Social SEO for Travel & Tourism
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Social SEO for Travel & Tourism
How changes in searcj and in digital marketing are reshaping Travel marketing
Curated by Ian R. Clayton
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How to Build Your Social Network to Create Top Ranking in Tourism

Another http://TourismMarketingMachines.com video tutorial for hotels and travel marketing. How to build your social network cover what is included in the ne...
Ian R. Clayton's insight:

This is the start of a series on how to build and use your social network to market hotels, hospitality, tourism and travel. The proprietory strategy is not the only way to do this but its efective.

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Rescooped by Ian R. Clayton from Multimedia Journalism
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Newsquest asks readers to write and publish stories as part of ‘simplified’ news sharing process – Press Gazette

Newsquest asks readers to write and publish stories as part of ‘simplified’ news sharing process – Press Gazette | Social SEO for Travel & Tourism | Scoop.it
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
Via Andy Bull
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Andy Bull's curator insight, November 24, 1:42 PM
Oh good grief, this is an example of local journalism destroying itself
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Facebook, Google, Twitter et al need to be champions for media literacy

Facebook, Google, Twitter et al need to be champions for media literacy | Social SEO for Travel & Tourism | Scoop.it
Sorry, but I don’t want Facebook to be the arbiter of what’s true. Nor do I want Google — or Twitter or any other hyper-centralized technology platform — to be the arbiter of what’s true. But I’m…
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Andy Bull's curator insight, November 20, 4:29 AM
From the post: "They can help their users develop skills that are absolutely essential: namely how to be critical thinkers in an age of nearly infinite information sources — how to evaluate and act on information when so much of what we see is wrong, deceitful, or even dangerous. Critical thinking means, in this context, media literacy."
Rescooped by Ian R. Clayton from eTourism Trends and News
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How easyJet Uses Artificial Intelligence to Improve Operations - eMarketer

How easyJet Uses Artificial Intelligence to Improve Operations - eMarketer | Social SEO for Travel & Tourism | Scoop.it
A wealth of data can be powerful, as long as that data delivers actionable insights. UK-based airline easyJet implemented artificial intelligence (AI) technology to make sense of its data and streamline areas of its business, such as stocking airplanes with the right amount of food. Alberto Rey Villaverde, easyJet’s head of data science, spoke to eMarketer’s Maria Minsker about why the airline turned to AI and the different ways the information AI provides is being used.

Via Roland Schegg
Ian R. Clayton's insight:
Bid data needs intelligence to sort out and make it meaningful rather than just overwhelming. But so to does the average travel search - its so generic and based on features and amenities when travelers are seeking personal and authentic holidays - see https://www.scribd.com/document/328439648/PersonaHolidays-How-Travel-Becomes-Truly-Personal

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Twitter is killing off Vine

Twitter is killing off Vine | Social SEO for Travel & Tourism | Scoop.it
Twitter is killing off Vine, the short-form video app it once hoped would complement its text-based network with a vibrant community of independent creators. The mobile app will be discontinue
Via Andy Bull
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6 Silly Simple Steps to take on Twitter for 15+ Leads Per Day.

6 Silly Simple Steps to take on Twitter for 15+ Leads Per Day. | Social SEO for Travel & Tourism | Scoop.it
FREE Twitter Training - Get 15 Leads Daily in 20 Minutes
Click Here Now: https://t.co/vvzltMxAsg
#networkmarketing… https://t.co/PZNoMHyoXC
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Rescooped by Ian R. Clayton from eTourism Trends and News
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Google Exec Says Master Plan in Travel Is More Connector Than Booker

Google Exec Says Master Plan in Travel Is More Connector Than Booker | Social SEO for Travel & Tourism | Scoop.it
Google launched a messaging app, Allo, last week that combines messaging and also serves as an assistant to help find restaurants and find answers to various questions.

