Social SEO for Travel & Tourism
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Consumers Prefer the Mobile Web Over News Apps - 10,000 Words

Consumers Prefer the Mobile Web Over News Apps - 10,000 Words | Social SEO for Travel & Tourism | Scoop.it

Consumers Prefer the Mobile Web Over News Apps


Via Andy Bull
Ian R. Clayton's insight:

see our review of this as it related to Marketing Hotels and Tourism  at http://www.marketinghotelsandtourism.com/news-consumers-prefer-mobile-web-oveer-apps/

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Social SEO for Travel & Tourism
How changes in searcj and in digital marketing are reshaping Travel marketing
Curated by Ian R. Clayton
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Rescooped by Ian R. Clayton from eTourism Trends and News
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Booking.com’s problem: too synonymous with hotels

The company is heavily working to raise awareness of its services offering more holistic experiences and unique accommodation as opposed to just hotel aggregation.
Booking.com’s head of communication Leslie Cafferty speaks about the company's aspirations in an increasingly competitive market, the challenge of balancing global and local strategies, and the importance of collaborative culture for the brand in achieving its goals.

Via Roland Schegg
Ian R. Clayton's insight:
The traditional booking model is broken.. it needs to be personalized - see how that happening with Personaholidays http://start.personaholidays.com

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Basics of Inbound Marketing for Travel Brands

Basics of Inbound Marketing for Travel Brands | Social SEO for Travel & Tourism | Scoop.it
Consumers are relying more and more on websites like TripAdvisor for their travel decisions. Here's how travel brands can use inbound marketing tactics best.
Ian R. Clayton's insight:
Get MyBook  & Bonuses - Hotel Website Strategies - http://MarketingHotelsTourismOnline.com
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Rescooped by Ian R. Clayton from holidayhotelreviews
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See Blog - a Top Thing to do with Kids On Holiday in Barbados

See Blog -  a Top Thing to do with Kids On Holiday in Barbados | Social SEO for Travel & Tourism | Scoop.it
The animal flower cave in the Northern most tip of Barbados is a fascinating area. Its where the Atlantic and the Caribbean Sea collide as they swirl around this tiny Caribbean Island - Set apart and to  the east of the leeward islands in the lesser Antillies. Its place is distinctive and so its it…

Via holidayhotelreviews
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Rescooped by Ian R. Clayton from PersonaHolidays
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10 Fun Barbados Activites for Families with Kids

10 Fun Barbados Activites for Families with Kids | Social SEO for Travel & Tourism | Scoop.it
Watch the delight on your child's face as he/she becomes immersed in Barbados culture and enjoys many exciting and educational activities!

Via PersonaHolidays
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Travel Organisations Get Nuclear Fast Search Technology

A new PersonaHolidays Website showcases its Nuclear Fast Hotel Search innovation that is driving the fastest personality matchmaker for tourism.

Via PersonaHolidays
Ian R. Clayton's insight:
Using biochemistry and nuclear science algorithms - personaholidays is the fastest personality matching system in tourism
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Rescooped by Ian R. Clayton from brandjournalism
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How to Customize Your Facebook News Feed to Maximize Your Productivity

How to Customize Your Facebook News Feed to Maximize Your Productivity | Social SEO for Travel & Tourism | Scoop.it
As social media marketers, you likely spend a lot of your time on Facebook. Here’s how to customize your News Feed to greatly improve your productivity.
Via Andy Bull
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Rescooped by Ian R. Clayton from eTourism Trends and News
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AccorHotels lets travellers search for a property by mood

AccorHotels lets travellers search for a property by mood | Social SEO for Travel & Tourism | Scoop.it
AccorHotels is working with a startup called Travelsify to enable guests to search according to their mood.
Travelsify analyses reviews to find the attributes that travellers are looking for when booking an hotel.
The ‘MoodMatch’ search, which is being launched this week, will allow guests in France and the UK to search about 1,000 Accor branded properties as well as independent hotels on its platform.

