Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
Defining attribution goals can help marketers discern where to place their digital dollars. Use these three steps to optimize media allocation and improve overall performance.
You've read about attribution modeling, and you're ready to begin seeing the true value of media performance. You want to get the most out of your digital budget, but the problem is you're stuck. You want to get moving fast, so now what?
The first step is always to define your attribution goals, and understand what attribution can do. Attribution allows marketers to better understand upstream user-actions (ad views and clicks) and their impact on the final goal action (download, sale, lead form etc.). Attribution alone won't make your media perform better, and it won't improve your conversion rates. What it will do is illustrate where your dollars are used most effectively, so that through media allocation optimization, your digital spend becomes more effective. Attribution is the key to unlocking successful cross-channel optimizations of media spend in order to increase back-end performance. It's not the last step to performance improvement, it's the first step.
Sure, there’s instant coffee. But would you consider the maker of a cup of instant coffee a barista, their work comparable to a fine Italian latte hand crafted by someone who has studied the quality of the beans, the temperature of the milk and the...
In early September at the IBM Smarter Commerce Global Summit in Orlando, Bryan was interviewed by Scott: Langingham, Producer and Host of the developerWorks podcast show and Todd “Turbo” Watson from IBM about Social Listening. According to Todd’s blog, Bryan discusses “the value social listening can bring to your efforts and some of the tools you need to make it more effective; he thinks of social listening as the largest, greatest focus group in the world.”
Engagement with your audience should never stop—not at any level. You always need to be thinking, “How am I going to connect with that person now, at this point in our relationship? How can I take things to the next level?”
BizBashEffectively Choosing A Social Media ChannelBusiness 2 CommunityIn fact, they are so busy that they don't have time to waste on social media strategies for their business. Choosing the best channel for your business is critical to your success.