Social Media can work wonders in internal corporate communications and boost the bottom line, as long as the message comes from the heart.
Stein Ove Fenne’s Facebook page is accessible to both personal and professional “friends” on the social network site. Without even sending him a friend request, one can see his latest photos, and that he’s married to Trude. One can also see that he lives in Windermere, Florida, close to where he got his MBA at Rollins College in Orlando. And just below his profile picture, one can see his current employment status: President, U.S. & Canada at Tupperware Brands Corporation.
“Social media is the extension of who I am,” says Fenne. “On Facebook, which is the main platform for communicating with consultants, I am Stein Ove – the private person, I am not Tupperware. I have my private inspirations, thoughts and pictures. This builds authenticity and helps consultants feel that the person they see on Facebook is real.”
If you're not familiar with our award-winning series, our Grande Guides are designed to bring needed knowledge and the hot topics impacting modern marketing and sales – all in the time it takes to swallow down your breakfast. Inside you'll find tips, firsthand expertise and tools.
Today, we tackle social selling and, more importantly, how to do it. Leading us on our adventure is sales aficionado, Craig Rosenberg – aka, The Funnelholic. We'll also be helped along the way by leading social seller, S. Anthony Iannarino, and many other social selling pros. So grab a bagel and let's get started!
The drumbeat of big data's promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.
Question: Is it true that everyone is in sales? Answer: Yes, and if they know what's good for them, they better be!
An article that describes how sales, marketing and I would say customer service is moving out of the traditional silos of their respective departments and spreading throughout modern social businesses.
Social media is no longer about what someone had for lunch. Social media is more than just people complaining about their shoddy Internet connections or their constantly crashing software applications. Social media is more than just listening to a brand’s senseless new promotion. Social media is more than just a trivial tool of the self-absorbed and treating it that way will leave you out in the cold. Social media is now a powerful communication platform and communication will always be at the heart of selling.
The Point is: Using social media to sell = increased profits.