Via Roland Schegg
Ian R. Clayton's insight:
Its a solid vote of confidence for a technology that was pioneered by realholidays in 1999. See our summary of how it stacks up at http://marketinghotelsandtourism.com/accorhotels-travellers-search-hotels-by-mood/
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Rescooped by Ian R. Clayton from eTourism Trends and News
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Kayak expands to new platforms as A.I. assistants proliferate

As Kayak attempts to build a better virtual travel agent, the tech firm is expanding beyond its core website and mobile app, and establishing a presence on additional types of technology platforms.

Via Roland Schegg
Ian R. Clayton's insight:
Personalisation has taken on a new meaning with the development of new technology and the proliferation of new platforms. In this case kayak is aiming to be everywherenow, to borrow the phrase that Mike Keonigs coined. But personalisation is also becoming more to do with personality as in personaholidays with its fascinatingtravelers.com character based hotel matching. It is a brand new world with personality branding taking center stage!
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Rescooped by Ian R. Clayton from Multimedia Journalism
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This video editing app is a good way to use that time you waste on your phone

This video editing app is a good way to use that time you waste on your phone | Social SEO for Travel & Tourism | Scoop.it
During the past few weeks, I’ve talked with my colleague Ren LaForme about two video tools: one for making videos interactive and one for shooting with your phone. We’re going to stay w…
Via Andy Bull
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Rescooped by Ian R. Clayton from eTourism Trends and News
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Expedia on how to transform guest reviews into actionable insights

Expedia launched Guest Review Insights, a new sentiment analysis tool to help hotels manage and improve their online reputation, and as a result, attract more travelers while maximizing guest experiences on property.

Via Roland Schegg
Ian R. Clayton's insight:
put reviews on steroids with actionalble animated videos  http://holidayhotelreviews.biz
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The Unintended Consequences of Algorithms - MediaShift

The Unintended Consequences of Algorithms - MediaShift | Social SEO for Travel & Tourism | Scoop.it
Algorithms are valuable in society: they allow us to access our money through ATMs, they control traffic lights, and they can even help determine how best to prioritize environmental remediation projects.
Via Andy Bull
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Rescooped by Ian R. Clayton from eTourism Trends and News
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How Hotels Can Adapt To A Dramatic 88% Drop In The Number Of Sites A Traveler Visits Before Booking - FuelTravel.com

As shocking as it sounds, the latest research by Fuel Travel and Flip.to shows that, on average, leisure travelers are only visiting 4.4 unique sites before booking. This is a massive decline from the past where research suggested upwards of 38 sites (based on a 2015 Expedia Media Solutions study).

Via Roland Schegg
Ian R. Clayton's insight:
Share your insight
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Rescooped by Ian R. Clayton from eTourism Trends and News
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TripAdvisor Expands Subscription Business Into Restaurants

TripAdvisor Expands Subscription Business Into Restaurants | Social SEO for Travel & Tourism | Scoop.it
While investors and observers are rightfully focused on how TripAdvisor’s transition to a hotel booking site will work out, the company has some meaningful hedges in the form of vacation rentals, tours and activities, and restaurants. Collecting monthly and annual fees is a very material part of the overall business and will likely become even more so.

Via Roland Schegg
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How BlockChain Can Radically Change Travel & Help Hotels - MARKHAT.COM

How BlockChain Can Radically Change Travel & Help Hotels - MARKHAT.COM | Social SEO for Travel & Tourism | Scoop.it
How BlockChain Can Radically Change Travel. It is not just a new payment system it can fundamentally change distribution & help hotels compete
Ian R. Clayton's insight:
Bitcoin and Blockchain is the future of payment, for sure, but think about it a bit and you will soon see that it may well be the news form of distribution. This article explains why

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Rescooped by Ian R. Clayton from PersonaHolidays
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Caribbean Culture and Heritage Vacations Featuring the Magical Chalky Mount Potter

Caribbean Culture and Heritage Vacations Featuring the Magical Chalky Mount Potter | Social SEO for Travel & Tourism | Scoop.it
Discover the authentic culture of Barbados as you meet a local chalky mount potter and discover the best cultural accommodations and activities.

Via PersonaHolidays
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Rescooped by Ian R. Clayton from PersonaHolidays
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Travel Organisations Get Nuclear Fast Search Technology

A new page about PersonaHolidays Nuclear Fast Holiday Search innovation showcases the details of whats driving the fastest vacation personality matchmaker search for tourism.

