Social Stream

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

Some interesting key facts from the infographic are:

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;

Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;

27 million pieces of content are shared via the web each and every day in 2012;

More than 50 % of consumers say that blogs have influenced their purchase decisions;

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/

Workers are more productive, less stressed working remotely:

The lines between business and leisure are vanishing rapidly according to a recent survey of WIRED’s audience of influencers, conducted in collaboration with Marriott Hotels & Resorts.

The study, designed to explore the reality and evolving needs of this new breed of mobile worker, found that today’s workforce is expected to remain connected and readily available everywhere at any time.

Surprisingly, nearly half of the respondents said they’re more productive when working remotely but have unmet needs out of the office. High-speed Internet connections, charging stations, and comfortable furniture were at the top of the list of essential attributes necessary to create the ideal mobile workspace.

Chas Begley: Smashing Magazine's Brad Shorr explains how content creators can benefit from changes to search.

These include being able to take advantage of:

1. Personalised search

2. Social shares

3. Increasing search segmentation

4. Increase quality and transparency of search results

5. Using Google+ and the Rel=Author Link 

A highly recommended post that can be read here: http://goo.gl/2nQH5

***** My favorite New SEO implication is the rise of storytelling. Once heuristic measures such as time on site and pages viewed become critically important storytelling, i.e. what makes those heuristic measures go positive, is the secret implication of the new SEO. I wrote more about storytelling as Panda and Penguin's secret implication for @Atlanticbt's blog:

http://www.atlanticbt.com/blog/storytelling-pandas-secret-seo-implication/

Marty

Who will be your seatmate in the plane ? KLM is taking chance out of the equation with its Meet & Seat program, which allows you to select seatmates well before takeoff based upon their LinkedIn or Facebook accounts. Since launching in early February, more than 1,100 profiles have been shared so far.

To encourage dog owners to be considerate for others, a mexican Internet portal has created a campaign that offers people free WiFi when they pick up their dog poop and drop it into a special box in the park. The weight of the poop is calculated, and gives everyone free WiFi in return—the more the weight, the more minutes of free WiFi.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Socialmedia explained (with coffee)

Sense-making, social intelligence, novel & adaptive thinking, cross-cultural competency, computational thinking, new-media literacy, transdisciplarity, design mindset, cognitive load management, virtual collaboration. These are the 10 skills needed for the future workforce. For a full report, see the work done by Apollo Research Institute (formerly the University of Phoenix Research Institute) looking at the Skills Needed by 2020. A summery of the report and detailed findings about each of the skills are also available.