Social Sharing of Purchases
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Using Social Signals to Boost SEO Ranking

Free Webinar with Americaneagle.com and ShopSocially | Wednesday July 16th 2014 , 11.00AM PST

Just as Paris is incomplete without high fashion, SEO is incomplete without social in the current digital ecosystem. Today, social is a leading medium for discovering content online and has transformed the relevance of algorithms in search engines. Social signals like Facebook Likes, Shares and Tweets are sending lots of SEO love to search engines, in turn significantly impacting the SEO rank of websites. In fact, 7 out of the top 8 factors impacting SEO Rank today are social, as per a recent study by Searchmetrics.

To help retailers unlock the latent power of social for driving SEO, Americaneagle.com and ShopSocially are presenting a joint webinar to highlight:

• Useful practices and insights on how social signals on your website can increase the SEO rank
• Utilization of hashtags for Twitter, Facebook, Instagram
• Leveraging user generated content for SEO benefit
• Strategies to boost SEO rank of your website
• Measuring and explaining the benefits of these strategies
• Live examples and relevant case studies

Samir Palnitkar, President at ShopSocially will co-present the webinar with Tim Ahlenius, Senior Digital Strategist at Americaneagle.com.
ShopSocially's insight:

Follow the  link to register for this free webinar. https://www4.gotomeeting.com/register/837792159

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Business Manager

Business Manager | Social Sharing of Purchases | Scoop.it
ShopSocially's insight:

#GreekGear gains sales boost of 15.2% by gaining deep insights into #SocialSharing Psyche of their customers. http://ow.ly/y16ie #social

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Retailers, it’s time to rekindle your romance with Facebook!

Retailers, it’s time to rekindle your romance with Facebook! | Social Sharing of Purchases | Scoop.it
How to turn Retailer-Facebook love story from 'Its Complicated" to "Engaged"? Facebook Fan acquisition app, Get-a-Fan plays the cupid.
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ShopSocially - Firearms manufacturer Beretta, gets 15%... | Facebook

Firearms manufacturer Beretta, gets 15% revenue hike. Download free case-study. #SocialCommerce #Beretta http://ow.ly/whfyT

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ShopSocially - Social proof is making its way as the key... | Facebook

Social proof is making its way as the key to social commerce success. 6 ways to get it right.
http://ow.ly/vKB8l #socialproof #socialcommerce
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The Social Commerce Weekly - April 9, 2014 - Social Commerce blog from ShopSocially

The Social Commerce Weekly - April 9, 2014 - Social Commerce blog from ShopSocially | Social Sharing of Purchases | Scoop.it
The Social Commerce Weekly brings a compilation of articles, news and blogs on Social commerce and Social media news from across industry platforms.
ShopSocially's insight:

Stanford geeks predict the sharing pattern of photos on Facebook through “Cascades”. But understanding the “type” of your audience still remains the key. 

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Social Proof Is the New Currency | Social Media Today

Social Proof Is the New Currency | Social Media Today | Social Sharing of Purchases | Scoop.it

Businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class - rich in fans and followers, not number of zeroes in your bank account.

 

...You see, people care about what others think. When we buy stuff, we want to know what others think about it first. A 2012 Nielsen survey indicated that 92% of people globally trust word-of-mouth recommendations from friends and family.

 

Happily for customers, the power of the Internet allows customers to access a vast wealth of information that is literally right at their fingertips. 85% of consumers say that they refer to online reviews before making a purchase at a local business, and 67% of shoppers read 6 online reviews or less before feeling that they can trust the business....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 17, 2013 1:11 AM

Social proof is fast becoming a valuable currency in the social marketing world.

