Social Storytelling
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Social Storytelling
How brand stories, or any stories, really, are being told with modern media.
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Scooped by Angela Natividad
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Tunisian President Pushed From Power as Country Is Rocked by Riots (With No Little Help from Twitter)

Tunisian President Pushed From Power as Country Is Rocked by Riots (With No Little Help from Twitter) | Social Storytelling | Scoop.it
"Tunisia has been rocked by protests that have apparently brought down its president. State media reported that Zine Al Abedine Ben Ali had fled the country. Tunisia's prime minister said he was now in charge."
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The Digitized Life of John F. Kennedy

The Digitized Life of John F. Kennedy | Social Storytelling | Scoop.it
The John F. Kennedy Library has unleashed the nation's largest presidential digital archive ... [containing] 200,000 scanned documents, 1,245 recordings of telephone conversations and speeches, 72 reels of movies, and 1,500 photos.

It's the country's largest digital presidential collection, and opens up the details of the life of the former President to a wider audience than could ever touch the physical collection.

Fully available at http://www.jfklibrary.org.
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Must-See Video: Homeless Man With A Golden Voice

Must-See Video: Homeless Man With A Golden Voice | Social Storytelling | Scoop.it
Ted Williams lives on the streets of Columbus, Ohio. But thanks to a video showcasing his radio-perfect voice, his life has suddenly changed.
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Suggested by Todd Denis
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Transmedia, Film, Interactive | JawboneTV, The Evolution of Story

Transmedia, Film, Interactive | JawboneTV, The Evolution of Story | Social Storytelling | Scoop.it
Interesting proposition, a current take on what print publishing was for its time, and ought to be today.
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Scooped by Angela Natividad
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Jekyll and Hyde Augmented Reality Book

Beautiful way to bring a book, in this case the story of Dr. Jekyll and Mr. Hyde, to life. (Also left me wanting a webcam masquerading as a lamp.)

Lends the impression that the paper in your hands possesses a life you can't quite touch ... but can at least remotely access. Beautiful work by Marius Hügli and Martin Kovacovsky.
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BP vs The Internet: Anatomy of a PR War (slideshow)

Examines BP's use of/failure to use Twitter, YouTube and crowdsourcing. Includes examples of other companies in dire straits that used social media (not necessarily just "new" media) to remedy the situation.
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What school administrators need to know about digital technologies and social media (upcoming book)

What school administrators need to know about digital technologies and social media (upcoming book) | Social Storytelling | Scoop.it
Content preview of a book intended to help school administrators plan, organise and execute learning solutions on digital technology.
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Everyshotimaginable - Online Vid Campaign for the European Tour

Everyshotimaginable - Online Vid Campaign for the European Tour | Social Storytelling | Scoop.it
The European Tour hosts the most versatile golf tournaments in the world. The players need skill, imagination and great shot-making ability to succeed. On the EveryShotImaginable YouTube page, see the greatest shots ever played on The Tour, as well as top pro's being challenged to chase near-impossible holes.
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The Evolution of The Levi's® Trucker Jacket

Levi's transports us to a world made entirely out of denim. Every surface is a different shade of indigo...
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Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *'s comment, December 30, 2010 12:40 PM
Edge Communication was the Brand PR & Activation agency for Levi's Belgium between 1996 and 2003.
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19 amazingly different infographics of social media giants

19 amazingly different infographics of social media giants | Social Storytelling | Scoop.it
This collection of infographics illustrates how influence is interpreted differently across various social sites.
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Scooped by Angela Natividad
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Social Media Influence Counts for Search Engine Page Rank

Social Media Influence Counts for Search Engine Page Rank | Social Storytelling | Scoop.it
We’ve been saying it for a while — social media is an important part of SEO. It builds links and improves traffic. Now, we know just what kind of effect it actually plays, as Google and Bing both confirmed last week that social media is a part of their SEO algorithms.
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365 days, 365 points of view.

365 days, 365 points of view. | Social Storytelling | Scoop.it
This is like "Chicken Soup for the Soul," except smaller, more pithy and made by and for the children of the digital age. Every day a new tale by a new person.
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Buffy vs Edward (Twilight Remixed)

Buffy vs Edward (Twilight Remixed) | Social Storytelling | Scoop.it
In this remixed narrative, Edward Cullen from the Twilight Series meets Buffy the Vampire Slayer. It's an example of transformative storytelling serving as a pr ...
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Guillaume Decugis's comment, December 2, 2010 2:26 PM
Great! The one on "so you think you can be president" is pretty good too.
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Photographer Reveals the Other Side of Blogs

Photographer Reveals the Other Side of Blogs | Social Storytelling | Scoop.it
Photographer Gabriela Herman’s project takes a look at the other side of the computer screen, featuring portraits of bloggers as they work on their computers.

