Social SEO for Tr...
Follow
235 views | +0 today
 
Rescooped by Ian R. Clayton from eTourism Trends and News
onto Social SEO for Travel & Tourism
Scoop.it!

Is there an 80/20 rule in social media for the travel industry?

Is there an 80/20 rule in social media for the travel industry? | Social SEO for Travel & Tourism | Scoop.it
There is no discussion on customer experience today that doesn’t speak to social media and its impacts on hotels, operators and brands.

Via Roland Schegg
Ian R. Clayton's insight:

Point taken on the effort put into ones own website may be rather futile given that all travelers seem to go to the aggregators at some point and the services they add are not something that a sole site can offrer.

 

Indeed #travelshopping is the name of the game. We have a whitepaper on that and it is clear that hotel need to move togeather to allow cross-site stickiness. like adding to a wish list, and facilitating access to that wish list, which will include your competion.

Hotels are NOT ready for this and may never be. 

more...
Francois Adoue's curator insight, September 6, 2013 12:12 PM

It is obvious in many fields, why not in tourism industry ? 

Hans-Ruedi Hertig - Bohnet's curator insight, September 7, 2013 2:09 AM

Of course the 80/ 20 rule goes for everything, anytime and anywhere. Real marketing intelligence, however, does not center on specific media, channels or plattforms such as social media and their when's and where's. The truth of the matter lies in the marketing process as definded by https://www.alexandria.unisg.ch/persons/Christian_Laesser/L-en: All depends on which phase of the customer loyalty process you are focussing: E.G. new clients will go to the big platforms for the bookong. Existing clients want to recommend "their" destination or place to eat and sleep by ways of the local websit. Customers on the way to the slopes want to check local conditions and the whereabouts of their friends on their smartphone.

Social SEO for Travel & Tourism
How changes in searcj and in digital marketing are reshaping Travel marketing
Curated by Ian R. Clayton
Your new post is loading...
Your new post is loading...
Scooped by Ian R. Clayton
Scoop.it!

How to Build Your Social Network to Create Top Ranking in Tourism

Another http://TourismMarketingMachines.com video tutorial for hotels and travel marketing. How to build your social network cover what is included in the ne...
Ian R. Clayton's insight:

This is the start of a series on how to build and use your social network to market hotels, hospitality, tourism and travel. The proprietory strategy is not the only way to do this but its efective.

more...
No comment yet.
Rescooped by Ian R. Clayton from eTourism Trends and News
Scoop.it!

No Reservations: How Travelers Plan & Book Online

No Reservations: How Travelers Plan & Book Online | Social SEO for Travel & Tourism | Scoop.it

Consumers have more choices than ever when it comes to booking travel. With new websites, apps and services available to the business and leisure traveler, marketers need to understand what consumers are using and how in order to effectively communicate with them every step of the way.


Via Roland Schegg
Ian R. Clayton's insight:

It has not change much, travelers check out many sources and look at dozens of websites, They still want comfort, convenience  and saving. see http://travelersinsights.com/tourism-marketing/how-travellers-shop/

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

AXSES Launches MobileChecklist Webinar #2: How to Tailor Content for Mobile SEO

Following up on their first successful Mobile Checklist webinar AXSES releases Mobile-webinar #2 breaking down the secrets of creating winning content for mobile search engine optimization and perfect the user experience.
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

MobileChecklist

MobileChecklist session 2 - Tailoring your website content for mobile
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

MobileChecklist

MobileChecklist session 2 - Tailoring your website content for mobile
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Barbados Self-Catering Hotels and Apartments by Facilities

Barbados Self-Catering Hotels and Apartments by Facilities | Social SEO for Travel & Tourism | Scoop.it
A fun and easy way to find the best self-catering hotel or apartment for your Barbados vacation based on facilities, rate and location.
Ian R. Clayton's insight:

Self catering holidays are for the independent minded traveller who likes to getaway and not be part of a crowd. This page on Barbados.org is using the new VisualMarketingTechnology that guest love and where they stay longer and do more!

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Travel Industry Marketing is NOT About Creating Attractive Websites (and Brochures) Anymore | 1st Quality Content Blog

Travel Industry Marketing is NOT About Creating Attractive Websites (and Brochures) Anymore | 1st Quality Content Blog | Social SEO for Travel & Tourism | Scoop.it
What you need to know as a travel marketer and build long-term relationships with consumers to boost your travel or hospitality business while creating customer (RT @obaidulhaque Travel Industry Marketing is NOT About Creating Attractive Websites ...
Ian R. Clayton's insight:

Good content is king but one has to know that the web is become more vissal and that because visual communication works. Barbados.org/visualbookings doubled the conversion rate and increased engagement by 500%. Intelligent Visual  marketing  technology works!

more...
No comment yet.
Rescooped by Ian R. Clayton from Multimedia Journalism
Scoop.it!

