Social Storytelling
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Social Storytelling
How brand stories, or any stories, really, are being told with modern media.
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Why Influencer Marketing Isn't About the 'Influencers'

Why Influencer Marketing Isn't About the 'Influencers' | Social Storytelling | Scoop.it

Recent findings from Columbia researcher Duncan Watts refute the claim that a small subset of people drive larger purchasing patterns. Rather, it is the "pass-around power of everyday people" that really drives viral sharing. It is this latter definition that seems to be getting ignored more and more lately as companies strive to create scores to identify the uber-influencers.

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5 Ways That Your Crappy Co-Worker Is Like A Crappy UI

5 Ways That Your Crappy Co-Worker Is Like A Crappy UI | Social Storytelling | Scoop.it

It's not just a silly question: by asking ourselves what we demand of people we work with, we can better understand what we should demand of UI's.

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How to Maintain Traditional Customer Service in the Social Media Age

How to Maintain Traditional Customer Service in the Social Media Age | Social Storytelling | Scoop.it

Social media requires you to track a new set of customer service metrics. Learn how to balance social and traditional customer service channels.

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A Brief History of Children’s Picture Books and the Art of Visual Storytelling

A Brief History of Children’s Picture Books and the Art of Visual Storytelling | Social Storytelling | Scoop.it

From cave paintings to Maurice Sendak, or what modern ebooks can learn from mid-century design icons.

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Online Agency Brands Social Enterprises on a Startup's Budget

Online Agency Brands Social Enterprises on a Startup's Budget | Social Storytelling | Scoop.it

Sexy branding shouldn't have to cost a fortune, according to a new online creative agency called Brands For The People.

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Lincoln Tells a Story

Lincoln Tells a Story | Social Storytelling | Scoop.it

Storytelling was at the core of Lincoln's character, and humor an essential outlet for the president. Is it a necessary quality for leadership? 

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5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | Social Storytelling | Scoop.it

Aubre Andrus approached overused social networks as if she’d never heard of them. You could say she wrote her own chapter on social media marketing. Here's how.

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What the App Economy Can Teach the Whole Economy

What the App Economy Can Teach the Whole Economy | Social Storytelling | Scoop.it

The lessons from an infant industry, including the power of cooperation and importance of regulating with a light touch.

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Fast Talk: Why Fashion Designers Need To Embrace Their Inner Geek

Fast Talk: Why Fashion Designers Need To Embrace Their Inner Geek | Social Storytelling | Scoop.it

Meet Jean-Paul Cauvin, a French fashion designer and self-proclaimed non-geek who nonetheless saw the need to embrace fashion's technological future.

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Pinterest as Free Market Research

Pinterest as Free Market Research | Social Storytelling | Scoop.it

Categories are interesting to anthropologists. They are the "buckets" into which we organize the world. More exactly, they are the buckets with which we read the world. We have a bucket called "bird." Inside that is a bucket called "Robin." As spring approaches, we see winged creatures on our lawn and the buckets leap to the ready. Robin! Bird! Spring! This is culture in action.


From this point of view, Pinterest is a treasure.

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The Love Competition

Stanford neuroscientists host the world’s first love competition, asking contestants between the ages of 10 and 75 to spend 5 minutes in an fMRI machine thinking deeply about the person they love. 

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Werner Herzog on Chickens

The legendary film director Werner Herzog lets us know what he really thinks.

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Mourning in America: Whitney Houston and the Social Speed of Grief

Mourning in America: Whitney Houston and the Social Speed of Grief | Social Storytelling | Scoop.it

Mourning is murkier now. It is less regulated, less public, less prescribed. The 20th century brought a reshaping of grieving as an institution, Meghan O'Rourke argues, transforming it from a public ritual to a private burden and reframing it as something that could be kept, anthropologist Geoffrey Gorer had it, "under complete control by strength of will and character, so that it need be given no public expression." Or, more specifically, no time for public expression.

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Article Writing: Three Core Elements of Storytelling

Article Writing: Three Core Elements of Storytelling | Social Storytelling | Scoop.it

Stories are like magic lamps. They have a sequence, there’s suspense and sure to be a roller coaster.

