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Is there an 80/20 rule in social media for the travel industry?

Is there an 80/20 rule in social media for the travel industry? | Social SEO for Travel & Tourism | Scoop.it
There is no discussion on customer experience today that doesn’t speak to social media and its impacts on hotels, operators and brands.

Via Roland Schegg
Ian R. Clayton's insight:

Point taken on the effort put into ones own website may be rather futile given that all travelers seem to go to the aggregators at some point and the services they add are not something that a sole site can offrer.

 

Indeed #travelshopping is the name of the game. We have a whitepaper on that and it is clear that hotel need to move togeather to allow cross-site stickiness. like adding to a wish list, and facilitating access to that wish list, which will include your competion.

Hotels are NOT ready for this and may never be. 

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Francois Adoue's curator insight, September 6, 2013 12:12 PM

It is obvious in many fields, why not in tourism industry ? 

Hans-Ruedi Hertig - Bohnet's curator insight, September 7, 2013 2:09 AM

Of course the 80/ 20 rule goes for everything, anytime and anywhere. Real marketing intelligence, however, does not center on specific media, channels or plattforms such as social media and their when's and where's. The truth of the matter lies in the marketing process as definded by https://www.alexandria.unisg.ch/persons/Christian_Laesser/L-en: All depends on which phase of the customer loyalty process you are focussing: E.G. new clients will go to the big platforms for the bookong. Existing clients want to recommend "their" destination or place to eat and sleep by ways of the local websit. Customers on the way to the slopes want to check local conditions and the whereabouts of their friends on their smartphone.

Social SEO for Travel & Tourism
How changes in searcj and in digital marketing are reshaping Travel marketing
Curated by Ian R. Clayton
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How to Build Your Social Network to Create Top Ranking in Tourism

Another http://TourismMarketingMachines.com video tutorial for hotels and travel marketing. How to build your social network cover what is included in the ne...
Ian R. Clayton's insight:

This is the start of a series on how to build and use your social network to market hotels, hospitality, tourism and travel. The proprietory strategy is not the only way to do this but its efective.

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ScribD Offers Coupon on Beach Villa Holidays

TravelersInsights magazine on the ScribD offers the latest tips for independent travelers and a coupon on luxury beach villa holiday
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Difference Between Content Marketing, Social Media Marketing and SEO

Difference Between Content Marketing, Social Media Marketing and SEO | Social SEO for Travel & Tourism | Scoop.it
Difference Between Content Marketing, Social Media Marketing and SEO. Its seems unnecessary, I thought when i read this, then I chated to a few hotelier friends and it became clear the clarity was missing.
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YouTube Just uploaded video on HaikuDeck Demo

Teaser Videos are recommended by Google to drive more business to your main video and to your website. HaikuDeck makes it easy to create powerful teasers in moments.
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SocialIndexEngine Publishes Case Study On Video Marketing for Tourism

SocialIndexEngine publishes a case study documenting all of the steps in launching an international multimedia promotion for a tourism destination. The campaign uses several videos, teaser videos, blogs, media coverage and social indexing.
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Web Tools for Multimedia Storytelling - Tech@CUNYJ

Web Tools for Multimedia Storytelling - Tech@CUNYJ | Social SEO for Travel & Tourism | Scoop.it
Want to make your stories more engaging? Here are a few tools that might help The world is an immersive, sensory experience. Shouldn’t our stories be too? With some new web platforms, they can be.

Via Andy Bull
Ian R. Clayton's insight:

Very useful article. I would add HaikuDeck, its a leap forward it making it really easy to create high impact slideshows and videos. Here is an short outline i made of it https://www.youtube.com/watch?v=XXOF3irjFFk | I am NOT an affiliate just think its worth sharing :-)

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Art Jones's curator insight, January 20, 12:50 PM

In today's multi media world where stories and images emanate from a multitude of sources having a platform that pulls the diverse pieces together into one cohesive story is what is needed. This post walks us through a list of several (but not all) of the best content aggregators available today.