Consumers Prefer the Mobile Web Over News Apps - 10,000 Words

Consumers Prefer the Mobile Web Over News Apps - 10,000 Words | Social SEO for Travel & Tourism | Scoop.it

Consumers Prefer the Mobile Web Over News Apps


Via Andy Bull
Ian R. Clayton's insight:

see our review of this as it related to Marketing Hotels and Tourism  at http://www.marketinghotelsandtourism.com/news-consumers-prefer-mobile-web-oveer-apps/

more...
No comment yet.
Rescooped by Ian R. Clayton from eTourism Trends and News
Scoop.it!

A Hotelier's Quick Guide to Facebook

Unless you’ve been under a rock for the last ten years, you’ve probably heard a thing or two about a certain social network called Facebook. This beast of a platform now has over a billion active monthly users and counting. And, it is a great place to interact with and engage your guests and brand advocates. 

Yet some hotels are still apprehensive when it comes to Facebook. I don’t want you to be one of those hotels. If you need a little help getting started, download this Hotelier’s Quick Guide to Facebook.


Via Roland Schegg
Ian R. Clayton's insight:

We are seeing a pick up in the value of advertising on Facebook. But one must be mindful that most fans are not going to FB to buy, but to post and tag and connect. Still we are all buyers at heart!

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Video Marketing Pays Off For Small St. Lucia Apartment Villa Resort

Video Marketing Pays Off For Small St. Lucia Apartment Villa Resort | Social SEO for Travel & Tourism | Scoop.it
St. Lucia One Bedroom Villa Rentals - The Nook Villa 4, Self Catering Accommodation - YouTube.

Small private apartment villa resort in st. lucia offers One
Ian R. Clayton's insight:

This Blog shows how a small hotel got on first page of search results in a very crowed and competive market. Significant when most local hotels are falling of search!

more...
Ian R. Clayton's comment, January 25, 8:35 AM
For more on how hotels are fa;ling off search se https://www.youtube.com/watch?v=-3h5u8sdwPo
Rescooped by Ian R. Clayton from eTourism Trends and News
Scoop.it!

Hotels team up with Google to give virtual tours

Hotels team up with Google to give virtual tours | Social SEO for Travel & Tourism | Scoop.it
Hotels are partnering with Google to change the way travelers can view hotels even before they walk through the front entrance.

Via Roland Schegg
Ian R. Clayton's insight:

I thought this was going to be great till i read that all those teaming up are the big brands. What G doing from small local hotels, NOTHING!. Its a shame the internet has turned to favour big over special!  See the video on how small hotel have fallen off serach at http://www.youtube.com/watch?v=-3h5u8sdwPo

 

more...
No comment yet.
Rescooped by Ian R. Clayton from eTourism Trends and News
Scoop.it!

Most French Tourists Turn to Hotels Website First

Most French Tourists Turn to Hotels Website First | Social SEO for Travel & Tourism | Scoop.it

According to a Harris Interactive study for Booking.com published recently a little over half of the French population (51%) first look at an establishment’s website, and 41% book through online booking agencies. Traditional agencies’ sales represent 10%.

When the French wish to book their accommodation, 51% of them first look at the website of the hotel they wish to stay at. Those who use online booking platforms represent 41%, and those who book directly through the phone, 39%.

Only 10% of the population turns to a traditional travel agency, and 2% book through an application on their mobile phones. “Everything we’ve been hearing about in terms of online booking agencies since June does not seem to reflect reality, we wanted to escape this political debate and that’s why we wished for and had consumers and hotelkeepers express themselves on the matter”, explained Olivier Bisserier, the financial director of Booking.com.


Via Roland Schegg
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Marketing Hotels and Tourism with Your Publishing Cloud

How to build your own publishing Cloud to Market Your Hotel, Tourism and Destination. A Free video tutorial by http://TourismMarketingMachines.com In this vi...
Ian R. Clayton's insight:

This puts content marketing into prespective and provides a unique framework on how to publsih information in multiple forms in multiple media. Based on proprietory tecniques used by AXSES tourism development, these strategies work for products, businesses and services!

