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Scooped by Angela Natividad onto Social Storytelling |
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With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy!
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Researchers say these cultural forces are strong in the United States, Britain and Canada but far less pervasive in Russia, Asia and the Middle East, which have a much higher proportion of women in science and engineering. In Jordan, for example, girls score more than 8 percent better in science than boys do.
“For girls in some Arab countries, education is the only way to move up the social structure,” Mr. Schleicher said. “It is one way to earn social mobility.” Delete the scoop?
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That’s the defining statement for The Hindsight Project, founded by Mat Zucker, Andrea Leminke and David Gaddie. Here you’ll find a series of short videos featuring successful creatives walking ad upstarts though some of the most fruitful lessons worth learn: succeeding on the business side (Barry Wacksman), writing clearly (Nick Parish) and how best to perceive the letters in your title (Ricardo Trejo), among others. Delete the scoop?
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Think social media is just being used by large companies for gaming or brand awareness? Think again. Dow is on a mission to utilize social channels to make science a compelling career choice for millennials and the next generation. Delete the scoop?
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Social media is a part of daily life, but what happens to the online content that you created once you die?
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This is kinda cool: Actor Benedict Cumberbatch of Sherlock, who’s already scored a role in the upcoming Hobbit film, has managed to secure a place in the Star Trek sequel as well. The crazy part is how he did it: by auditioning on his iPhone. Delete the scoop?
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Passing music on is one thing; not everyone may want their relatives snooping on their e-mails. Colin Pearson, a London-based lawyer, says access should come only with an explicit provision in a will. Delete the scoop?
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Social media aggregator Gnip has exclusively partnered with Tumblr to make the platform's full stream of public posts available for analysis for the first time.
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The sites mentioned here, well most of them, solve at least one problem really well and they all have simple web addresses (URLs) that you can easily learn by heart thus saving you a trip to Google. Delete the scoop?
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On Tuesday, February 28th, a twenty-nine-year-old Canadian male fan of Suzanne Collins’s dystopian young adult trilogy, “The Hunger Games,” logged onto the popular blogging platform Tumblr for the first time and created a site he called Hunger Games Tweets. The young man, whom I’ll call Adam, had been tracking a disturbing trend among Hunger Games enthusiasts: readers who could not believe—or accept—that Rue and Thresh, two of the most prominent and beloved characters in the book, were black, had been posting vulgar racial remarks. Delete the scoop?
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In a recent study, "From Predators to Icons," the French scholars Michel Villette and Catherine Vuillermot set out to discover what successful entrepreneurs have in common. Delete the scoop?
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PES: In this follow-up to his stop-motion hit Western Spaghetti, director PES transforms familiar objects into Fresh Guacamole. Delete the scoop?
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In his new one-man show, William Shatner talks about his childhood growing up in Montreal — and the ups and downs of creating iconic characters, from starship captain James T. Kirk to lawyer Denny Crane. Delete the scoop?
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Stories are like magic lamps. They have a sequence, there’s suspense and sure to be a roller coaster. Delete the scoop?
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"It’s like what I’ve done over the last decade. Filmmaking allows people to express themselves. Film is a carrier of ideas, a way of disseminating ideas to a lot of people." Delete the scoop?
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Things were going to be great; things are always going to be great the first time you embrace a new corporate mother. Delete the scoop?
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By now you’ve undoubtedly heard that Facebook allows people to share their organ donor status. A friend of mine adjusted her information on the day of the announcement to reflect her donor status and someone quipped, “What did you donate?” Snark potential aside, it’s a wonderful way to bring the donor community together and to raise awareness about organ donation overall. Delete the scoop?
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Originally the domain of scrappy startups, social media has definitely hit the big time -- or at least has become the province of big companies. The recent Social Media Fitness Study reported that large and mid-size brands significantly outscored their smaller counterparts, filing respective scores of 57 and 56 versus 44 (with 100 being the maximum score). While these results may surprise some, a deeper dive into the reasons behind the gap reveals intriguing insights into the overall state of social media fitness. Delete the scoop?
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Social media can become a source of irritation for couples. Some spouses have started insisting their partners ask for approval before broadcasting comments and photos. Delete the scoop?
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Can an election be won on social media? That question is being increasingly asked in France, before the first round of the presidential election. Delete the scoop?
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How is digital – and the digital generation – changing the way we tell stories? What’s the difference between this at an individual level and a commercial level?
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A new book explains humans like to spin yarns—and why we're so likely to stretch the truth when we do. Delete the scoop?
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In the domains of media, marketing and technology, to be merely young and successful isn’t so remarkable. Delete the scoop?
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As we approach the 100-year anniversary of the sinking, there will likely be a plethora of TV, magazine, Internet and newspaper features covering the iconic event, looking at how the supposed ‘unsinkable ship’ met its maker on its maiden voyage, taking 1,517 passengers and crew with it to a watery grave.
Whilst you’ll no doubt know many of the anecdotes already, if you’re keen to relive the events through the eyes of those alive at the time, a new Twitter account has been set up for the month leading up to the anniversary of its sinking.
@TitanicRealTime will chart the Titanic’s epic journey through ‘live’ tweets, broadcasting as though they’re coming directly from those involved. Delete the scoop?
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Salvador Dalí, the wacky surrealist known for his Fu Manchu mustache and painting melting clocks, was also graphic designer behind the classic Chupa Chups--an enduringly sweet, bright rendition of a daisy. Delete the scoop?
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Recent findings from Columbia researcher Duncan Watts refute the claim that a small subset of people drive larger purchasing patterns. Rather, it is the "pass-around power of everyday people" that really drives viral sharing. It is this latter definition that seems to be getting ignored more and more lately as companies strive to create scores to identify the uber-influencers. Delete the scoop?
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