Ian R. Clayton's curator insight, January 21, 6:28 AM
Twitter is becoming more visual, like everything. People dont want to read they just want to see. And even with 144 characters visuals still command the response
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Expedia To Aquire Travelocity to be the Largest OTA in America

Expedia To Aquire Travelocity to be the Largest OTA in America | Social SEO for Travel & Tourism | Scoop.it
Expedia to Acquire Travelocity Well we did say so in the original post re Expedia Agreement in 2013 with Travelocity. We were not alone! Is this Goodby to the Gnome!
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SocialIndexEngine Updates Case Study on Teaser Video Marketing

In this update, SIE has added more detail on creating and marketing Teaser Videos. Teasers are highly recommended by Google as a way to get traffic and links to your original video. The key is to make each short and concise and 100% unique. You can add them to your own YouTube channels, that fine with G, but to use other channels too so that your own YT experience is preserved and not made redundant with many similar videos. This is one case where it pays to have several YT channels, if you don't have different relevant channel, subcontract it out to Fiver, Odesk and other services. But check the site you are subcontracting to be sure that your video will be on quality, relevant sites.
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Barbados Beach Villa Package Wins Rave Reviews

The Barbados Tourism Encyclopedia has launched its first-ever self-catering Villa holidays package for the independent-minded traveler. The package, which includes a heritage tour package and accommodation at Settlers Beach Villa hotel, wins rave reviews.
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Bad news For Social Marketing by Bruce Philip!

Bad news For Social Marketing by Bruce Philip! | Social SEO for Travel & Tourism | Scoop.it
Its not all bad news really, but Bruce is pretty down on Social Media as it so full of trolls and automation. The bigger question is what is the future of marketing and in our opinion is all about Process, systematization and Engagement. These are not mutually exclusive ideas.
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Business Insider on Death of Social Media in 2015

Business Insider on Death of Social Media in 2015 | Social SEO for Travel & Tourism | Scoop.it
Fred Wilson, renowned venture capitalist and market guru predicts that the best of social media is in the past. Its a mature market that will not show hug gains in the future. He calls 2015 the year of the Death of Social Media and shows what happened In 2014. This MarkHat summary shares several new trends such as Messaging apps and mobile that have moved into the enterprise and are here to stay. Read more>>>
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Case Study Marketing with Teaser Videos and your Social Index Engine

Case Study Marketing with Teaser Videos and your Social Index Engine | Social SEO for Travel & Tourism | Scoop.it
How to Use Teaser videos to promote your business. This tourism case study shows how to stage videos, press releases, webpage and rich content with a network of social sites
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Here is the Video for Settlers Luxury Villa Package Barbados - YouTube

http://settlersvillas.com/accommodation/ Settlers Barbados Villas - Video shows how this beach front resort out rates all island villa hotels and also includes some footage of the beachvillas.
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Barbados Blog Describes St. Nicholas Abbey Heritage Package for Settlers Beach Villa Holidays

Barbados Blog Describes St. Nicholas Abbey Heritage Package for Settlers Beach Villa Holidays | Social SEO for Travel & Tourism | Scoop.it
St. Nicholas Abbey, the last standing Jacobean Sugar Plantation in the world, is now a formal part of the Barbados Tourism Encyclopedia promotion for independent holidays. The promo is a project of the BTE, TravelersInsights magazine and Settlers Beach Villa Hotel. In this venture, Settlers Beach is sponsoring the St. Nicholas Abbey tour as part of its new Beach Villa heritage package.
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What Happens to Travelocity Under Expedia Ownership? – Skift

What Happens to Travelocity Under Expedia Ownership? – Skift | Social SEO for Travel & Tourism | Scoop.it
Travelocity Gnome will travel. In fact he is hot to trot What Happens to the Travelocity Brand Under Expedia Ownership? – Skift. The deal is done, Expedia now owns Travelocity! Read on to find out what implications that has for small hotels getting direct bookings. Its not looking like they will stop falling of search results any time soon.
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How to Measure Results in Marketing Tourism in Social Media

How to Measure Results in Marketing Tourism in Social Media | Social SEO for Travel & Tourism | Scoop.it
Achieving Measurable Results in the Hospitality Industry with Social Media Marketing | Launch&Hustle. Social is on the agenda for travel in 2015. It was in 2014 but it going to be on fore in 2015.
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Matt Cutts: Google Won't Devalue Links Anytime Soon

Matt Cutts: Google Won't Devalue Links Anytime Soon | Social SEO for Travel & Tourism | Scoop.it

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?

Ian R. Clayton's insight:

Backlinks are great so long as they are natural, relative and quality. But beware of those SEO marketers who are creating Private Blog Networks that are on Gs shut down target.