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The Privacy Problem: We Have Met The Enemy And He Is Us

The Privacy Problem: We Have Met The Enemy And He Is Us | Social Storytelling | Scoop.it

I have no right to expect privacy if I don’t police my own actions and the vast majority of us are too lazy, too flip, or too ignorant to follow through, myself included. Pogo, sadly, is always right.

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The TED Talk from the Future.

The TED Talk from the Future. | Social Storytelling | Scoop.it

Guy Pierce stars as Peter Weyland, “a magnet for controversy” and would-be builder of “the first convincingly humanoid robotic system by the end of the decade”, in this awesome sci-fi TED Talk directed by Luke Scott with conception and design by Ridley Scott and Damon Lindelof.

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How social media could raise British Gas's sustainability drive to another level

How social media could raise British Gas's sustainability drive to another level | Social Storytelling | Scoop.it

It's not too much of a stretch to see how British Gas could create an energy-saving home insulation game for distribution on Facebook that could boost awareness for its scheme.

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The Unexpected Way To Use Your Social Network Strategically

The Unexpected Way To Use Your Social Network Strategically | Social Storytelling | Scoop.it

The solar system is a network of planets, each of which has its own network of moons, so it provides a picturesque (if inexact) analogy for social networks, which are also networks of networks. Everyone seems to be on the social media bandwagon now, with the most enthusiastic advocates often competing to build up their networks of Twitter followers, Facebook friends, or LinkedIn connections.


But rather than counting how many moons you have in your network, what you ought to be doing is figuring out how to get the most benefit from the right ones.

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The Dawn of the Color Photograph: Albert Kahn’s Catalog of Humanity

The Dawn of the Color Photograph: Albert Kahn’s Catalog of Humanity | Social Storytelling | Scoop.it

How an early-twentieth-century French banker shaped your favorite Instagram filters.

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It's like video, but not.

Burberry is right on the mark with the release of their product photography as animated GIFs. Easy to share on Tumblr, more interesting than stills, but without all the weight of video. Cinemagraphs are the new hot, and Burberry is all over that GIF.

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Concept movie: New Authentication Outlet

Sony has developed an authentication outlet that can manage and allow electricity use by identifying a user or device (or both) based on authentication. This new technology aims at an outlet, an infrastructure that electricity always flows through when used. Using this outlet, the user can actively control and manage power consumption on a user basis as well as on a device basis.

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CHANEL: My New Friend Boy

For Boy, a line of Chanel bags designed as an homage to Coco’s lover Boy Capel, Karl Lagerfeld gives us “My New Friend Boy”, a mini silent film featuring Alice Dellal.


The style is blurred and alternates from grayscale to colour. The backdrops are lush but Dellal moves through them with troubled impatience, and great shots of the bag seem only incidental. We agree with Blog en Bois when he says the loneliness is palpable. It’s strange to see that, for once, the heroine toting the merch of choice doesn’t win the man or look the prettiest. She’s disheveled, anxious and sad. She gets stood up.


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How to Master the Art of Storytelling to Increase Social Sharing

How to Master the Art of Storytelling to Increase Social Sharing | Social Storytelling | Scoop.it

How content is crafted and presented is a huge determinant of its social success. So how do you relate it to the reader so it resonates and ideally motivates them to retell the story and spread the word? Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks.

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Martin (Marty) Smith's comment, February 19, 2012 5:09 PM
Angela love the graphic for this story features Magnetic Poetry Kit the product that paid for my house (lol). The company I co-founded, Found Objects, brought David Kapel's creation to market back in the day and just like products how content is crafted and presented is everything. Marty
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AR setup lets you dress like Barbie (you know you want to)

AR setup lets you dress like Barbie (you know you want to) | Social Storytelling | Scoop.it

You're a Barbie girl, in a Barbie world. Augmented reality lets you go inside Barbie's Dream Closet to try on her signature get-ups. Warning: Not safe for the pink-averse.

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Web TV's New Lineup

Fueled by a wave of investment from Silicon Valley's deepest pockets, Hollywood players are lining up to create original online shows. 

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