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SOCIAL SHIFTERS
Social Media, Entrepreneurship and You - "The Human Genome Meets Digital DNA
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Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks | SOCIAL SHIFTERS | Scoop.it

The more discerning consumers are learning that tuning out is merely temporary relief for misdiagnosed symptoms and not a fix to their bigger problems.

 

Once they realize that streams are programmable, that social content and relationships require thoughtful curation, and more importantly, recognize when inbound streams no longer offer usefulness, they’ll find that the only cure rests in unLikes and unFollows.

 

Read more: http://www.briansolis.com/2012/02/brands-fac

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Operating a business in the age of the ‘brand experience’

Operating a business in the age of the ‘brand experience’ | SOCIAL SHIFTERS | Scoop.it

"Julius Talvik is co-founder and Chief Innovation Officer of Unison, a brand innovation company in Washington, DC, that develops physical and digital products for companies around the world ..."

 

The business world has been through a remarkable transition in the last three decades, a time that has seen traditional concepts of brand move away from the physical to the virtual world. The preeminent philosophy of these times came to be embodied in a software development term known as “user experience”—what a customer experiences in electronic formats.

 

The difference, it was believed, between a “good” user experience and “bad” one was the difference between a company’s success and its failure. Thus, user experience became the key to thriving in the digital revolution.

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This is the End of Business as Usual and the Beginning of a New Era of Relevance

This is the End of Business as Usual and the Beginning of a New Era of Relevance | SOCIAL SHIFTERS | Scoop.it
The Times They Are A-Changin’
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.
- Bob Dylan

I’m sure you are wondering why I chose lyrics to open this article. If you skimmed through them, stop here for a moment. Go back through the Dylan’s words and take your time. Carefully read, and feel, what it is he’s saying and savor the moment to connect the meaning of his words to the challenges you face today.

His message is as important and true today as it was when they were first written in 1964...

The tide is indeed once again turning.

This is your time. This is our time. But, these times are different and what comes next is difficult to grasp. How people communicate. How people learn and share. How people make decisions. Everything is different now. Think about this…you’re reading this article because it was sent to you via email. Yet more people spend their online time in social networks than they do in email. Duh. According to Nielsen, of the total time spent online 22.5% are connecting and communicating in social networks.

Read more:http://www.briansolis.com/2012/11/this-is-the-end-of-business-as-usual-and-the-beginning-of-a-new-era-of-relevance/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+briansolis+%28Brian+Solis%29
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What Your Brain Has to Do With Your Brand

What Your Brain Has to Do With Your Brand | SOCIAL SHIFTERS | Scoop.it
Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow.

Your brand is not your current job or title. It is not your skills and experiences, although of course these things matter. It is not, as many people suggest, one particular attribute with which you "differentiate yourself." It is not your reputation, which is fragile and depends on what others say about you.

Read more : http://bit.ly/MPnvav
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The Key To Content Marketing (And Business): Be Less Self-Centered

The Key To Content Marketing (And Business): Be Less Self-Centered | SOCIAL SHIFTERS | Scoop.it
In a world where “every brand is a publisher,” giving away audience-focused content is cheaper, more inspiring, and better for the world than interruptive marketing.


The companies that win friends and influence fans are the ones that give us content we want and unique experiences focused on us. For free. And those that do it well make a killing in business.


The secret to using free content as a business driver is to be the host of the conversation your audience cares about, not the subject of it. Great content transforms advertisers from interruption to destination.


Read more: The Key To Content Marketing (And Business): Be Less Self-Centered | Co.Create: Creativity \ Culture \ Commerce http://bit.ly/Jyi0Gv

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Learn From Unconventional Entrepreneurs: Help Others And Do What You Love

Learn From Unconventional Entrepreneurs: Help Others And Do What You Love | SOCIAL SHIFTERS | Scoop.it
Some of us enjoy taking our cues from a boss in an office. Others like Chris Guillebeau, author of The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, published on May 8th, favor a different approach.


"The challenge for some people learning to be entrepreneurs, whether they want to use that word or not, is how to turn their skills into something that’s valuable."


