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Rounding the Bases: Moving Beyond Social Foreplay

Rounding the Bases: Moving Beyond Social Foreplay | Social Strategies | Scoop.it

Engagement with your audience should never stop—not at any level. You always need to be thinking, “How am I going to connect with that person now, at this point in our relationship? How can I take things to the next level?”

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Social Strategies
Social is only as good as the authentic relationship.
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Accessibility as Strategy: The One-Way Conversation is Dead

Accessibility as Strategy: The One-Way Conversation is Dead | Social Strategies | Scoop.it
As my grandma always used to say, "God willing someone answers the phone." For context, she was talking about customer service and sales people. Are you ready for an open discussion?
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5 Ways to Master your Digital Body Language

5 Ways to Master your Digital Body Language | Social Strategies | Scoop.it
A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online.
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2013: Adding Context to Content

2013: Adding Context to Content | Social Strategies | Scoop.it
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
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Five Effective Ways to be Exclusive [Everyone Can’t be a VIP]

Five Effective Ways to be Exclusive [Everyone Can’t be a VIP] | Social Strategies | Scoop.it
What's happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem. The trend among many companies and brands is to offer “exclusive” to everyone.
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How to take the plunge with media attribution

How to take the plunge with media attribution | Social Strategies | Scoop.it

Defining attribution goals can help marketers discern where to place their digital dollars. Use these three steps to optimize media allocation and improve overall performance.

 

You've read about attribution modeling, and you're ready to begin seeing the true value of media performance. You want to get the most out of your digital budget, but the problem is you're stuck. You want to get moving fast, so now what?

 

The first step is always to define your attribution goals, and understand what attribution can do. Attribution allows marketers to better understand upstream user-actions (ad views and clicks) and their impact on the final goal action (download, sale, lead form etc.). Attribution alone won't make your media perform better, and it won't improve your conversion rates. What it will do is illustrate where your dollars are used most effectively, so that through media allocation optimization, your digital spend becomes more effective. Attribution is the key to unlocking successful cross-channel optimizations of media spend in order to increase back-end performance. It's not the last step to performance improvement, it's the first step.

 

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Brilliant Minds Behind Intel's Social Media ~ @Ekaterina

Brilliant Minds Behind Intel's Social Media ~ @Ekaterina | Social Strategies | Scoop.it
Lately I’ve focused on individuals who build influence through the effective use of social media.
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3 Stages of a Company's Social Integration

3 Stages of a Company's Social Integration | Social Strategies | Scoop.it
Arguments that social media belongs to marketing or public relations are shortsighted -- instead, focus on objectives.
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Content is King, but Context Rules the Experience

Content is King, but Context Rules the Experience | Social Strategies | Scoop.it
Have you ever listened to someone speak and thought, this guy or girl gets me? Or seen an ad that resonated with you on a gut level? It's not magic, ladies and gentleman.
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New Twitter Ad Features: This Week in Social Media | Social Media Marketing Timeline

New Twitter Ad Features: This Week in Social Media | Social Media Marketing Timeline | Social Strategies | Scoop.it
Welcome to our weekly edition of what’s hot in social media news.To help you stay up-to-date with social media, here are some of the news items that caught our attention.What’s New This Week?
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Be Delightfully Disruptive

Be Delightfully Disruptive | Social Strategies | Scoop.it
Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harde...
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10,000 Hour Quest to Social Enlightenment in 7 Steps

10,000 Hour Quest to Social Enlightenment in 7 Steps | Social Strategies | Scoop.it
Sure, there’s instant coffee. But would you consider the maker of a cup of instant coffee a barista, their work comparable to a fine Italian latte hand crafted by someone who has studied the quality of the beans, the temperature of the milk and the...
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Five Ways to Be a (Social Media) Clutter-Buster

Five Ways to Be a (Social Media) Clutter-Buster | Social Strategies | Scoop.it
Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter.
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Tweet Etiquette Tips

Tweet Etiquette Tips | Social Strategies | Scoop.it
It has been established that Social Media Marketing is an amazing way to draw people to your website or business.
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Social Listening and Why It’s So Important: IBM Interview with Bryan Kramer

Social Listening and Why It’s So Important: IBM Interview with Bryan Kramer | Social Strategies | Scoop.it

In early September at the IBM Smarter Commerce Global Summit in Orlando, Bryan was interviewed by Scott: Langingham, Producer and Host of the developerWorks podcast show and Todd “Turbo” Watson from IBM about Social Listening. According to Todd’s blog, Bryan discusses “the value social listening can bring to your efforts and some of the tools you need to make it more effective; he thinks of social listening as the largest, greatest focus group in the world.”

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Bryan Kramer's comment, September 27, 2012 12:55 PM
Thanks for scooping this Tami!
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Rounding the Bases: Moving Beyond Social Foreplay

Rounding the Bases: Moving Beyond Social Foreplay | Social Strategies | Scoop.it

Engagement with your audience should never stop—not at any level. You always need to be thinking, “How am I going to connect with that person now, at this point in our relationship? How can I take things to the next level?”

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Effectively Choosing A Social Media Channel - Business 2 Community

Effectively Choosing A Social Media Channel - Business 2 Community | Social Strategies | Scoop.it
BizBashEffectively Choosing A Social Media ChannelBusiness 2 CommunityIn fact, they are so busy that they don't have time to waste on social media strategies for their business. Choosing the best channel for your business is critical to your success.
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What Really Matters Most? Connections | ScoopitSpotlight on Ileane

What Really Matters Most? Connections | ScoopitSpotlight on Ileane | Social Strategies | Scoop.it

So, what, you ask, is Ileane Smith's best-kept curation secret?

 

 

"Content is not king, because it's the connections and the collaborations that you have with people that really rule the internet."


And, to add to that, Ileane "wants to encourage everybody to try Scoop.it because, if you go in there and search for a topic that you're interested in, you can be on there all day long."


(No, we didn't even tell her to say that ;-) ).


Via Ally Greer, Ileane Smith
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Philippe Trebaul's curator insight, March 1, 2013 12:33 AM
What Really Matters Most? Connections.

"So, what, you ask, is Ileane Smith's best-kept curation secret?



"Content is not king, because it's the connections and the collaborations that you have with people that really rule the internet."


And, to add to that, Ileane "wants to encourage everybody to try Scoop.it because, if you go in there and search for a topic that you're interested in, you can be on there all day long."


(No, we didn't even tell her to say that ;-) )."


What Really Matters Most? Connections. via @allygreer http://sco.lt/...


______________________________________________________________


By Ally GREER (Scoop.it), aussi sur LINKED IN (Entreprise : SCOOP.IT).

C'est...du PARTAGE...!
Quand quelque chose est bien...autant le PARTAGER ?!!
De façon TOTALEMENT désintéressée...BIEN SÛR.
C'est...MA concetion, en tous cas.
Bon W.E. à vous.
:0)
@TREBAULPhilippe
https://www.linkedin.com/in/philippetrebaul
http://www.scoop.it/u/philippe-trebaul#curatedTopicsTabSelected


cutesqualid's comment, August 12, 2013 1:59 AM
nice
Nevermore Sithole's curator insight, February 10, 10:28 PM
What Really Matters Most? Connections.