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Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users' News Feeds.
How much is a Facebook fan worth to a brand? The answer is $174, according to one recent study.
Here are a few quick spring cleaning tips to keep your B2B brand in tip-top shape. Take stock of all the online profiles, make sure they are up to date.
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.
The world of social media underwent major changes in 2012. We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn...
I love getting traffic to my blog. After all without traffic my blog is an empty shop window - and not making any sales!
I was invited to talk on a panel at Social Media Week London, on 'The psychology of love and brands', hosted by a very intelligent agency, Social Kemistry.
An angry customer armed with a Twitter handle is a business owner's nightmare, but you needn't fear social media if you take an active role.
Learn all about the new Twitter profile pages and how to update your brand's page.
[Case Study] Importance of Social Media for Business by David Marsha. He shows the ... Here is the case study of American Express India who recently did a Facebook marketing campaign with the name 'Celebrate Travel'.
I cringed the other day when I saw a post claiming that brands were dead.
While it’s true that social media has had a dramatic impact on branding, the assumption that it’s just not worth it to worry about branding these days is dangerous. In fact, the opposite is true.
Customers are using social media to reach out. But only 53% of B2C companies and 27% of B2B firms are both tracking social media commentary and following up with customers.
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Share and discover what’s happening right now, anywhere in the world.
There is no better way to start off December than to look ahead to next year. With that, we share our Social Media and Content Marketing Predictions for 2013.
Maybe your brand already has a Pinterest presence, but the social media site wants you to convert it to a business account.
90 percent of small businesses are Facebook, and 70 percent are on Twitter. LinkedIn, Google+, and Pinterest? Not so much.
Is your company offering customers a fast track through social media? Can customers who complain via Twitter or other online channels get better, faster service than those who wait in the phone queue?
The brand's official Twitter account sent an errant tweet during Wednesday's debate riffing on President Obama's dead grandmother.
‘Endorsements’ enables people to give their peers a shout out for specific skills and expertise. The author thinks this cheapens the social networking site.
When it's hard to toss a pebble without hitting a social media expert, how do you know who has really got the goods?
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here's a realistic view!
I thought I would compile a little list with questions and answers here, hopefully they will be useful to you. Most questions are related to sales, marketing and recruitment which is basically the type of professionals I tend to train.1.
For CEOs who are trying to decide whether participating in social media is worth their time, there's new research that could help tip the balance.
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