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Is there an 80/20 rule in social media for the travel industry?

Is there an 80/20 rule in social media for the travel industry? | Social SEO for Travel & Tourism | Scoop.it
There is no discussion on customer experience today that doesn’t speak to social media and its impacts on hotels, operators and brands.

Via Roland Schegg
Ian R. Clayton's insight:

Point taken on the effort put into ones own website may be rather futile given that all travelers seem to go to the aggregators at some point and the services they add are not something that a sole site can offrer.

 

Indeed #travelshopping is the name of the game. We have a whitepaper on that and it is clear that hotel need to move togeather to allow cross-site stickiness. like adding to a wish list, and facilitating access to that wish list, which will include your competion.

Hotels are NOT ready for this and may never be. 

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Francois Adoue's curator insight, September 6, 2013 12:12 PM

It is obvious in many fields, why not in tourism industry ? 

Hans-Ruedi Hertig - Bohnet's curator insight, September 7, 2013 2:09 AM

Of course the 80/ 20 rule goes for everything, anytime and anywhere. Real marketing intelligence, however, does not center on specific media, channels or plattforms such as social media and their when's and where's. The truth of the matter lies in the marketing process as definded by https://www.alexandria.unisg.ch/persons/Christian_Laesser/L-en: All depends on which phase of the customer loyalty process you are focussing: E.G. new clients will go to the big platforms for the bookong. Existing clients want to recommend "their" destination or place to eat and sleep by ways of the local websit. Customers on the way to the slopes want to check local conditions and the whereabouts of their friends on their smartphone.

Social SEO for Travel & Tourism
How changes in searcj and in digital marketing are reshaping Travel marketing
Curated by Ian R. Clayton
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How to Build Your Social Network to Create Top Ranking in Tourism

Another http://TourismMarketingMachines.com video tutorial for hotels and travel marketing. How to build your social network cover what is included in the ne...
Ian R. Clayton's insight:

This is the start of a series on how to build and use your social network to market hotels, hospitality, tourism and travel. The proprietory strategy is not the only way to do this but its efective.

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Research Reveals Surprising News on Social Influencers - MARKHAT.COM

Research Reveals Surprising News on Social Influencers - MARKHAT.COM | Social SEO for Travel & Tourism | Scoop.it
Jeff Bullas roundup of latest stats and research reveals shocking news on Social Influencers, Like Google is way down the list as a buying influencer but blogs are near the top.
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Travel Bookers Shift to Brand Sites -eMarketing - MARKHAT.COM

Travel Bookers Shift to Brand Sites -eMarketing - MARKHAT.COM | Social SEO for Travel & Tourism | Scoop.it
New Phocuswright study confirms that Travel Bookers Shift to Brand Sites and awaty from OTAs
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Why your website design needs a better marketing strategy - MARKHAT.COM

Why your website design needs a better marketing strategy - MARKHAT.COM | Social SEO for Travel & Tourism | Scoop.it
Website design should follow building your marketing and your messaging strategy. Too often marketers put the cart before the horse and get it wrong.
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Apple Watch Lets You Check-In to Your Hotel - MARKHAT.COM

Apple Watch Lets You Check-In to Your Hotel - MARKHAT.COM | Social SEO for Travel & Tourism | Scoop.it
the new app for apple watch lets you check-in to your hotel. the app by Mariott hotels is a free service and part of the mariott rewards program for loyal customers
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Apple Watch to boost 'glance journalism' - Phys.Org

Apple Watch to boost 'glance journalism' - Phys.Org | Social SEO for Travel & Tourism | Scoop.it
With the Apple Watch expected to sell in the millions, news organizations refocusing their efforts to become part of that tiny screen.

Via Andy Bull
Ian R. Clayton's insight:

Here is the thing - the watch is always with you, even in the shower for some and many sleep with it. Right now 91% of all smartphone users have a smartphone within reach, 07% reply to messages within 4 mins and 19% respond. The watch is basically 100% within reach virtually 100% of the time. It is going to change the rules of engagement in marketing and in the sharing economy!