Sydney Cardozo's curator insight, December 5, 2013 9:19 PM
Social Media allows the spread of information to consumers. They are able to read several reviews before the purchase of a product. To avoid brutally honest and negative reviews of their products, producers are forced to create the best possible products. They don't want consumers to be trashing their products/saying they lied about them/etc. on the internet where everyone in the world can see. There is greater transparency in the market.
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5 Reasons So Many Websites Haven’t Made Their Mark on Social Commerce

5 Reasons So Many Websites Haven’t Made Their Mark on Social Commerce | Social Sharing of Purchases | Scoop.it
There are thousands of start-ups labeled under the tag social commerce. Add to the mix big social networks like Facebook and Twitter that are still trying to become major players in social commerce.

Via Thomas Faltin
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Product reviews on Facebook more trusted, influential than on other social media - BizReport

Product reviews on Facebook more trusted, influential than on other social media BizReport New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other...
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Amplify Your Brand with the Power of Social Influencers

Amplify Your Brand with the Power of Social Influencers | Social Sharing of Purchases | Scoop.it
Social shoppers are the social influencers who speak for your brand and promote it among their peers in their social circles.
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ShopSocially - Timeline Photos | Facebook

ShopSocially - Timeline Photos | Facebook | Social Sharing of Purchases | Scoop.it
Retailers, It’s Time To Rekindle Your Romance with Facebook! #facebookreach #socialcommerce http://ow.ly/xE4M3
ShopSocially's insight:

Retailers' frustration towards Facebook's decreasing organic reach has compelled marketers to innovate new ways to use Facebook's new algorithm. Here's how one such retailer, Fabness, benefited using Social Commerce methods to get more than 15k  genuine Facebook Fans

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ShopSocially - How to boost Social Conversions without a... | Facebook

How to boost Social Conversions without a large social cast? Join @ShopSocially #SSatIRCE #SocialCommerceAtIRCE http://ow.ly/xqmoo
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Embed Social Login Today and Boost Social ROI!

Embed Social Login Today and Boost Social ROI! | Social Sharing of Purchases | Scoop.it
Reasons for retailers to embed Social Login today and boost social ROI.
ShopSocially's insight:

Study reveals 80% of US social network users prefer to connect with brands through Facebook. This colossal number truly determines Social Login is absolutely necessary for keeping the customers engaged during the on-going social experience. This step can significantly reduce the dropouts and enrich the entire engagement with users never having to turn away from their ongoing social experience.

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4 Ways to Incorporate Social Proof on Ecommerce Sites

4 Ways to Incorporate Social Proof on Ecommerce Sites | Social Sharing of Purchases | Scoop.it
Social proof refers to the way in which familiar social interactions influence a consumer's view of a particular product or service. Social Proof is the currency of a successful sale. Have a look at how Social Proof can be incorporated onto your website.
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Spread Some Love This Holiday Season: Post-Purchase Social Sharing Strategies - ShopSocially Blog

Spread Some Love This Holiday Season: Post-Purchase Social Sharing Strategies - ShopSocially Blog | Social Sharing of Purchases | Scoop.it
Social sharing of purchases can create valuable social reviews. These act as social proof and increase engagement and drive sales.
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I’m getting bad reviews on social media. What can I do?

I’m getting bad reviews on social media. What can I do? | Social Sharing of Purchases | Scoop.it

Dr. John has a very busy medical and cosmetic practice. The growth of his practice, and its success, is a testament to the quality of services he provides. Recently, while surfing the Web, Dr. John notes that a recent patient said, “Dr. John was arrogant, insensitive and ran late. The diagnosis he gave me was wrong. And for that, I had to dish out $50 co-pay. Stay away — forever.” Dr. John is incensed. What can he do?

The reality is that most dermatologists go into medicine to help patients. Some dermatologists do provide better care than others. But most are conscientious and wake up every day intending to do the best possible job for their patients. The average experienced dermatologist sees thousands of patients every year. It is impossible to make 100 percent of our patients happy. It is inevitable you will, at some point, receive a bad review. It could be for any number of reasons. What can you do? Do you have legal recourse?

 

The reality is that if you have an isolated bad review amidst a sea of positive reviews, that is very different than scores of awful reviews. The public generally understands no physician can make everyone happy. But, the public also expects you will make most patients happy. So the first piece of advice is do not sweat an isolated negative review. But can Dr. John fix a negative review?

