Here is the thing - the watch is always with you, even in the shower for some and many sleep with it. Right now 91% of all smartphone users have a smartphone within reach, 07% reply to messages within 4 mins and 19% respond. The watch is basically 100% within reach virtually 100% of the time. It is going to change the rules of engagement in marketing and in the sharing economy!
Its better news for hotel marketing but not great news, They have made some significant changes to hotel ads package and hotel finder that definitely will improve direct bookings. But OTAs still dominate search. This article looks at why and what you can do about it.
A recent Phocuswright study has shown that Travel apps fail to grab mobile users. The study finds that more travelers prefer to browse rather than download an app. It makes sense when you consider that travelers look at 20 or more site while planning a vacation. And as they holiday just once or twice a year they simple do not want to download all those apps.
With the launch of TravelersInsights on ScribD, readers will be able to read the entire magazine online and can download it at no cost, saving $2.99 off the normal rate. Most magazines on ScribD are not free and readers are restricted to reading just a few sample pages online. But that is not all: The Magazine features luxury beach villa holidays for families and couples at less than half the normal rate. In addition the holiday package includes a complementary heritage tour of St. Nicholas Abbey, the only operating Jacobean sugar and rum plantation in the world, and one of the most significant historic places in the Caribbean. The Contra Costs Times, might be a long way from the Caribbean but its readers share a love for unique and exceptional holidays in interesting compelling places, wherever they are.
This video series by World Heritage Tourism starts of with the Award Winning St. Nicholas Abbey in Barbados. The video outlines whats to come and offers links to the free Magazine and Beach Villa Holidays Coupon that saves over 50% off the rate for private luxury self catering accommodation in the islands top villa hotel.
In this article Jo Scard of ehotelier, advises that it is essential to plan your PR campaigns based on 12 month calendars. Announcements, news releases, and events must be spaced so it is continuous and new. “Media engagement needs to be a year-long cycle for two reasons
A lot has been written about the importance of audience metrics in newsrooms recently, and the predicted impact of assigning goals every month to individual journalists, something we’re about to start doing in one of the newsrooms I work with in...
Boutique lifestyle hotels are now big time for the big box chains and the independent traveler. And as we might expect Mariott Hotels is one of the first to embrace this new independent travel trend with its new Edition brand
The latest version of Googles hotel finder has a few changes that can help small hotel. First it now links directly to hotels that it lists. OTA room rates for the property are still prominent for most properties, but overall the changes are a step in the right direction for local hotels who has seen their listing fall off Google in the last few years. To find out why and learn what you need to do, check out the blog at:
Good common sense and inspiration in the article By Jeff Bullas. He has so much knowledge and experience! Very helpful article. Read our additions and suggestion on the tools you might need to complete the job. More to come later.
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