Social Storytelling
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Social Storytelling
How brand stories, or any stories, really, are being told with modern media.
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Rescooped by Angela Natividad from Advancements in Light, AR Tech (Advertising, Media)
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Golden Tiger Running Paris

The French design studio, Le3, produced ‘Golden Tiger’, a moving 3D projection of a tiger running swiftly through the streets of Paris.


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Scooped by Angela Natividad
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OK Go’s ‘Needing/Getting’, sponsored by the Chevy Sonic.

OK Go’s ‘Needing/Getting’, sponsored by the Chevy Sonic. | Social Storytelling | Scoop.it

It’s safe to say that OK Go’s established a history of inventive viral hit-making, underwritten by unexpected sponsors. In 2010, after record label EMI’s refusal to permit OK Go video embeds online (a blessing in disguise), it released the compulsively watchable Rube Goldberg video for “This Too Shall Pass”, sponsored by All State Insurance. And last year, it created an awesome revisit of the Muppet Show Theme Song as a promotion for the movie.

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A tattoo infographic (tatfographic?) about tattoos.

A tattoo infographic (tatfographic?) about tattoos. | Social Storytelling | Scoop.it

This is probably the only time you’ll be able to get away with closely examining the body of a semi-nude person at your workstation, so take advantage. A cool and topic-relevant way of illustrating data, by Paul Marcinkowski for the Academy of Fine Arts in Łódź.

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Rescooped by Angela Natividad from Advancements in Light, AR Tech (Advertising, Media)
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Augmented reality promises astronauts instant medical knowhow

Augmented reality promises astronauts instant medical knowhow | Social Storytelling | Scoop.it

A new augmented reality unit developed by ESA can provide just-in-time medical expertise to astronauts. All they need to do is put on a head-mounted display for 3D guidance in diagnosing problems or even performing surgery.


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The Fantastic Flying Books of Mr. Morris Lessmore

Inspired, in equal measures, by Hurricane Katrina, Buster Keaton, The Wizard of Oz, and a love for books, “Morris Lessmore” is a story of people who devote their lives to books and books who return the favor.

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Rescooped by Angela Natividad from Paris Je T'aime
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The New French Hacker-Artist Underground

The New French Hacker-Artist Underground | Social Storytelling | Scoop.it

“Do you have plants in your home?” he asks impatiently. “Do you water them every day? Why do you water them? Because,” he goes on, “otherwise they’re ratty little dead things.” That’s why these forgotten cultural icons are important ... "If we restore an early 20th-century subway station, we don’t imagine Electricitè de France will ask us to transform 200,000 volts to 20,000. No, we just want to get as close as possible to a functioning state.”

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Study: Genes Influence Who Your Friends Are

Study: Genes Influence Who Your Friends Are | Social Storytelling | Scoop.it

Previous research has found that people tend to choose spouses with different immune-system genetics than their own, perhaps to increase their protection against contagious diseases (if you can't fight off a bug, you want to be sure your partner won't get ill and transmit that same bug to you). Perhaps the CYP2A6 gene, while not linked to the immune system, plays a similar protective role.


"We live in a sea of the genes of others," Fowler said. "We are not just influenced by our own genes… We think that we are going to find more and more biological processes underlying the social networks that we live in."


Image via: http://www.flickr.com/photos/rayani/2344065777/sizes/l/in/photostream/

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You vs. The Data: When to Stop Optimizing and Start Thinking.

You vs. The Data: When to Stop Optimizing and Start Thinking. | Social Storytelling | Scoop.it

Numbers provide guidance and direction. They help us figure out if we’re doing our jobs correctly and how we can continue to improve. Data is constantly in demand especially from managers and executives. Providing a steady stream of numbers helps executives prioritize objectives and filters down to determine design, copy and feature decisions. This real-time stream helps us not only monitor performance but to act in-flight as opposed to the end of a particular effort or campaign.


But the numbers can also be misleading.


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Financing the Stuff of Dreams Through Kickstarter

Financing the Stuff of Dreams Through Kickstarter | Social Storytelling | Scoop.it

Now, when you’re a tech columnist, you get e-mail pitches every day from P.R. people hoping you’ll write about their clients’ products. But in the last few months, I’ve started getting something really strange: pitch letters about products on Kickstarter. Products that aren’t even products, just concepts. Weirder yet, these pitches aren’t coming from the creators of those products. They’re coming from ordinary citizens.

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Gen Y Workplace Priorities: Social Media Over Salary?

Gen Y Workplace Priorities: Social Media Over Salary? | Social Storytelling | Scoop.it

A Cisco study found that young professionals and recent college students are setting their priorities a bit differently than previous generations.

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Book Review: The Science of Social By Michael Wu from Lithium

Book Review: The Science of Social By Michael Wu from Lithium | Social Storytelling | Scoop.it

This book was very enjoyable to read. It’s full of insights, wisdom and key learnings that will help marketers, support professionals, executives or anyone else wanting to learn how to create meaningful communities on the social web. Dr. Wu is the ONE social media scientist and yet too humble of a man to even admit it, much less put it in his Twitter bio.