[...]

The portraits are starkly shot, the faces of the bloggers lit up only by the glare of their computer screens. Blogging, in Herman’s project, is presented as lonely, isolating even.
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Kraft / Dad's In The Doghouse

Kraft / Dad's In The Doghouse | Social Storytelling | Scoop.it
Turning web celebrity into brand equity in double-quick time, Crispin Porter +Bogusky has hired golden-tongued homeless man Ted Williams to voice the latest campaign for Kraft Macaroni & Cheese.
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Haiti's viral volunteers: How social media is changing the face of crisis response

Haiti's viral volunteers: How social media is changing the face of crisis response | Social Storytelling | Scoop.it
The story of those "other" volunteers that came to Haiti's aid, and not by plane: they never left their homes (or offices, or internet cafés)...

Also highly recommend checking out the Standby Task Force (linked at the top of this article), which uses live mapping that aims to provide a stable interface between online volunteers and local/international humanitarian responders.
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Suggested by Mario K. Sakata
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UX Storytellers

UX Storytellers | Social Storytelling | Scoop.it
UX Storytellers collects and publish stories out of the life of IA-, UX- and IxD professionals. You'll find some cool campaigns in here too.
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projeqt \ how great stories are told

projeqt \ how great stories are told | Social Storytelling | Scoop.it
The service (in beta, and device agnostic!) bills itself as "the creative storytelling platform." The concept in a nutshell:

"In the art of storytelling, we think it is important that you have room to do this. So important, we created a non-linear storytelling platform to encourage it. By exploring links and taking deep dives into micro narratives, you decide how and when your story is told."
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Debtris US (Video Data Visualisation)

This video data visualisation illustrates expenditures that have contributed to US debt, Tetris-style. Nice idea!

Note there's a lot of other info in there that's not strictly tied to US debt: Wall St. bonuses in '09 ($115 billion), WalMart's revenue ($405 billion), what it would cost to save the Amazon ($21 billion), and annual donations to charity made by Americans ($308 billion).
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Activist groups take full advantage of new media outlets to spread their message

Activist groups take full advantage of new media outlets to spread their message | Social Storytelling | Scoop.it
When black college students began the sit-in protests that led to the integration of the Jim Crow South, news spread quickly by word of mouth. Soon, students in several states were engaged in similar nonviolent sit-ins, spurring on the civil rights movement.
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Maison Close - The Website

Maison Close - The Website | Social Storytelling | Scoop.it
Alongside EuroRSCG, Canal+ promotes its "Maison Close" series with a digital brothel that takes you inside Paris, 1871, and the austere underworld accessible only to the rich.

The storyline follows three woman seeking to escape servitude, including an old prostitute, a young prostitute, and Hortense, Maîtresse and owner of the Paradis.
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Weekly Twitter Chat: Mental Health and Social Media (TONIGHT)

Weekly Twitter Chat: Mental Health and Social Media (TONIGHT) | Social Storytelling | Scoop.it
Join the weekly Mental Health and Social Media chat on Twitter. Every Tuesday night at 9pm CST/10pm EST. Use the hashtag #mhsm to follow along/join in.

(Could be an interesting discussion to follow and watch evolve.)
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Storytelling for Social Justice: Connecting Narrative + the Arts in Antiracist Teaching

Storytelling for Social Justice: Connecting Narrative + the Arts in Antiracist Teaching | Social Storytelling | Scoop.it
Using the arts in general, and storytelling in particular, the book examines ways to teach and learn about race by creating counter-storytelling communities that can promote more critical and thoughtful dialogue about racism and the remedies necessary to dismantle it in our institutions and interactions.
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Douglas Coupland's YouTube Account

Douglas Coupland's YouTube Account | Social Storytelling | Scoop.it
Douglas Coupland is a storyteller who manipulates media, trends and emerging tech like a sword. His YouTube account is a mix of videos for his books, cleverly produced, and funny little glimpses of his everyday. His latest book (and the most prominent feature of the page right now) is called GENERATION A, a story about a near future where bees are thought to be extinct -- until five people are stung in different places around the world.
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Sita Sings the Blues

Sita Sings the Blues | Social Storytelling | Scoop.it
I love this modern retelling of the Ramayana, mixed with 2D art, narrative puppets and a 1930s jazz crooner.
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