Speaking at the Skift Global Forum in New York City Wednesday, Oliver Heckman, a Google vice president of engineering who heads the search engine’s travel product, sees a future for Google Travel in its assistant tool for eventually booking flights, giving recommendations and helping to concisely plan itineraries — all over voice.

As to whether Google plans to forge deeper into the booking space, Heckman remained reserved. “Our master plan is to be the connector that builds awesome travel experiences, qualifies users and then sends them off to the right partners,” he said.

Via Roland Schegg
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More Than 75 Percent of Companies Are Investing in Big Data in the Next Two Years

More Than 75 Percent of Companies Are Investing in Big Data in the Next Two Years | Social SEO for Travel & Tourism | Scoop.it

This year begins the shift of big data away from a topic unto itself, and toward standard practices


Via Luca Naso
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Zco Corporation's curator insight, April 4, 2:21 AM

My 3 takeaways from 2015 Gartner's research on Big Data:

1. Big Data solutions and technologies are becoming mainstream;

2. Big Data is mainly used for enhancing customer experience;

3. Business Leaders are as active as CIO/CTO in launching Big Data projects.

 

Organisations are overwhelmingly targeting enhanced customer experience as the primary goal of big data projects (64 percent). Process efficiency and more-targeted marketing are now tied at 47 percent. As data breaches continue to make headlines, enhanced security capabilities saw the largest increase, from 15 percent to 23 percent.

 

Last year, 37 percent of big data projects were initiated by the CIO, while 25 percent were initiated by business unit heads. In 2015, the roles are nearly tied, at 32 percent and 31 percent, respectively.

Adele Taylor's curator insight, July 17, 6:29 PM
What do people think of big data?  Is it a good investment?
Gerald Sifringer's curator insight, July 21, 7:10 AM
This is so true 
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Revenge of the 'legacy' sector

Revenge of the 'legacy' sector | Social SEO for Travel & Tourism | Scoop.it
While the Times and Post have greatly added audience – up 41 percent and 54 percent year over year, respectively – Buzzfeed and Huffington Post have lost overall audience. Both Buzzfeed and Huffington Post are down about 12 percent year over year.
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Rescooped by Ian R. Clayton from eTourism Trends and News
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Hilton transforms smartphones into travel companions with local guides

The guides offer individuals ideas for a 24-hour getaway. Consumers can interact with the guides by toggling between the eat and drink, shop and activity tabs, which showcase locals’ favorite options.


More about Mobile get the book WEBSITE http://marketinghotelstourismonline.com/book-bonus


Via Roland Schegg
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15 actionable tips to be a more efficient content marketer

15 actionable tips to be a more efficient content marketer | Social SEO for Travel & Tourism | Scoop.it
If you want to be a more efficient content marketer, here are a few things you can do to get the most out of your time and efforts. 
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3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog | Social SEO for Travel & Tourism | Scoop.it
We studied over 14 million tweets and two million Facebook updates from more than 100,000 accounts. Here's what w

Via Peg Corwin, Ian R. Clayton
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Peg Corwin's curator insight, June 10, 1:26 PM

One conclusion is that Pinterest and Linkedin are underappreciated by Brands.

Mike Paget's curator insight, June 10, 8:05 PM

Some very good insights to what social media channels are used by small business vs what's viewed by end users. Makes you think about how you're posting (or how your should be posting) to get the greatest visibility. 

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Facebook Live Grew Up Quickly. Here's How Broadcasters Are Jumping In - MediaShift

Facebook Live Grew Up Quickly. Here's How Broadcasters Are Jumping In - MediaShift | Social SEO for Travel & Tourism | Scoop.it
Facebook Live, the social network’s live broadcast platform, exploded into the consciousness of news organizations – literally – back in April.
Via Andy Bull
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Hoteliers revolt over Booking.com ruling

New Zealand, Queenstown hotel owner Nik Kiddle is leading a group of about 100 accommodation providers around the country, who want more freedom to offer better room rates.
It is estimated by various industry players that between 70 per cent to 98 per cent of bookings are made through online services like Booking.com and Expedia, which impose contract restrictions on hotels offering sharper deals direct on their own web sites.

