Media outlets are billing the upcoming London Summer Olympic Games as "the first social media Olympics." That means athletes and coaches will be posting, tweeting, Facebooking and generally bringing fans closer to the action more than ever before.
Facebook added a new feature to its apps and mobile site called Find Friends Nearby. It’s was created as a hackathon project, but it’s now available to Facebook users to make searching and finding nearby friends simpler.
Women sway more men to their Facebook recommendations than they do members of their own gender, suggests a survey that may help advertisers hone their online pitches. Women are also less susceptible to influence.
Some categories do better than others at encouraging interaction on Facebook, according to a Socialbakers study. Telecom, airline and financial firms have a better response rate than the electronics, automotive and alcohol categories, for example.
Of the top 10,000 websites, 24.3% have official Facebook home page integration. If you include all other links to Facebook, almost half of these top home pages link to Facebook, with 7.3% using the official Like button, according to new research.
Facebook Inc., owner the world’s largest social network, says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.