It’s safe to say that OK Go’s established a history of inventive viral hit-making, underwritten by unexpected sponsors. In 2010, after record label EMI’s refusal to permit OK Go video embeds online (a blessing in disguise), it released the compulsively watchable Rube Goldberg video for “This Too Shall Pass”, sponsored by All State Insurance. And last year, it created an awesome revisit of the Muppet Show Theme Song as a promotion for the movie.
This is probably the only time you’ll be able to get away with closely examining the body of a semi-nude person at your workstation, so take advantage. A cool and topic-relevant way of illustrating data, by Paul Marcinkowski for the Academy of Fine Arts in Łódź.
A new augmented reality unit developed by ESA can provide just-in-time medical expertise to astronauts. All they need to do is put on a head-mounted display for 3D guidance in diagnosing problems or even performing surgery.
Inspired, in equal measures, by Hurricane Katrina, Buster Keaton, The Wizard of Oz, and a love for books, “Morris Lessmore” is a story of people who devote their lives to books and books who return the favor.
“Do you have plants in your home?” he asks impatiently. “Do you water them every day? Why do you water them? Because,” he goes on, “otherwise they’re ratty little dead things.” That’s why these forgotten cultural icons are important ... "If we restore an early 20th-century subway station, we don’t imagine Electricitè de France will ask us to transform 200,000 volts to 20,000. No, we just want to get as close as possible to a functioning state.”
Previous research has found that people tend to choose spouses with different immune-system genetics than their own, perhaps to increase their protection against contagious diseases (if you can't fight off a bug, you want to be sure your partner won't get ill and transmit that same bug to you). Perhaps the CYP2A6 gene, while not linked to the immune system, plays a similar protective role.
"We live in a sea of the genes of others," Fowler said. "We are not just influenced by our own genes… We think that we are going to find more and more biological processes underlying the social networks that we live in."
Numbers provide guidance and direction. They help us figure out if we’re doing our jobs correctly and how we can continue to improve. Data is constantly in demand especially from managers and executives. Providing a steady stream of numbers helps executives prioritize objectives and filters down to determine design, copy and feature decisions. This real-time stream helps us not only monitor performance but to act in-flight as opposed to the end of a particular effort or campaign.
Now, when you’re a tech columnist, you get e-mail pitches every day from P.R. people hoping you’ll write about their clients’ products. But in the last few months, I’ve started getting something really strange: pitch letters about products on Kickstarter. Products that aren’t even products, just concepts. Weirder yet, these pitches aren’t coming from the creators of those products. They’re coming from ordinary citizens.
This book was very enjoyable to read. It’s full of insights, wisdom and key learnings that will help marketers, support professionals, executives or anyone else wanting to learn how to create meaningful communities on the social web. Dr. Wu is the ONE social media scientist and yet too humble of a man to even admit it, much less put it in his Twitter bio.
Berlin’s Maxim Gorki Theater proved Facebook can be home to a live theater experience Monday, in what it calls Facebook’s first performance. Twitter saw its first performance last year with the Royal Shakespeare Company’s rendition of Romeo and Juliet.
The surprise smash-hit social networking site of 2011 wasn’t Twitter, Tumblr or Google+. In fact, it was a site that, even today, is still an invite-only social network. The Palo Alto site Pinterest has skyrocketed into the top ten most visited social networks of the past year and continues to gain traction and popularity.
This week, Brian Joseph Davis launched The Composites, a Tumblr that imagines the appearance of literary characters using both the text that describes them ... and composite sketch-rendering software used mostly by law enforcement. The resulting mugshots are as creepy and incredible as you might imagine -- IQ84 meets CSI.
Adele knew how to relate to people on their level. She talked about what it’s like to go out with friends when you’re the sober one, and your drunk friends get you into trouble. She talked about how breakups can be such drama-filled experiences (after all, both her albums are odes to her exes). She talked about the excitement she felt for playing the Royal Albert Hall, and when she did this, she talked about it the way you would talk about it, if you were chatting with your friends. It felt real, and very very much like she just wanted to share everything about what she was feeling.
Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs publishers to serve as intermediaries?
The problem is publishing is a lot harder than it looks, or rather it’s a lot harder to do it with the consistency, day after day, that’s needed to build a long-term audience. That’s leading some brands to hook onto the idea that their role lies more in the curation of content.
This morning I spoke with McDonald’s social media director, Rick Wion, about how the company’s own Twitter ad became a viral delight for pot heads and social critics. Here’s a detailed account of how the #McFail debacle went down.
I know you are tired of infographics. But don’t you kinda wanna do this with data from your own company? It tells its own little story. Plus, it helped us discover Warby Parker, WHICH HAS NANCY DREW GLASSES BY GOD.
What does a bill like PIPA/SOPA mean to our shareable world? At the TED offices, Clay Shirky delivers a proper manifesto -- a call to defend our freedom to create, discuss, link and share, rather than passively consume.