 

Unfortunately, most reviews are anonymous, and/or are written under a pseudonym, and/or the review may not give specific information that would allow the aggrieved dermatologist to determine who wrote it. If Dr. John can figure out the author of the review, he should consider reaching out to the patient. If he can fix the patient’s problem, he should do so. Sometimes, it’s an escalating misunderstanding over a $20 bill. Other times, it’s the perception that the physician was rude, does not listen or does not care. These are solvable issues.

Merely calling the patient and apologizing for any misunderstanding may be enough. Most doctors do not call patients about such matters — when YOU do so, it sets you apart from others. It’s what top performers in every other industry do. Healthcare should not be an exception.

 

Take action

More commonly the physician is not sure who the patient is. The complaint is general. If it’s a systemic complaint about your office, and you can fix it — do so. Then, tell the world you heard the message and took action. If it’s an isolated complaint, consider responding online. You will need to pay attention to HIPAA issues in doing so. Even though the patient may not have posted a name, the post may contain enough details in the post to identify the patient. Be careful with how you respond. In the end, consider responding online to the post if you can do so in a HIPAA-compliant form.

 

The more global problem is that every review site has is its own “ecosystem.” They have their own guiding philosophies and rules. Most have Terms of Use. If you believe the review was unfair and violated the terms of use, diplomatically write the site and ask if it will take a look at the post in the context of its Terms of Use. They may agree with you and remove the post. Remember, each site is run by human beings who are more likely to respond to “please” and “thank you” than to threats. Couch your note as a request and not a demand.  Review sites may remove an unfair post if it violates its Terms of Use.

 

Finally, a high-performing practice can be distinguished online by proactively asking patients for feedback. If you have a great patient safety record, positive clinical outcomes, and great “customer service”, your online reputation should mirror your actual reputation. But, you have to be diligent in asking your patients for online feedback. When the inevitable negative review does surface, it will be placed in context of the multitude of positives. Although some social media sites, such as Yelp, on the surface seem to highlight negative reviews and discard positive reviews, this is not true for most social media review sites.

 

Be proactive

Asking your patients proactively for online feedback allows high-performing practices to be fairly represented online. This drives new patient volume and new patient revenue. If a dermatologist has an office, he/she will receive some bad — and even rotten — reviews.

The best way to prepare for that day is for physicians to ask their patients for online feedback each and every day. That way the physician will be defined by hundreds of happy patients instead of two noisy patients with a megaphone. With this, the public will have a representative picture of your practice.

 

Lastly, Dr. John may wish to sue the website and/or the patient. This attempt is not likely to be successful. The First Amendment right to freedom of speech protects almost all except the most egregious of online complaints. In the end, try to keep most of your patients happy!

 

- See more at: http://dermatologytimes.modernmedicine.com/dermatology-times/news/i-m-getting-bad-reviews-social-media-what-can-i-do#sthash.GYpOGjmG.dpuf


Via Plus91
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How Social Proof Killed the Sales Funnel (and Reinvented It)

How Social Proof Killed the Sales Funnel (and Reinvented It) | Social Sharing of Purchases | Scoop.it

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos.

 

Social proof is the new currency of credibility today. Because buyers now rule the marketplace, their words carry an incredible amount of weight, which can bode well or not-so-well for the companies at which these words are aimed. I have previously discussed at length about the importance of social prooftoday.


Via Brian Yanish - MarketingHits.com
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Rescooped by ShopSocially from Digital-News on Scoop.it today
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This Week In Social Media Failures: Trolls, Reviews And Celebs

This Week In Social Media Failures: Trolls, Reviews And Celebs | Social Sharing of Purchases | Scoop.it
This week saw three ways to fail at social media. From companies treating customers badly to duelling with a celeb with millions of followers. In fact, these alone provide great lessons on what not to do when it comes to social media.

Via Thomas Faltin
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