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Andy Bull's curator insight, April 18, 10:46 AM
From the post: "The emergence of wearables offers a new platform for the news media—one that is fast, personal and always on, says Robert Hernandez, who teaches mobile journalism at the University of Southern California. "The ability to access knowledge will be quicker with the watch," Hernandez told AFP. For newsrooms, it is "a new opportunity to be part of this person's body," Hernandez said. And journalism will find a way to use the smartwatch, he said: "When Twitter came out people were saying 'you can't do journalism in 140 characters,' but it has now become an essential tool.""
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Videos on Travel Site Most Popular with Travelers - Markhat.com

Videos on Travel Site Most Popular with Travelers - Markhat.com | Social SEO for Travel & Tourism | Scoop.it
Latest Survey Shows Travelers Prefer to Watch videos on Hotel Wesites In this survey, by Software Advice, shows that video is very effective and popular
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Google Moves to Dominate Hotel Metasearch - Markhat.com

Google Moves to Dominate Hotel Metasearch - Markhat.com | Social SEO for Travel & Tourism | Scoop.it
Its better news for hotel marketing but not great news, They have made some significant changes to hotel ads package and hotel finder that definitely will improve direct bookings. But OTAs still dominate search. This article looks at why and what you can do about it.
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Travel apps not big for mobile users – Travolution.co.uk

Travel apps not big for mobile users – Travolution.co.uk | Social SEO for Travel & Tourism | Scoop.it
A recent Phocuswright study has shown that Travel apps fail to grab mobile users. The study finds that more travelers prefer to browse rather than download an app. It makes sense when you consider that travelers look at 20 or more site while planning a vacation. And as they holiday just once or twice a year they simple do not want to download all those apps.
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TravelersInsights Independent Traveler Magazine FREE on ScribD | ContraCostaTimes.com

TravelersInsights Independent Traveler Magazine FREE on ScribD | ContraCostaTimes.com | Social SEO for Travel & Tourism | Scoop.it
With the launch of TravelersInsights on ScribD, readers will be able to read the entire magazine online and can download it at no cost, saving $2.99 off the normal rate. Most magazines on ScribD are not free and readers are restricted to reading just a few sample pages online. But that is not all: The Magazine features luxury beach villa holidays for families and couples at less than half the normal rate. In addition the holiday package includes a complementary heritage tour of St. Nicholas Abbey, the only operating Jacobean sugar and rum plantation in the world, and one of the most significant historic places in the Caribbean. The Contra Costs Times, might be a long way from the Caribbean but its readers share a love for unique and exceptional holidays in interesting compelling places, wherever they are.
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World Heritage Tourism - Caribbeans' Most Significant Hostorical Sites - YouTube

This video series by World Heritage Tourism starts of with the Award Winning St. Nicholas Abbey in Barbados. The video outlines whats to come and offers links to the free Magazine and Beach Villa Holidays Coupon that saves over 50% off the rate for private luxury self catering accommodation in the islands top villa hotel.
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Why A Good PR Strategy Is Essential For Hotels – ehotelier

Why A Good PR Strategy Is Essential For Hotels – ehotelier | Social SEO for Travel & Tourism | Scoop.it
In this article Jo Scard of ehotelier, advises that it is essential to plan your PR campaigns based on 12 month calendars. Announcements, news releases, and events must be spaced so it is continuous and new. “Media engagement needs to be a year-long cycle for two reasons
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Re-imagining Advertising – Re: Brief YouTube

Re-imagining Advertising – Re: Brief YouTube | Social SEO for Travel & Tourism | Scoop.it
▶ Re: Brief: A Film About Re-imagining Advertising - You must see this You may have seen it already as it dates back to 2012, but it's so relevant today!
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The BBC show that proves ‘clickbait’ isn’t the only stuff readers want

The BBC show that proves ‘clickbait’ isn’t the only stuff readers want | Social SEO for Travel & Tourism | Scoop.it
A lot has been written about the importance of audience metrics in newsrooms recently, and the predicted impact of assigning goals every month to individual journalists, something we’re about to start doing in one of the newsrooms I work with in...

