Sorry, but I don’t want Facebook to be the arbiter of what’s true. Nor do I want Google — or Twitter or any other hyper-centralized technology platform — to be the arbiter of what’s true. But I’m…
Via Andy Bull
A wealth of data can be powerful, as long as that data delivers actionable insights. UK-based airline easyJet implemented artificial intelligence (AI) technology to make sense of its data and streamline areas of its business, such as stocking airplanes with the right amount of food. Alberto Rey Villaverde, easyJet’s head of data science, spoke to eMarketer’s Maria Minsker about why the airline turned to AI and the different ways the information AI provides is being used.
Twitter is killing off Vine, the short-form video app it once hoped would complement its text-based network with a vibrant community of independent creators. The mobile app will be discontinue
Via Andy Bull
Google launched a messaging app, Allo, last week that combines messaging and also serves as an assistant to help find restaurants and find answers to various questions.
Speaking at the Skift Global Forum in New York City Wednesday, Oliver Heckman, a Google vice president of engineering who heads the search engine’s travel product, sees a future for Google Travel in its assistant tool for eventually booking flights, giving recommendations and helping to concisely plan itineraries — all over voice.
As to whether Google plans to forge deeper into the booking space, Heckman remained reserved. “Our master plan is to be the connector that builds awesome travel experiences, qualifies users and then sends them off to the right partners,” he said.
While the Times and Post have greatly added audience – up 41 percent and 54 percent year over year, respectively – Buzzfeed and Huffington Post have lost overall audience. Both Buzzfeed and Huffington Post are down about 12 percent year over year.
New Zealand, Queenstown hotel owner Nik Kiddle is leading a group of about 100 accommodation providers around the country, who want more freedom to offer better room rates. It is estimated by various industry players that between 70 per cent to 98 per cent of bookings are made through online services like Booking.com and Expedia, which impose contract restrictions on hotels offering sharper deals direct on their own web sites.
In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.
Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative — or supplement, actually — for Expedia and other big travel advertisers is part of it.
When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
Even if the practice of dimming is no longer a strategy for some OTAs, other contentious issues remain in the OTA-hotel relationship not least of which is high commission rates. News this week that Expedia is ending its strategy of dimming hotels in search results should raise a cheer in hotel circles.
Yet it is a subject that raises blood pressure within the hotel community with stories of demotion linked to properties not providing online travel agencies with rates during busy periods or, not bringing enough business to an OTA over a particular time-frame.
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