Difference Between Content Marketing, Social Media Marketing and SEO. Its seems unnecessary, I thought when i read this, then I chated to a few hotelier friends and it became clear the clarity was missing.
SocialIndexEngine publishes a case study documenting all of the steps in launching an international multimedia promotion for a tourism destination. The campaign uses several videos, teaser videos, blogs, media coverage and social indexing.
Very useful article. I would add HaikuDeck, its a leap forward it making it really easy to create high impact slideshows and videos. Here is an short outline i made of it https://www.youtube.com/watch?v=XXOF3irjFFk | I am NOT an affiliate just think its worth sharing :-)
In this update, SIE has added more detail on creating and marketing Teaser Videos. Teasers are highly recommended by Google as a way to get traffic and links to your original video. The key is to make each short and concise and 100% unique. You can add them to your own YouTube channels, that fine with G, but to use other channels too so that your own YT experience is preserved and not made redundant with many similar videos. This is one case where it pays to have several YT channels, if you don't have different relevant channel, subcontract it out to Fiver, Odesk and other services. But check the site you are subcontracting to be sure that your video will be on quality, relevant sites.
The Barbados Tourism Encyclopedia has launched its first-ever self-catering Villa holidays package for the independent-minded traveler. The package, which includes a heritage tour package and accommodation at Settlers Beach Villa hotel, wins rave reviews.
Its not all bad news really, but Bruce is pretty down on Social Media as it so full of trolls and automation. The bigger question is what is the future of marketing and in our opinion is all about Process, systematization and Engagement. These are not mutually exclusive ideas.
Fred Wilson, renowned venture capitalist and market guru predicts that the best of social media is in the past. Its a mature market that will not show hug gains in the future. He calls 2015 the year of the Death of Social Media and shows what happened In 2014. This MarkHat summary shares several new trends such as Messaging apps and mobile that have moved into the enterprise and are here to stay. Read more>>>
St. Nicholas Abbey, the last standing Jacobean Sugar Plantation in the world, is now a formal part of the Barbados Tourism Encyclopedia promotion for independent holidays. The promo is a project of the BTE, TravelersInsights magazine and Settlers Beach Villa Hotel. In this venture, Settlers Beach is sponsoring the St. Nicholas Abbey tour as part of its new Beach Villa heritage package.
Travelocity Gnome will travel. In fact he is hot to trot What Happens to the Travelocity Brand Under Expedia Ownership? – Skift. The deal is done, Expedia now owns Travelocity! Read on to find out what implications that has for small hotels getting direct bookings. Its not looking like they will stop falling of search results any time soon.
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?
Ian R. Clayton's insight:
Backlinks are great so long as they are natural, relative and quality. But beware of those SEO marketers who are creating Private Blog Networks that are on Gs shut down target.
SAN FRANCISCO (Reuters) - Facebook Inc said on Tuesday it has taken steps to clamp down on hoaxes and fake news stories that can spread like wildfire on its 1.35-billion member online social network. The
TI Independent holidays - Download as PDF File (.pdf), Text file (.txt) or read online. In this issue Travelers Insights Magazine presents the perfect holiday for the independent Traveler. Travelers who enjoy unique and personal experiences typically prefer self catering accommodation where they are free to go where they please, when they want to, and enjoy an individual experience. The independent holidays issue is unique in that it includes a special coupon for reader to enjoy the lifestyle holidays in the Caribbean islands build for the independent traveler. The coupon offer reader an unbelievable holiday in the top Villa Hotel in Barbados at an unbelievable discount starting at 55% off a two bedroom villa at the Settlers Beach Villa Hotel. it also includes a complementary tour of the islands only Jacobean Plantation, producing vintage rum and sugar with steam mills as they did centuries ago.
2015 is the year of visual marketing technology. Here is a short demo of how HaikuDeck is making it easy to create stunning visual presentation in just minutes. In this demo MarHat exposed the backend of the the new software to show its impressive graphics database. Evan more impressive is the intelligent software that anticipate what images are best and renders them in the presentation for you. Just magic!
2015 is the year when film, video, animation, presentations and superior graphics merge on the desktop and online. Slideshare, a linkedIn company has recently added Haiku Deck to its long list of documents and keynote presentations, this new level of functionality is a taste of what is to come.
This started as just a test of Haiku Deck which is now available with Slideshare - the premier system for online presentations. Slideshare added video in 2014 to its list of powerpoint, PDFs and Document presentations. Now with Haiku everyone can create high resolution high impact graphical presentations easily. In this short test I highlight the case study of how Barbados Tourism Encyclopedia used the horse whispers teaser video as part of its beach villa holidays campaign. See the Slideshare presentation to get the full details and see the Haiku graphics. All images supplies free of charge by Haiku Deck
Barbados Tourism Encyclopedia launches new GoPro video for Barbados Tourism. The first shows a trainer trying to get his horse to take a bath in the sea, using everything he can think of including horse whispers to achieve his goal come what may.
The new Barbados video examines the rates and value of villa holidays. Featured is Settlers Beach, a full hotel-service villa resort that combines the space and privacy of a villa with the service and amenities of first class hospitality.