|
Interesting. Nice to see some love for the Page Admins.
Via Miguel Rodriguez
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways. Via Governance Team
Celebrating what its users have christened 4sqDay, location-centric service Foursquare has announced that it now has 20 million users accounting for 2 billion checkins and adding another ... Via Khaled El Ahmad, Martin (Marty) Smith, Jose H. Flores
Infographic showing mobile commerce and ten of the latest developments that have sparked its growth and continuing evolution.
Via Miguel Rodriguez
Foursquare, the company for known its location-based social app, is exploring a move that will put those roots in the background as it seeks to instead highlight the trove of data it has collected about its users' habits.
Via Mark Mayhew, Cyndee Haydon www.SandbarsToSunsets.com, Jose H. Flores
Of all companies, 3 percent has some sort of experience with developing a new product together with its consumers, according to an InSites study. In most cases the collaboration is started as a sort of pilot project. If the test proves to be successful, structural collaboration is expanded.
Via Richard Andrews
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from inside out. These wise businesses are starting to understand that they need to operationalize their social media functions internally. Realizing that if they want to become social businesses, these brands have decided they need to start tearing down silos and engaging employees. Via Maddie Grant, Hessie Jones
eWeekNew Twitter Apps Released For iPhone, Android, Kindle Fire, Nook TabletHuffington PostNew versions of Twitter's mobile apps are coming in to land on a device near you.
Personal branding is becoming crucial for your online reputation. Via Maria-Cristina Terenzio, Khaled El Ahmad, Jose H. Flores
Facebook, It's Time To Face Facts: You Need Apple More Than It Needs You (AAPL)San Francisco ChronicleIt's time for Facebook to go hat in hand to Apple and make a deal to get integrated in iOS and OS X.
Did you know Facebook is currently the largest single publisher of all U.S. ad impressions? Or that over a quarter of engagement comes from content posted on the Facebook newsfeed?
Via Hessie Jones
New York Times (blog)Will Facebook's IPO Change Social Media?Huffington PostFacebook's IPO may well be the biggest and most hyped IPO ever... and for good reason.
Your ultimate guide to Pinterest, featuring top tips to optimise your account, gain followers, build a community and make the most of everything Pinte (Top tips for brands on Pinterest Your ultimate guide to Pinterest, featuring top tips to optimise...
|
Who will be your seatmate in the plane ? KLM is taking chance out of the equation with its Meet & Seat program, which allows you to select seatmates well before takeoff based upon their LinkedIn or Facebook accounts. Since launching in early February, more than 1,100 profiles have been shared so far. Via Jb Burdin
To encourage dog owners to be considerate for others, a mexican Internet portal has created a campaign that offers people free WiFi when they pick up their dog poop and drop it into a special box in the park. The weight of the poop is calculated, and gives everyone free WiFi in return—the more the weight, the more minutes of free WiFi. Via Jb Burdin
TechCrunch.com...
Via Jose H. Flores
The majority of us already know what WordPress is, but when you put everything into a visual perspective you can appreciate the numbers behind the world’s favorite blogging software. Let’s take a look at some of the numbers behind WordPress and the more than 70 million web sites and blogs that are currently running of it’s content management solutions. Via Annie Infinite, ABroaderView, Lisa Buben, Jose H. Flores
"ExactTarget’s research shows that only 7% of online users are megaphones. It’s unclear where exactly these Curators are drawn from in the traditional triangle, but according to ExactTarget, 65% percent of them are creators. I expect the remainder span some part of the commenters."
It's true. There's conventional wisdom that on the Web 90% only consume content, 9% primarily comment, and 1% are content creators. So where do the new class of content curators (like yours truly) belong? Via maxOz, Secunoid, Mike Ellsworth, Jose H. Flores
Here are 5 surefire ways to turn a profit with your social media strategy from Melonie Dodaro of Top Dog Social Media. (RT@MelonieDodaro 5 Ways to Use Social Media to Make a Profit!
http://www.ted.com Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 rea...
Via Jose H. Flores
We all know the saying "If you want something done, give it to a busy person." It’s sound advice--but it’s also a dangerous habit unless you step back occasionally to see what impact it might be having on the busy person’s experience at work.
Via Sandeep Gautam, Richard Andrews
USA TODAYCraft brewer has 50 million reasons to 'like' Facebook fansUSA TODAYBy Tom Rotunno, CNBC.com In this age of Facebook and Twitter, capitalizing on new media is both an opportunity and a conundrum for many companies.
The world beyond fan acquisition, likes and followers http://t.co/yfx7AEgf via @sysomos...
The industry should see this as a bellwether moment. This spending giant has significantly shifted funding towards digital marketing, and marketers should take note as it indicates that digital marketing will: See an increase in spend in overall digital marketing. Overall this is an indicator of continued growth towards digital which includes mobile, web and social. In fact, a recent report indicates the overall digital spend to be $40.6 billion. Yet within this, mobile is a fast mover with a growth rate of 50.2%, to a mere $1.8 billion, while social technology and service will rise by 33.3%, to $2.1 billion. Makes marketing accountable, through analytics and tracking. Unlike traditional mass advertising and carpet bombing styles of marketing, digital marketing can be instantly tracked providing analytics to decision makers, and eventually helping marketers to course correct an effort in real time. Expect future generation analytics software will start to be predictive –rather than just historical. Will need to integrate paid, owned, and earned. Yet despite the shift towards digital, the savvy agencies and marketers are already thinking in an integrated fashion to use these tools cross channel, cross experience, and cross audience. We even saw for one of the first times, P&G is experimenting cross-brand, by inserting Old Spice into the Bounce category. Via Governance Team
The GuardianFormer Google exec: Facebook, Twitter are killing searchZDNet (blog)By Emil Protalinski | February 7, 2012, 3:46pm PST Summary: Former Google executive Stafford Masie believes that traditional search is dying because users are choosing...
|
| 1 | 2 | 3 |
|
Next |