Read more: Learn From Unconventional Entrepreneurs: Help Others And Do What You Love | Co.Exist: World changing ideas and innovation http://bit.ly/J16Wpe

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The 6 Pillars of Social Commerce: Understanding the psychology of engagement

The 6 Pillars of Social Commerce: Understanding the psychology of engagement | SOCIAL SHIFTERS | Scoop.it

The control you think you lose by opening up to online engagement actually gives you a sense of control.


While we are measured by our actions and words. We are also measured by our inaction and silence. Once you understand what people say and don’t say, how they connect, what they share, how they discover and make decisions, and who influences them and who they influence, a blueprint for engagement emerges.


People will always talk with or without you. The questions you have to answer are, “what do you want them to say and what do you want them to do?”


Read more:http://www.briansolis.com/2012/04/the-6-pillar

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10 Important Trends to Survive Digital Darwinism

10 Important Trends to Survive Digital Darwinism | SOCIAL SHIFTERS | Scoop.it

Digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt. And, it threatens rigid and traditional practices everywhere.


It’s no longer just survival of the fittest, but also survival of the fitting. Businesses must earn relevance and to do so requires much more than adoption of the latest technologies or launching endeavors in the latest social or app flavor of the month.


Read more: http://www.briansolis.com/2012/03/10-tenets-to-survive-digital-darwinism/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+briansolis+(Brian+Solis)

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Ten Mindful Ways to Use Social Media

Ten Mindful Ways to Use Social Media | SOCIAL SHIFTERS | Scoop.it

In a time when connections can seem like commodities and online interactions can become casually inauthentic, mindfulness is not just a matter of fostering increased awareness.


It’s about relating meaningfully to other people and ourselves. With this goal in mind, I’ve compiled a list of 10 tips for using social media mindfully.


Read more: Ten Mindful Ways to Use Social Media | Tricycle http://bit.ly/ykr6yF

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At Waldorf School in Silicon Valley, Technology Can Wait

At Waldorf School in Silicon Valley, Technology Can Wait | SOCIAL SHIFTERS | Scoop.it
The Waldorf School’s computer-free environment has become a draw for parents at high-tech companies like Google.


This is the Waldorf School of the Peninsula, one of around 160 Waldorf schools in the country that subscribe to a teaching philosophy focused on physical activity and learning through creative, hands-on tasks.


Those who endorse this approach say computers inhibit creative thinking, movement, human interaction and attention spans.


Read more: At Waldorf School in Silicon Valley, Technology Can Wait - NYTimes.com http://nyti.ms/xDzUMW

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Social Media Optimization: SMO is the New SEO – Part 1

Social Media Optimization: SMO is the New SEO – Part 1 | SOCIAL SHIFTERS | Scoop.it

As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets.


Whether you’re in the business of creating, marketing, selling, or distributing media, the social Web is an incredible medium that can create a brand, establish visibility, and build demand, all without active promotion.


It’s about letting your expertise or work market itself through the practice of a socialized form of inbound marketing that helps make content discoverable when people search.


Read more: Social Media Optimization: SMO is the New SEO – Part 1 - Brian Solis http://bit.ly/zgqqv1

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Guy Kawasaki's Social Media Secret

Guy Kawasaki's Social Media Secret | SOCIAL SHIFTERS | Scoop.it
The founder of Alltop.com explains his social media strategy (and tells uis why Google+ may overtake Facebook).


This all plays into search engine optimization, of course. What's your biggest SEO tip?


My recommendation for SEO is very simple. It’s Write Good Stuff.


In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job.


Read more: Guy Kawasaki: Don’t Plan Your Social Media; Just Do It | Inc.com http://bit.ly/xnCXRK

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Vu Déjà: Tricking Yourself Into Looking At Problems With A Fresh Perspective

Vu Déjà: Tricking Yourself Into Looking At Problems With A Fresh Perspective | SOCIAL SHIFTERS | Scoop.it
We’ve all experienced déjà vu, looking at an unfamiliar situation and feeling like we’ve seen it before.


The way you solved a customer issue or launched a product in the past may have worked great, but the world isn’t standing still.