Via Roland Schegg
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | Social SEO for Travel & Tourism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.


Via Andy Bull
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Rescooped by Ian R. Clayton from eTourism Trends and News
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This is why Google’s new Pixel phone is so much more expensive than its previous Nexus phones

This is why Google’s new Pixel phone is so much more expensive than its previous Nexus phones | Social SEO for Travel & Tourism | Scoop.it
The Pixel phone is the tech giant’s attempt to sell high-end, highly profitable gadgets and monetize its AI investments.

Via Roland Schegg
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Rescooped by Ian R. Clayton from eTourism Trends and News
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Expedia Plans to Build Facebook Advertising to 'Google-Like Levels'

Expedia Plans to Build Facebook Advertising to 'Google-Like Levels' | Social SEO for Travel & Tourism | Scoop.it
Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative — or supplement, actually — for Expedia and other big travel advertisers is part of it.

Via Roland Schegg
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PersonaHolidays Value Proposition

Truly amazing personal holiday planner that is highly interactive, intensely visual, respectfully personal, intuitive and immediate! http://info.personaholiday
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Google Penguin looks mostly at your link source, says Google

Google Penguin looks mostly at your link source, says Google | Social SEO for Travel & Tourism | Scoop.it
When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.

Via Alexandre Guapyassu
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Expedia: End to hotel dimming, spotlight now on commissions

Even if the practice of dimming is no longer a strategy for some OTAs, other contentious issues remain in the OTA-hotel relationship not least of which is high commission rates.
News this week that Expedia is ending its strategy of dimming hotels in search results should raise a cheer in hotel circles.

Yet it is a subject that raises blood pressure within the hotel community with stories of demotion linked to properties not providing online travel agencies with rates during busy periods or, not bringing enough business to an OTA over a particular time-frame.

Via Roland Schegg
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Dear Mark Zuckerberg - Facebook needs an editor

Dear Mark Zuckerberg - Facebook needs an editor | Social SEO for Travel & Tourism | Scoop.it
I’ve said it before and I’ll say it again: Facebook needs an editor — to stop Facebook from editing. It needs someone to save Facebook from…
Via Andy Bull
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How Facebook Live Is Changing Broadcast Journalism — Thoughts On Journalism

How Facebook Live Is Changing Broadcast Journalism — Thoughts On Journalism | Social SEO for Travel & Tourism | Scoop.it
The Social Network Blurs the Line Between Reporter and Activist ¶

“We’ve got ourselves a bit of an active morning so far so I thought I’d jump on Facebook…
Via Andy Bull
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Rescooped by Ian R. Clayton from eTourism Trends and News
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Why Pinterest is a platform that marketers cannot ignore

Look no further for proof that Pinterest is clearly driving shopping decisions. And these are not inconsequential shopping decisions either.

Via Roland Schegg
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Self Branding Secrets

Self Branding Secrets | Social SEO for Travel & Tourism | Scoop.it
Self Branding Secrets, by N A R V I J A Y ™ : Branding and Public Relations Notes
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How to Build Your Social Network to Create Top Ranking in Tourism

Another http://TourismMarketingMachines.com video tutorial for hotels and travel marketing. How to build your social network cover what is included in the ne...
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Ian R. Clayton's curator insight, November 11, 2013 5:41 PM

This is the start of a series on how to build and use your social network to market hotels, hospitality, tourism and travel. The proprietory strategy is not the only way to do this but its efective.

Rescooped by Ian R. Clayton from Multimedia Journalism
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How to Publish Content on Apple News: A Step-by-Step Guide : Social Media Examiner

How to Publish Content on Apple News: A Step-by-Step Guide : Social Media Examiner | Social SEO for Travel & Tourism | Scoop.it
Do you want more exposure for your content? Discover how to become an Apple News publisher.
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