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Mobile Marketing Webinar #4 Launched - Third Party Website Services and Testing

Continuing their series of acclaimed training and tips webinars for mobile marketers AXSES have recently released Mobile Design and Marketing Webinar #4 “3rd Party Services and Testing” to immediate positive feedback from marketers.
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

AXSES MobileChecklist Webinar #3 - How to Optimize Navigation on Mobile Websites

The third segment of the Mobile Checklist webinar series has debuted and it is packed with vital, action packed information regarding optimizing navigation on mobile devices and the ins and outs of mobile plug ins.
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

AXSES Mobile Checklist Webinar #1: How to Use Google Analytics to Optimise Mobile Websites

Ian R. Clayton and the AXSES Mobile Marketing Team are releasing a series of FREE webinars in support of their very popular free Mobile Checklist report: The first of these webinars, now available explains how to use Google Analytics to optimize website d
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

MobileChecklist

MobileChecklist session 2 - Tailoring your website content for mobile
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Mobile travel marketing deep dive - devices, campaign strategy, spend and more

Mobile travel marketing deep dive - devices, campaign strategy, spend and more | Social SEO for Travel & Tourism | Scoop.it
Mobile travel marketing deep dive – devices, campaign strategy, spend and more Airlines and booking websites are the two segments investing most heavily in mobile advertising while the drive to inc...
Ian R. Clayton's insight:

In our recent report, mobile checklist and video we show how mobile is not 60% of Facebook logins. Expedia says it 20% of bookings and Thomson UK already is booking at 25%. Its turning up the volume.. get the latest tips from the Free download at  http://checklist.travel-on-the-go.com

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Google Needs To Double Down On HTML5, And Soon

Google Needs To Double Down On HTML5, And Soon | Social SEO for Travel & Tourism | Scoop.it
Google risks losing the mobile Web—and its advertising treasure chest—unless it bets big on HTML5.
Ian R. Clayton's insight:

This article might get hotels and and hospitality suppliers  worried that they are left out of the play if they don't have apps. Its not so, see this article to understand why http://www.marketinghotelsandtourism.com/google-needs-to-double-down-on-html5-and-soon-readwrite/

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Tips and resources on building or optimizing your mobile presence

Tips and resources on building or optimizing your mobile presence | Social SEO for Travel & Tourism | Scoop.it
Click here to edit the title
Ian R. Clayton's insight:
Hi- we build this checklist for our team and for our clients, Its a list of things to be careful of when building or optimizing your mobile presence. Its a compilation of tips and resources by our team and things we researched on the net. Hope it helps
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Google Traveler Research studies 2013

Google Traveler Research studies 2013 | Social SEO for Travel & Tourism | Scoop.it
Google Travel Study 2013
traveler_research-studies.pdf.

Must read for anyone in tourism marketing. Many surprises for me. For example. with so many booking
Ian R. Clayton's insight:

Read the summary and them check out the PDF. great insights if you are a travel marketer, a hotel or destination you should read this

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Your Sales Pitch Sucks!

Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them
Ian R. Clayton's insight:

A lesson we often forget!

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Marketing hotels and Tourism Online - The Book

I plan to publish 3 books this year - This one which will be out in a couple of months and if you sign up now i will invite you to the free kindle days when the
Ian R. Clayton's insight:

Slideshare is a good place to upload quality content, magazines and presentations. We get lots of views and are infact in the top 2% of most viewed on Slideshre. Just uploaded flyer for my book launch. Register to get a free copy if you like it.

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Experts: Keep hotel marketing simple

Experts: Keep hotel marketing simple | Social SEO for Travel & Tourism | Scoop.it
Managing independent hotels remains largely about the simple things that over time create added value and increase guest loyalty.
more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Hotels Fuel U.S. OTA Growth as Air Bookings Fail!

Hotels Fuel U.S. OTA Growth as Air Bookings Fail! | Social SEO for Travel & Tourism | Scoop.it
Hotels Fuel U.S. OTA Growth as Air Bookings Decline | Travel Research - Industry Events - PhoCusWright Conference.

OTA air bookings to drop 7% in 2013
Ian R. Clayton's insight:

Another reason why OTAS are pushing accommodation so much. Its their prime business opportunity because airlines have taken business direct and hotels cant or don't care to break the mold

more...
No comment yet.
Scooped by Ian R. Clayton
Scoop.it!

Mobile to represent over one quarter of US online travel market by 2015 - Travel Daily News International

Mobile to represent over one quarter of US online travel market by 2015 - Travel Daily News International | Social SEO for Travel & Tourism | Scoop.it
Travel Daily News International
Mobile to represent over one quarter of US online travel market by 2015
Travel Daily News International
Mobile travel bookings are projected to comprise over one quarter of the U.S.
Ian R. Clayton's insight:

seems low!

more...
No comment yet.