Quite the opposite--every night when we go to bed and wake up the next day, things have changed.


Those who get stuck in the past and lean on the golden ways of a time gone by are playing Russian roulette with their future.


Read more: Vu Déjà: Tricking Yourself Into Looking At Problems With A Fresh Perspective | Fast Company http://bit.ly/ysrjCg

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6 Ways to Find Your Inner Visionary in 2014

6 Ways to Find Your Inner Visionary in 2014 | SOCIAL SHIFTERS | Scoop.it
Has innovation taken a back seat to daily tasks and short-term goals? Here's how to get your creativity back.

 

Do you feel like you've lost yourself in your business? What happened to that creative, freedom-loving person who launched that business with such a great vision in mind? She's still in there somewhere, I promise.  And this may be a good time to find her. As we bring 2013 to an end, why not do a bit more than a year-end review? Don't simply evaluate your progress, goals, and strategies for the New Year--this is a good time to commit to cultivating your creative genius as well.

 

When entrepreneurs become too mired in the muck of their business a disconnect occurs between the creative, innovative self and your daily purpose....

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Experts: Don't Give Up On The New Year Resolution

Experts: Don't Give Up On The New Year Resolution | SOCIAL SHIFTERS | Scoop.it
Numerous studies show that people with clear and specific goals, written down and shared with others, consistently outperform those who claim to know what they need to do and who thus shun annual goal-setting.

 

“A number of people I talk to proudly announce that they no longer set new year’s resolutions,” workplace psychologist Bill Dyment tells me. “Bad idea.”

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10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What You Can Do About It

10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What You Can Do About It | SOCIAL SHIFTERS | Scoop.it
If you’re frustrated with the results you’re getting from your social media marketing efforts, you are not alone. Following are some of the top reasons your strategy isn’t working, and how you can turn that around to achieve better results.

1. Lack of Clear Goals: If you’re sharing content on social media networks without a clearly defined end goal, then your efforts are likely being wasted. With social media—or any marketing that you do for your business—you need to choose an intended outcome. Do you want to increase website traffic? Encourage people to sign up for your mailing list? Get exposure for your book? Improve brand recognition? Your goals become the target that you aim for. Without a goal, you might as well shoot arrows up into the sky and hope they land somewhere near the target.

Read more : http://onforb.es/PJKZeZ
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The Truth About Marketing (Online or Off) That No One Wants to Admit

The Truth About Marketing (Online or Off) That No One Wants to Admit | SOCIAL SHIFTERS | Scoop.it

"You did all the right things ... and it didn't work. The sales didn't come, the campaign failed. So where did things go wrong?"


There’s a sad story that about failed marketing campaigns that maybe you’re familiar with. Perhaps this has happened to you (I know it’s happened to me on more occasions than I care to admit).


You followed the rules and listened to the experts. Why aren’t things working?


Therein lies your problem …


Written by Jonathan Mead

Read more: The Truth About Marketing (Online or Off) That No One Wants to Admit | Copyblogger http://bit.ly/MPB3i8

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Creativity for Entrepreneurs: 4 Tips

Creativity for Entrepreneurs: 4 Tips | SOCIAL SHIFTERS | Scoop.it
We spoke to Jonah Lehrer, author of the bestselling Imagine: How Creativity Works, to learn how entrepreneurs can be more innovative.


For some entrepreneurs, a great “aha” moment is the spark that leads to the formation of their company. But just one ‘aha’ isn’t going to do it.


So how do you get more everyday creativity into your company – and enhance the odds that when you need a breakthrough, you’ll get one?


Read more: Creativity for Entrepreneurs: 4 Tips | Inc.com http://bit.ly/JNxyJn

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Disruptive Technology and How to Compete for the Future

Disruptive Technology and How to Compete for the Future | SOCIAL SHIFTERS | Scoop.it

Disruptive technology is the bearer of tremendous opportunity and equally a harbinger of obsolescence.


Technology’s impact on society and business is substantial, if not underestimated. As technology continues to become part of everyday life, it becomes disruptive in how people communicate, work, and connect.


