social Media for Business Performance

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Beyond Facebook: The Rise Of Interest-Based Social Networks

Beyond Facebook: The Rise Of Interest-Based Social Networks | Social Supply Chain Management | Scoop.it
Top news curated by You Brand, Inc.(Beyond Facebook: The Rise Of Interest-Based Social Networks http://t.co/K4J1RMar...)...
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Tesco shares knowledge and expertise across supply chain to

This example of social media in supply chain management encourages suppliers to engage and collaborate with each other more effectively to share best practice and find solutions to challenges, without raising costs or ...
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Why We Use Social Media in Our Personal Lives — But Not for Work

Why We Use Social Media in Our Personal Lives —  But Not for Work | Social Supply Chain Management | Scoop.it
"We've spent a fortune on collaborative technology, but no one is using it ... or if they are, it's for purely social, non-productive activities." Sound familiar?
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The 21st Century Supply Chain » Blog Archive » Do you trust yourself to collaborate? The real barrier to collaboration is not technology, but trust

The 21st Century Supply Chain » Blog Archive » Do you trust yourself to collaborate? The real barrier to collaboration is not technology, but trust | Social Supply Chain Management | Scoop.it
 When I need inspiration I normally go to TED.  I can normally find a topic that is peripheral but pertinent.  Such was my quest with “collaboration”....
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