Via PersonaHolidays
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Ian R. Clayton's curator insight, July 8, 4:11 PM
Using biochemistry and nuclear science algorithms - personaholidays is the fastest personality matching system in tourism
Rescooped by Ian R. Clayton from eTourism Trends and News
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Is it time for Google to let all in travel ride the carousel?

Google has the data and the technological know–how to become the Amazon of travel, and actively promote Google Hotel Finder. But with the European Commission’s recent ruling that now looks unlikely, as it seems likely that Google is in the losing seat.

Via Roland Schegg
Ian R. Clayton's insight:
Big G needs to let go and open up. It is the worlds largest search engine but if it is searching its own products it is sham!. Got to go back to its routs and offer search to all. Not to itself first!
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Financial Content: Travel Weekly

Financial Content: Travel Weekly | Social SEO for Travel & Tourism | Scoop.it

Is your Hotel Website Closing Bookings - This book will show you how to make your website engage and convert more bookings

Ian R. Clayton's insight:
Great to be featured on Travel Weekly - The book is a # 1 bestseller on Amazon kindle and is now available in Printed Paperback see http://marketinghotelstourismonline.com

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Rescooped by Ian R. Clayton from Multimedia Journalism
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Six strategic lessons for publishers moving “beyond the article”

Six strategic lessons for publishers moving “beyond the article” | Social SEO for Travel & Tourism | Scoop.it
Anderson’s report features smaller digital-born start-ups like 140journos in Turkey, alongside global giants such as the New York Times and the Guardian, highlighting how “limited resource is no hindrance to innovation.”
Via Andy Bull
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Rescooped by Ian R. Clayton from eTourism Trends and News
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Finally a faster way to find better hotel rooms: Search by image

Yellowroom.ai uses artificial intelligence algorithms developed with the University of Amsterdam to find the perfect matching hotel room, faster and easier.

Via Roland Schegg
Ian R. Clayton's insight:
Its not news - check out visualbookingstechnology and personaholidays.com to see it in action
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Rescooped by Ian R. Clayton from Multimedia Journalism
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Is Travel Writing Dead? | Robert Macfarlane | Granta Magazine

Is Travel Writing Dead? | Robert Macfarlane | Granta Magazine | Social SEO for Travel & Tourism | Scoop.it
‘The best writers rose to the challenge by seeking not originality of destination, but originality of form.’
Via Andy Bull
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Rescooped by Ian R. Clayton from Multimedia Journalism
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Demystifying the Media: Hackers, Data and Code in the Age of Trump - MediaShift

Demystifying the Media: Hackers, Data and Code in the Age of Trump - MediaShift | Social SEO for Travel & Tourism | Scoop.it
Each term, the University of Oregon invites guest speakers in the academic and professional media industry to participate in the “Demystifying Media” program. The lectures aim to challenge faculty and staff by introducing them to the latest thinking in media research and practice.
Via Andy Bull
Ian R. Clayton's insight:
Digital Media is my about to be published book - see http://marketinghotelstourismonline.com/book-bonus
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Rescooped by Ian R. Clayton from eTourism Trends and News
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TripAdvisor enters Facebook messaging, activity and restaurant bookings just a bot away

TripAdvisor enters Facebook messaging, activity and restaurant bookings just a bot away | Social SEO for Travel & Tourism | Scoop.it
TripAdvisor is dipping its toes in the chatbot and Facebook Messenger waters this week, launching a destination tool for travellers.
The tool follows the same model as many of the others that have entered the market in recent months, except it has the vast TripAdvisor database of content behind it.

Via Roland Schegg
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Rescooped by Ian R. Clayton from Multimedia Journalism
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How YouTube changed football: the seismic shift of a global phenomenon

How YouTube changed football: the seismic shift of a global phenomenon | Social SEO for Travel & Tourism | Scoop.it
In only a decade, the video-sharing service has turned supporters into experts, players into memes and tricksters into stars. FF
Via Andy Bull
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Financial Content: Travel Weekly

Financial Content: Travel Weekly | Social SEO for Travel & Tourism | Scoop.it
Features PersonaHolidays App that drives more bookings
Ian R. Clayton's insight:
TravelWeekly features Personaholidays Hotel Personality Matchmaker App that  Enhances Destination Bookings
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