The evolution of society and technology happens with or without adaptation or understanding.


Read more: http://www.briansolis.com/2012/04/disruptive

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Power of the Quiet Entrepreneur

Power of the Quiet Entrepreneur | SOCIAL SHIFTERS | Scoop.it
Why you don't have to be loud to be a great leader.


People will appreciate that your solutions are always thought out well. Your calm demeanor and ability to listen will serve you well if you can harness it. You don't have to change who you are in order to be a successful entrepreneur...no matter what your report cards used to say.


Read more: Power of the Quiet Entrepreneur | Inc.com http://bit.ly/HGM9br

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Social media is about social science not technology

Social media is about social science not technology | SOCIAL SHIFTERS | Scoop.it
See, sociology is just one part of the equation.
Social science is the study of society and human behaviors. As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, et a.
After all, everything comes down to people.

Unfortunately in new media, we tend to put technology ahead of people.

Read more: Social media is about social science not technology - Brian Solis http://bit.ly/GEI59c
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The Keys For Keeping Your Brand Relevant In The Post-Occupy Era

The Keys For Keeping Your Brand Relevant In The Post-Occupy Era | SOCIAL SHIFTERS | Scoop.it
For many Americans, the world seems like a markedly different place than it was in 2008. They have experienced a global recession, sweeping changes in technology, and four seasons of Jersey Shore.


GIVE THEM ACCESS


Americans now value access over assets. They care about getting to their destination, not owning a car. Watching movies, not collecting DVDs. Looking great, not seeing clothes hanging in the closet.


As material wealth loses its cachet, consumers will demand products that are less of a mantelpiece and more a portal to the right experience.


Read more: The Keys For Keeping Your Brand Relevant In The Post-Occupy Era | Co.Design: business + innovation + design http://bit.ly/zLwAbc

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The Importance of Brand in an Era of Digital Darwinism

The Importance of Brand in an Era of Digital Darwinism | SOCIAL SHIFTERS | Scoop.it

Part of an unpublished appendix for The End of Business as Usual…


Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song?


These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today.


Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.


Read more: http://www.briansolis.com/2012/03/the-impo

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User Experience The Don Draper Way

User Experience The Don Draper Way | SOCIAL SHIFTERS | Scoop.it

This is part 2 in an ongoing series. In the development of customer-facing products, apps, displays, and destinations, businesses often miss what are among the most critical elements for true customer engagement: evoking a desired experience and sentiment.


Leadership must reimagine the future of customer relationships and not only vocalize it, but express it as a working charter.


It requires nothing short of a culture shift to truly appreciate the customer for not only what they can do but also in how they feel.


Read more: User Experience The Don Draper Way | Fast Company http://bit.ly/AzZIqF

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7 secrets of a master digital storyteller

7 secrets of a master digital storyteller | SOCIAL SHIFTERS | Scoop.it
Savvy and successful companies are telling their own stories in an engaging way. Are you?


A master digital storyteller:


1. Understands the need for all humans to connect and bond.

2. Knows the importance of putting a face on a story (the human factor).

3. Shares many aspects of the brand, culture, employees, C-suite, investors, customers, and community...


Read more: 7 secrets of a master digital storyteller | Articles http://bit.ly/yA8ua

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Habits Are The New Viral: Why Startups Must Be Behavior Experts

Habits Are The New Viral: Why Startups Must Be Behavior Experts | SOCIAL SHIFTERS | Scoop.it

Face it; you’re hooked. It’s your uncontrollable urge to check for email notifications on your phone. It’s your compulsion to visit Facebook or Twitter for just a few minutes, but somehow find yourself still scrolling after an hou


Today, at the dawn of the Curated Web, companies must build habit creation into their products and business models.


Here’s the gist:
- In the age of infinite online distractions, successful web businesses must generate new user habits to stay relevant.
- The strength of a web company’s user habits will increasingly equate to its economic value.
- Forming strong user habits is more important than viral growth.
- The Curated Web will run on habits.


Read more: Habits Are The New Viral: Why Startups Must Be Behavior Experts | TechCrunch http://tcrn.ch/xYzYz0

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