Via Andy Bull
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Andy Bull's curator insight, July 23, 11:16 AM

From the post: "A group of academics create the top 40 of stories based on how popular they have been online,primarily through social media sharing and viewing. For anyone who thinks such an approach means the UK’s most popular news story is a skating cat, it’s time to think again."

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Twitter Struggles with Sagging Growth - MARKHAT.COM

Twitter Struggles with Sagging Growth - MARKHAT.COM | Social SEO for Travel & Tourism | Scoop.it
This blog in the ongoing saga of #TwitterStayingAlive reviews what Twitter is doing to stay in the game and looks their effect and at its options.
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More Choice Lowers Conversion - MARKHAT.COM

More Choice Lowers Conversion - MARKHAT.COM | Social SEO for Travel & Tourism | Scoop.it
Study shows how consumers are 10 times more likely to buy when offered less choice. Blog offers 5 key things that hotels should make now!
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Next Generation Bookings by IHB and Amadeus - MARKHAT.COM

Next Generation Bookings by IHB and Amadeus - MARKHAT.COM | Social SEO for Travel & Tourism | Scoop.it
The new next generation bookings system which uses cloud-model will replace IHGs proprietary reservation system and connect to GRS and hotels directly .
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Boutique Lifestyle Hotels are Big Time for Mariott Edition - MARKHAT.COM

Boutique Lifestyle Hotels are Big Time for Mariott Edition - MARKHAT.COM | Social SEO for Travel & Tourism | Scoop.it
Boutique lifestyle hotels are now big time for the big box chains and the independent traveler. And as we might expect Mariott Hotels is one of the first to embrace this new independent travel trend with its new Edition brand
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Snackable Visual Content is Now Driving Marketing

Snackable Visual Content is Now Driving Marketing | Social SEO for Travel & Tourism | Scoop.it
Communication is more focused on the essence of the message and this is why snackable content is now the new matra for marketing
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Google Gets More Hotel Friendly!

Google Gets More Hotel Friendly! | Social SEO for Travel & Tourism | Scoop.it
The latest version of Googles hotel finder has a few changes that can help small hotel. First it now links directly to hotels that it lists. OTA room rates for the property are still prominent for most properties, but overall the changes are a step in the right direction for local hotels who has seen their listing fall off Google in the last few years. To find out why and learn what you need to do, check out the blog at:
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Google Hotel-Finder Gets a Bit More Hotel Friendly in 2015 - YouTube

http://www.markhat.com/googles-hotelfinder-to-dominate-hmetasearch/ Google got a bit more friendly to local hotels in its latest release of hotel finder. Its...
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Booking Flights and Hotels: Online Agents or Direct? – NYTimes.com

Booking Flights and Hotels: Online Agents or Direct? – NYTimes.com | Social SEO for Travel & Tourism | Scoop.it
Its an age old battle; Direct Booking VS Agents. Now it seems Agents, especially Online Travel Agents are loosing out to airlines and other direct booking options...
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17 Key Content Marketing Metrics to Get Tracking Today

17 Key Content Marketing Metrics to Get Tracking Today | Social SEO for Travel & Tourism | Scoop.it
Good common sense and inspiration in the article By Jeff Bullas. He has so much knowledge and experience! Very helpful article. Read our additions and suggestion on the tools you might need to complete the job. More to come later.
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Salesforce Becomes Facebook Marketing Partner - Direct Marketing News

Salesforce Becomes Facebook Marketing Partner - Direct Marketing News | Social SEO for Travel & Tourism | Scoop.it
The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.
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Visual Content Creation Tools That Boost Engagement

Visual Content Creation Tools That Boost Engagement | Social SEO for Travel & Tourism | Scoop.it
36 Visual Content Creation Tools the Pros that Boot engagement & bookings We know it is now clearly the age of visual communications. We have seen that our old
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Why Video, Why iPhone is the Video Hero

Why Video, Why  iPhone is the Video Hero | Social SEO for Travel & Tourism | Scoop.it
I just thought this info graphic was neet. Its part of the video hero promo. I am not selling it and i don't have it but i am checking it out right now.
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