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Web Tools for Multimedia Storytelling - Tech@CUNYJ

Web Tools for Multimedia Storytelling - Tech@CUNYJ | Social SEO for Travel & Tourism | Scoop.it
Want to make your stories more engaging? Here are a few tools that might help The world is an immersive, sensory experience. Shouldn’t our stories be too? With some new web platforms, they can be.

Via Andy Bull
Ian R. Clayton's insight:
Twitter is becoming more visual, like everything. People dont want to read they just want to see. And even with 144 characters visuals still command the response
more...
Art Jones's curator insight, January 20, 12:50 PM

In today's multi media world where stories and images emanate from a multitude of sources having a platform that pulls the diverse pieces together into one cohesive story is what is needed. This post walks us through a list of several (but not all) of the best content aggregators available today.

Ian R. Clayton's curator insight, January 21, 6:15 AM

Very useful article. I would add HaikuDeck, its a leap forward it making it really easy to create high impact slideshows and videos. Here is an short outline i made of it https://www.youtube.com/watch?v=XXOF3irjFFk | I am NOT an affiliate just think its worth sharing :-)

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Facebook clean up fake stories

SAN FRANCISCO (Reuters) - Facebook Inc said on Tuesday it has taken steps to clamp down on hoaxes and fake news stories that can spread like wildfire on its 1.35-billion member online social network. The
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ScribD Publsihes TravelersInsights with Coupon for indedendent Travellers

TI Independent holidays - Download as PDF File (.pdf), Text file (.txt) or read online. In this issue Travelers Insights Magazine presents the perfect holiday for the independent Traveler. Travelers who enjoy unique and personal experiences typically prefer self catering accommodation where they are free to go where they please, when they want to, and enjoy an individual experience. The independent holidays issue is unique in that it includes a special coupon for reader to enjoy the lifestyle holidays in the Caribbean islands build for the independent traveler. The coupon offer reader an unbelievable holiday in the top Villa Hotel in Barbados at an unbelievable discount starting at 55% off a two bedroom villa at the Settlers Beach Villa Hotel. it also includes a complementary tour of the islands only Jacobean Plantation, producing vintage rum and sugar with steam mills as they did centuries ago.
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MarkHat Launches Tutorial/Demo of HaikuDeck Presentation Software

2015 is the year of visual marketing technology. Here is a short demo of how HaikuDeck is making it easy to create stunning visual presentation in just minutes. In this demo MarHat exposed the backend of the the new software to show its impressive graphics database. Evan more impressive is the intelligent software that anticipate what images are best and renders them in the presentation for you. Just magic!
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5 Presentation Predictions for 2015

5 Presentation Predictions for 2015 | Social SEO for Travel & Tourism | Scoop.it
2015 is the year when film, video, animation, presentations and superior graphics merge on the desktop and online. Slideshare, a linkedIn company has recently added Haiku Deck to its long list of documents and keynote presentations, this new level of functionality is a taste of what is to come.
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Slideshare and Haiku: Video Teaser Presenation

This started as just a test of Haiku Deck which is now available with Slideshare - the premier system for online presentations. Slideshare added video in 2014 to its list of powerpoint, PDFs and Document presentations. Now with Haiku everyone can create high resolution high impact graphical presentations easily. In this short test I highlight the case study of how Barbados Tourism Encyclopedia used the horse whispers teaser video as part of its beach villa holidays campaign. See the Slideshare presentation to get the full details and see the Haiku graphics. All images supplies free of charge by Haiku Deck
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GoPro Channel-Amazing Videos of The Lion Whispers

GoPro Channel-Amazing Videos of The Lion Whispers | Social SEO for Travel & Tourism | Scoop.it
This will touch you soul. It's a lovely story of man and lions. The GoPro production crew in Africa explores the world of Kevin Richardson and passion for lions and their future.
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Barbados Launches Fun GoPro Video of Horse Whispers on Carlisle Beach

Barbados Tourism Encyclopedia launches new GoPro video for Barbados Tourism. The first shows a trainer trying to get his horse to take a bath in the sea, using everything he can think of including horse whispers to achieve his goal come what may.
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New Video Compares Barbados Villa Holidays & Rentals

The new Barbados video examines the rates and value of villa holidays. Featured is Settlers Beach, a full hotel-service villa resort that combines the space and privacy of a villa with the service and amenities of first class hospitality.
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