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Does Social Media Matter? [INFOGRAPHIC]

Does Social Media Matter? [INFOGRAPHIC] | Social Signals | Scoop.it
Social Media: Important Element in the Business? A Survey of Companies in Asia

Ogilvy Asia together with research firm IPSOS study surveyed 153 senior executives from 14 countries across the Asia Pacific region to understand whether the companies in Asia consider social media as essential part of their marketing plan.

Key takeaways:

- 43% of senior executives in Hongkong believe that social media is extremely important
- 60% of companies spend less than 5% of their marketing or communication budgets on social media
- Out of the 153 senior executives suryeved, only half of them have a crisis plan for social media


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Data + Design: the Case for Creating Visualizations by Hand

Data + Design: the Case for Creating Visualizations by Hand | Social Signals | Scoop.it

Programs like Photoshop and Illustrator prompt perfection by bringing mathematics to bear on our inexact lines, make perfect circles out of our warbly loops, and create the exact #xxxxxx for our pixelated palettes.

While technology plays a big role in the data visualization world, it can come at a loss of variation: the unique stories that only our own hands can tell.

For designers and journalists, there are a number of good reasons to design by hand...

 

Last week, Pratt-educated street typographer Pablo A. Medina gave a lecture at New York’s Type Directors Club. His fonts — Cuba, Vitrina, North Bergen — are as irregular as the signs from which they hail. It’s an irregularity Medina acquiesces to in his artwork, in which he paints new messages using old, found fonts. Handmade designs are more personal, more expressive, more fun.

He’s not the first to notice. Famous artists like Greg Lamarche and Margaret Killigan, as well as underground grafitti artists around the world have all realized the beauty of creating by hand. It’s not perfect — and that exactly is the point.

 

In general, creating graphics the old-fashioned way is great for those who have not yet mastered software, and it enables more freedom of movement and, by extension, expression.

Even if you are too afraid to let a little bit of yourself out when designing data visualizations, mock up creations by hand. Designing visualizations this way can still be faster and have fewer limitations...

 

Read further to learn more about how creating images by hand saves time, electricity, and unnecessary labor, while allowing more opportunities for creative exploration and expression.


Via Lauren Moss, Jeff Beddow
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Pinterest Image Optimization [Infographic] | Business 2 Community

Pinterest Image Optimization [Infographic] | Business 2 Community | Social Signals | Scoop.it
By now it’s pretty clear that Pinterest can bring in big bucks for your business.

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17 Social Media Cheat Sheets [Infographics]

17 Social Media Cheat Sheets [Infographics] | Social Signals | Scoop.it

People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.

 

Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter.


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How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics

How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics | Social Signals | Scoop.it

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.

 

Topics covered include:

12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline  


Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...


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How to Improve Google Page Quality Scores

How to Improve Google Page Quality Scores | Social Signals | Scoop.it
How to Improve Google Adwords Quality Scores...

Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure that users get the most relevant sites regarding content, combined with the best navigation and ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.
High quality scores (7-10) result when Google deems your landing page, keywords, and ads as something worthwhile for people to check out. It means that each of these things are useful and highly relevant to the keywords you’ve purchased. The great thing about high quality scores is that they lower your click costs.
Low quality scores (1-5) happen when the same sources mentioned above is held in low-esteem by Google, because it regards your site as non targeted or irrelevant to viewers.
Keywords are essential to your quality score, and some effective ways to use keywords to your benefit are: keyword choice, grouping similar words together, and selecting the right amount. Your ads should be highly targeted, and make sure your landing page is based on these three factors: relevant and original targeted content, transparency, and ease of navigation...


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When Will SEO Die? The Death of SEO [Infographic]

When Will SEO Die? The Death of SEO [Infographic] | Social Signals | Scoop.it

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Infographics

Infographics | Social Signals | Scoop.it
The Education of the Presidents...

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The 10 Countries Most Effectively Using The Internet

The 10 Countries Most Effectively Using The Internet | Social Signals | Scoop.it
According to a recent study, not only does the US have a lower percentage of households with personal computers, but also offers slower bandwidth per user than countries such as Canada, Ireland, Sweden, Japan, and others.

 

Read more:

http://edudemic.com/2012/10/10-countries-effectively-internet/

 


Via Gust MEES, Jacqui Sharp
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Andrea Zeitz's comment, October 7, 2012 1:33 AM
Thanks for this!
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How the Internet has Changed in the Last 10 Years [Infographic]

How the Internet has Changed in the Last 10 Years [Infographic] | Social Signals | Scoop.it
This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes.

Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% of the world’s population. In 2012, that number has gone through the roof: There are now 2.27 billion users, or 33% of the world’s population.

Another formidable stat is the amount of time people spend online — in 2002, it was only 46 minutes a day (about the time it took to download four songs); in 2012, it’s four hours a day.

 

View the infographic and read more at the link...


