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Why Social Media Marketing is a Bust for Most Companies | Social Media Today

Why Social Media Marketing is a Bust for Most Companies | Social Media Today | social smarts | Scoop.it
Social media is playing an increasingly vital role in business marketing.
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Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC] | social smarts | Scoop.it
Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users' News Feeds.
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Mystery solved!

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A Facebook Fan Is Worth $174, Researcher Says

How much is a Facebook fan worth to a brand? The answer is $174, according to one recent study.
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Social Media Spring Cleaning: 5 Tips to Brush Up Your B2B Brand

Social Media Spring Cleaning: 5 Tips to Brush Up Your B2B Brand | social smarts | Scoop.it
Here are a few quick spring cleaning tips to keep your B2B brand in tip-top shape. Take stock of all the online profiles, make sure they are up to date.
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100 Fascinating Social Media Statistics and Figures From 2012

100 Fascinating Social Media Statistics and Figures From 2012 | social smarts | Scoop.it
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.
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The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Business 2 Community

The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Business 2 Community | social smarts | Scoop.it
The world of social media underwent major changes in 2012.  We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn...
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How I got over 80,000 clicks to one blog post

How I got over 80,000 clicks to one blog post | social smarts | Scoop.it

I love getting traffic to my blog.  After all without traffic my blog is an empty shop window - and not making any sales!

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Belonging a Key Driver of Brand Love in Social | Social Media Today

Belonging a Key Driver of Brand Love in Social | Social Media Today | social smarts | Scoop.it
I was invited to talk on a panel at Social Media Week London, on 'The psychology of love and brands', hosted by a very intelligent agency, Social Kemistry.
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Drive Good Reviews With Social Media

Drive Good Reviews With Social Media | social smarts | Scoop.it
An angry customer armed with a Twitter handle is a business owner's nightmare, but you needn't fear social media if you take an active role.
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Twitter Rolls Out Cover Photos: How to Add Yours Today

Twitter Rolls Out Cover Photos: How to Add Yours Today | social smarts | Scoop.it
Learn all about the new Twitter profile pages and how to update your brand's page.
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Importance of Social Media for Business – A Case Study

Importance of Social Media for Business – A Case Study | social smarts | Scoop.it
[Case Study] Importance of Social Media for Business by David Marsha. He shows the ... Here is the case study of American Express India who recently did a Facebook marketing campaign with the name 'Celebrate Travel'.
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Is Social Media the Death of Branding? | Social Media Today

Is Social Media the Death of Branding? | Social Media Today | social smarts | Scoop.it
I cringed the other day when I saw a post claiming that brands were dead.
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Is Social Media the Death of Branding? | Social Media Today

Is Social Media the Death of Branding? | Social Media Today | social smarts | Scoop.it

While it’s true that social media has had a dramatic impact on branding, the assumption that it’s just not worth it to worry about branding these days is dangerous. In fact, the opposite is true. 

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Brands Ignore Negative Social Buzz at Their Peril

Brands Ignore Negative Social Buzz at Their Peril | social smarts | Scoop.it

Customers are using social media to reach out. But only 53% of B2C companies and 27% of B2B firms are both tracking social media commentary and following up with customers.

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Twitter Advertising: Introducing Keyword Targeting in Timelines

Twitter Advertising: Introducing Keyword Targeting in Timelines | social smarts | Scoop.it
Share and discover what’s happening right now, anywhere in the world.
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Richard Branson’s 7 Secrets To Social Media | CEO.com

Richard Branson’s 7 Secrets To Social Media | CEO.com | social smarts | Scoop.it
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Social Media and Content Marketing | Predictions for 2013

Social Media and Content Marketing | Predictions for 2013 | social smarts | Scoop.it
There is no better way to start off December than to look ahead to next year. With that, we share our Social Media and Content Marketing Predictions for 2013.
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Pinterest launches business accounts

Pinterest launches business accounts | social smarts | Scoop.it
Maybe your brand already has a Pinterest presence, but the social media site wants you to convert it to a business account.
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Small business loves Facebook and Twitter, ignores LinkedIn, Google+, and Pinterest (infographic)

Small business loves Facebook and Twitter, ignores LinkedIn, Google+, and Pinterest (infographic) | social smarts | Scoop.it
90 percent of small businesses are Facebook, and 70 percent are on Twitter. LinkedIn, Google+, and Pinterest? Not so much.
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Skip the Social Media Fast Track – It’s Bad for Business | Social Media Today

Skip the Social Media Fast Track – It’s Bad for Business | Social Media Today | social smarts | Scoop.it
Is your company offering customers a fast track through social media? Can customers who complain via Twitter or other online channels get better, faster service than those who wait in the phone queue?
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5 crisis PR lessons from KitchenAid's offensive tweet | Articles | Home

5 crisis PR lessons from KitchenAid's offensive tweet | Articles | Home | social smarts | Scoop.it
The brand's official Twitter account sent an errant tweet during Wednesday's debate riffing on President Obama's dead grandmother.
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LinkedIn’s new ‘Endorsements’ feature turns your page into a popularity contest | Articles | Home

LinkedIn’s new ‘Endorsements’ feature turns your page into a popularity contest | Articles | Home | social smarts | Scoop.it
‘Endorsements’ enables people to give their peers a shout out for specific skills and expertise. The author thinks this cheapens the social networking site.
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How to Tell if Your Social Media Advisor is the Real Deal | Fresh Sprouts

How to Tell if Your Social Media Advisor is the Real Deal | Fresh Sprouts | social smarts | Scoop.it
When it's hard to toss a pebble without hitting a social media expert, how do you know who has really got the goods?
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What Social Media Can’t Do…

What Social Media Can’t Do… | social smarts | Scoop.it
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here's a realistic view!
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10 Ways To Build Your Personal Brand on LinkedIn | 4 Business Networking - Entrepreneurs Network

10 Ways To Build Your Personal Brand on LinkedIn | 4 Business Networking - Entrepreneurs Network | social smarts | Scoop.it
I thought I would compile a little list with questions and answers here, hopefully they will be useful to you. Most questions are related to sales, marketing and recruitment which is basically the type of professionals I tend to train.1.
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New Research on Why CEOs Should Use Social Media

New Research on Why CEOs Should Use Social Media | social smarts | Scoop.it
For CEOs who are trying to decide whether participating in social media is worth their time, there's new research that could help tip the balance.
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