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Facebook Sees Its First Live Theater Performance

Facebook Sees Its First Live Theater Performance | Social Storytelling | Scoop.it

Berlin’s Maxim Gorki Theater proved Facebook can be home to a live theater experience Monday, in what it calls Facebook’s first performance. Twitter saw its first performance last year with the Royal Shakespeare Company’s rendition of Romeo and Juliet.


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5 Ways Brands Can Use Pinterest to Boost Consumer Engagement

5 Ways Brands Can Use Pinterest to Boost Consumer Engagement | Social Storytelling | Scoop.it

The surprise smash-hit social networking site of 2011 wasn’t Twitter, Tumblr or Google+. In fact, it was a site that, even today, is still an invite-only social network. The Palo Alto site Pinterest has skyrocketed into the top ten most visited social networks of the past year and continues to gain traction and popularity.


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Here's What Humbert Humbert Looks Like (as a Police Composite Sketch)

Here's What Humbert Humbert Looks Like (as a Police Composite Sketch) | Social Storytelling | Scoop.it

This week, Brian Joseph Davis launched The Composites, a Tumblr that imagines the appearance of literary characters using both the text that describes them ... and composite sketch-rendering software used mostly by law enforcement. The resulting mugshots are as creepy and incredible as you might imagine -- IQ84 meets CSI.


Here is Humbert Humbert.

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Facebook drama, dramatized.

We’re made privy to inane Facebook conversation all the time. And while we can’t spend all day trolling the crap out of everyone we think is stupid, there are alternative forms of relief.


Like role-playing. We give you a dramatic reenactment of photo comment drama between 7th-graders. (The prep school ties are a nice touch.)

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People Are Awesome: Man Embarks on Year of Random Kindnesses

People Are Awesome: Man Embarks on Year of Random Kindnesses | Social Storytelling | Scoop.it

Ryan Garcia is cleaning snow off cars, donating to charity, and befriending veterans one day at a time in pursuit of a better world.

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Learn From Adele – Build Your Platform

Learn From Adele – Build Your Platform | Social Storytelling | Scoop.it

Adele knew how to relate to people on their level. She talked about what it’s like to go out with friends when you’re the sober one, and your drunk friends get you into trouble. She talked about how breakups can be such drama-filled experiences (after all, both her albums are odes to her exes). She talked about the excitement she felt for playing the Royal Albert Hall, and when she did this, she talked about it the way you would talk about it, if you were chatting with your friends. It felt real, and very very much like she just wanted to share everything about what she was feeling.

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Gaiman and Goats: Gifts that Keep on Giving

Gaiman and Goats: Gifts that Keep on Giving | Social Storytelling | Scoop.it

During year three of Worldbuilders, we auctioned off all manner of things. And as the previous winner requested, we put Gaiman’s copy of the Stardust ARC up on e-bay too.


After some fierce bidding it sold for over $2500 to a lovely guy named Dan. There were many high-fives in Worldbuilders central. We were sad to see the book go, but $2500 bucks buys a lot of goats.


But when I e-mailed Dan to arrange shipping, he said he wanted to donate the book back to Worldbuilders.

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Bear 71 Live: A social story that brings you back to bear essentials.

By plugging cameras and motion sensors into various parts of Canada’s wild, Bear 71 Live provides a non-linear story about how humans, technology and animals (particularly bears) interact.


Great example of how technology, coupled with a knack for storytelling, can teach us more about our place in the world in relation to others. Brought to you by Toronto’s own Jam3.


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Who Are The Top 50 Social Media Power Influencers? - Forbes

Who Are The Top 50 Social Media Power Influencers? - Forbes | Social Storytelling | Scoop.it

Who are the most influential people in social media, the power influencers who have grasped what the social media revolution is all about?

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Brands Want Content Curator Jobs

Brands Want Content Curator Jobs | Social Storytelling | Scoop.it

Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs publishers to serve as intermediaries?


The problem is publishing is a lot harder than it looks, or rather it’s a lot harder to do it with the consistency, day after day, that’s needed to build a long-term audience. That’s leading some brands to hook onto the idea that their role lies more in the curation of content.

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McDonald’s Social Media Director Explains Twitter Fiasco

McDonald’s Social Media Director Explains Twitter Fiasco | Social Storytelling | Scoop.it

This morning I spoke with McDonald’s social media director, Rick Wion, about how the company’s own Twitter ad became a viral delight for pot heads and social critics. Here’s a detailed account of how the #McFail debacle went down.

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Adverve | I know you are tired of infographics.

Adverve | I know you are tired of infographics. | Social Storytelling | Scoop.it

I know you are tired of infographics. But don’t you kinda wanna do this with data from your own company? It tells its own little story. Plus, it helped us discover Warby Parker, WHICH HAS NANCY DREW GLASSES BY GOD.

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Social Media for Jobseekers: Think like a Social Media Strategist

Social Media for Jobseekers: Think like a Social Media Strategist | Social Storytelling | Scoop.it

Advice for jobseekers on how to utilize social media for your job search by employing the same strategies that social media strategists and businesses use.

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Rescooped by Angela Natividad from The Revolution Will Be Scooped
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Defend our freedom to share (or why SOPA is a bad idea)

What does a bill like PIPA/SOPA mean to our shareable world? At the TED offices, Clay Shirky delivers a proper manifesto -- a call to defend our freedom to create, discuss, link and share, rather than passively consume.

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