If you head over to Google+ today, you’ll see that things look a little different. Since we last posted, we’ve spent a lot of time listening to what people using Google+ had to say. There were two features they kept coming back to: Communities, which now average 1.2 million new joins per day, and Collections, which launched just five months ago and is growing even faster. Whether it’s the Nonfiction Addiction Community, where people can be found discussing the best in Crime or Travel storytelling, or the Watch Project Collection, where more than 40,000 people are following an antique watch hobbyist, these are the places on Google+ where people around the world are spending their time discovering and sharing things they love.
Airbnb is set to launch variable pricing for its rentals, taking a page from the playbook of the traditional hotel industry amid a broader push to recruit more hosts around the world as demand for accommodation outstrips supply.
its new "Smart Pricing" lets hosts set price ranges and triggers so that rates will automatically adjust to competitive demands. Smart Pricing lets hosts can offer "a price that is most likely to attract bookings, day by day.”
It’s fair to say that Expedia is considering Airbnb when it makes an acquisition like HomeAway, but it’s much really more about Expedia having a hand in every part of the travel experience than playing defense on the sharing economy. HomeAway is a much more mature company than Airbnb and it’s also public, so Expedia and the market understand its financials rather than guess about what’s really happening at a unicorn. It’s also about Expedia playing the long game as travel brands seek direct relationships with consumers and try to cut out middlemen like the OTAs. And it’s also about Expedia snatching up a big brand before Priceline or TripAdvisor can do it themselves.
It may have start with Coke - not sonic branding per say but it was a landmark event that put music into the branding. We have come a long way from the hilltop in 1971 and this new book "The Brand and the Band" is timely as artist and the music industry explore new ways to use their skills and expertise to help business create engaging and authentic brands.
A lot has been written about the importance of audience metrics in newsrooms recently, and the predicted impact of assigning goals every month to individual journalists, something we’re about to start doing in one of the newsrooms I work with in...
The new ebook THE BRAND AND THE BAND is an insightful and lively guide to the new wave of sonic branding. Just Launched @ amazon.thebrandandtheband.com .The ...
Ian R. Clayton's insight:
The latest ebook on sonic branding examples, solutions, success and failures now on amazon Kindle - Read it with the kindle reader. Its well researched (university UWE) and full of practical case studies, insights and fun stories of brands and bands in the sonic branding biz..
A new report by VisitBritain credits Facebook with increasing its tourism. Focused primarily on inbound visitors from the United States, Germany, India, and South Korea, “The Role of Social Media in the Context of Holidays” found that 70% of respondent said content posted by their friends made them want to visit a destination, and 89% had themselves posted on social media at some point during their vacation.
Going to do a campaign soon to test this out. We have always found good response from Facebook post boosts and ads but conversion has been a big disappointment. Things change and maybe FB ads abd re-targeting are ripe!
t is nearly three years since TripAdvisor started its shift away from being solely a review site (with lots of display and link advertising). When the site introduced its first, tentative steps into metasearch, in January 2013 there were many that could see what the move would do to the wider intermediary landscape. And, of course, many who doubted its impact.
Looks like the old advertising model is just dying all around, even Google want to move to transaction and will. Advertising is the old way of doing business, nut it does not work as it used to. Paying a % of sales you actually make is measurable, and a guaranteed to get returns.
With Apple’s release of iOS 9, which supports ad-blocking apps such as Purify and Crystal, travel media sites (and others) dependent on display and video ads for revenue could face new challenges.
In June 2015, some 16 percent of Firefox users on Android had already taken advantage of the ability to tweak their browser settings to configure ad blockers, according to PageFair, a Dublin-based company that offers solutions for publishers.
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