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25 Mobile Marketing Statistics That Will Blow Your Mind

25 Mobile Marketing Statistics That Will Blow Your Mind | Social Signals | Scoop.it

If your company has still not implemented a mobile advertising campaign, maybe the following statistics will help change your mind.


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The 10 Types of Social Media Addicts [INFOGRAPHIC]

The 10 Types of Social Media Addicts [INFOGRAPHIC] | Social Signals | Scoop.it
Are you a serial liker? A self-described "guru"? This entertaining infographic breaks down some of the most common forms of the social media obsessed.

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Latest Creative Infographic Trends: a visualization gallery

Latest Creative Infographic Trends: a visualization gallery | Social Signals | Scoop.it

Infographics have become very famous the past years, and there have been have been numerous examples and posts showcasing inspiring and creative infographics related to certain topics across the internet.

 

This particular collection of designs includes 10 infographics that are not all focused on a specific niche subject, though they can all serve as examples of creative visualizations and innovative ways to convey information. Hopefully they will help inform or provide inspiration for any potential new and developing data visualization projects you may be working on...


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The Social Media Metrics System

The Social Media Metrics System | Social Signals | Scoop.it

When it comes to Facebook, the metric looked at right away is Likes. It’s the most front-facing and sexy number on Facebook. It sounds nice to say that you have a bunch of likes.

 

Unfortunately, it may be the most meaningless number for your brand. A Like shows interest, but it doesn’t show engagement. There are other measurements on Facebook that can tell you much more.


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Social Is Seo And Content Is Social [Infografic]

Social Is Seo And Content Is Social [Infografic] | Social Signals | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


Via Antonino Militello, donhornsby, roberto toppi, Guglielmo Cornelli
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5 Principles Of B2B Lead Generation [Infographic]

5 Principles Of B2B Lead Generation [Infographic] | Social Signals | Scoop.it

The B2B Lead Generation Manifesto

#1. Thou Shalt Create Valuable Content

#2. Thou Shalt Optimize Your Lead Gen Pages

#3. Thou Shalt Market After the Conversion

#4 – Thou Shalt Embrace the Mobile Market

#5. Thou Shalt Nurture Your Leads        

 

Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. 

 

Source. http://bit.ly/RDm90Z


Via maxOz, malek, Jesús Hernández, Martin (Marty) Smith, John van den Brink, Berend de Jonge
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Your Life Explained by Scientific Graphs

Your Life Explained by Scientific Graphs | Social Signals | Scoop.it

Silly season viz.


Via Andrea Zeitz, Jeff Beddow
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10 Amazing Social Media Statistics [INFOGRAPHIC]

10 Amazing Social Media Statistics [INFOGRAPHIC] | Social Signals | Scoop.it
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


Via Lauren Moss
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LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Ciberbebe.com's curator insight, July 23, 2013 4:56 AM

#socialmedia statistics

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How Social Search and Social Shopping Are Transforming Retail [Infographic]

How Social Search and Social Shopping Are Transforming Retail [Infographic] | Social Signals | Scoop.it

This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.

In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.

 

Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.

This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.

167 million people will shop online this year, spending an average of $1,800 per person, it reveals.

 

Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.

64% of smartphone owners shop online using their devices;

40% of Twitter users say they search for products on the microblogging tool; and

60% of Facebook users say they would discuss a product or service if they were offered a discount

 

It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.

 

Infographic by  Symphony Teleca

By Mindjumpers. http://bit.ly/SsmHLV

Source. http://bit.ly/Vk5g0y


Via maxOz, Stephen Dale, YK Chau, Martin (Marty) Smith, Berend de Jonge
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Pinterest Image Optimization [Infographic]

Pinterest Image Optimization [Infographic] | Social Signals | Scoop.it
By now it’s pretty clear that Pinterest can bring in big bucks for your business.

As a strong driver of referral traffic to retail sites, Pinterest proves to be a good investment for companies. The key is to make your Pinterest profile stand out, and your Pins are what you need to focus on.
Brought to you by Pinnable Business, today’s infographic is all about optimizing your Pins for success on Pinterest. Pinterest is for the most part a majorly image-based social site, so pinning great photos and content is crucial to your business’s success on the website. Check out the link for more information...

 


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Why Twitter's Follow Fridays [#FF] Aren't What They Use to Be

Why Twitter's Follow Fridays [#FF] Aren't What They Use to Be | Social Signals | Scoop.it

While most people look forward to Fridays, I dread them. Picture me walking through quicksand after a night of no A/C, which happened to me last night. So, a Thursday night in Phoenix, Arizona, with no air conditioning, and a Friday to wake up to, means I know I’m going to get pretty stabby in the morning.

 

It happened, of course. It’s #FollowFriday/#FF, a day on Twitter to recommend to your followers other people you think they’d like to follow.

 

Follow Friday is spam, unless it’s done the right way. To ensure you are practicing #FF correctly, follow these quick steps....


Via John Boitnott
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