Social Selling Evolution
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Social Selling Evolution
What is Social Selling and why is it the most important tool you can add to your Sells process.
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Why Relationships Matter More Than Ever in Social Selling [INFOGRAPHIC]

Why Relationships Matter More Than Ever in Social Selling [INFOGRAPHIC] | Social Selling Evolution | Scoop.it
Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.

Via Hugh Leonard
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7 Steps to Build Your Brand with Social Media, by @cheesycons

Building your personal and professional brand is more important now than ever. Here are 7 simple steps you can take to leverage social media in building your br
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Rescooped by Brian Remington from All About LinkedIn
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Should I Accept that LinkedIn Invitation?

Should I Accept that LinkedIn Invitation? | Social Selling Evolution | Scoop.it

That's a question I am almost guaranteed to hear during any social media workshop, or indeed, in one-on-one conversations about social networking. Even committed LinkedIn users are often uncertain of which connection requests to accept, or which invitations to extend: Someone who regularly shares your blog posts on Twitter? That guy on your condo board? Your cousin's girlfriend with the commemorative-gold-coin business?


Via Anita Windisman
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Rescooped by Brian Remington from Social Selling
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New Term for Sales: Always Be Connecting:

New Term for Sales: Always Be Connecting: | Social Selling Evolution | Scoop.it
In a competitive market where differentiating your company is the key to success, competitive intelligence is everything. LinkedIn is the solution.

Via Barry Deutsch
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Barry Deutsch's curator insight, May 29, 2013 2:51 PM

Does your sales team leverage LinkedIn to "Always Be Connecting". By now, it's well established that LinkedIn is a powerful tool for lead generation, lead nurturing, relationship building, content marketing, communicating with your prospects, engagement, and moving potential clients/customers along a path of buying.


Do all your sales reps have the knowledge and skills to use this tool and the  hands-on mentoring to actually take the learning and apply it on a day-to-day sales level?


My experience has been that very few companies selling products and perhaps even fewer on the service side have any clue where to begin. Most companies are still stuck in a 1970s mode of cold-calling for new leads - MAJOR FAIL.


I've presented to a wide variety of banks, law firms, benefit consultants, media buying firms - the full list covers a broad spectrum of companies - the percentage of companies effectively using LinkedIn as a sales tool is probably a little shy of a microscopic percentaqe.


When will you being to leverage this effective platform as another tool in your sales quiver?


Barry Deutsch

Master Coach for Teaching how to drive Sales Through Social Media

 

Are you reading our Sales Through Social Media Blog?

http://www.barrydeutsch.net/sales-through-social-media

 

Learn how to leverage social media for sales.

 

Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media

http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about

 

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Social Selling. It's Like A Birthday Cake. - Business 2 Community

Social Selling. It's Like A Birthday Cake. - Business 2 Community | Social Selling Evolution | Scoop.it
Social Selling. It's Like A Birthday Cake.
Business 2 Community
The term “social selling” is often over-used, misunderstood and intimidating. And, social selling is a very hot topic now at companies like SAP, IBM and Adobe.

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10 Things You Hate About Selling That You’ll Love About Social Selling

10 Things You Hate About Selling That You’ll Love About Social Selling | Social Selling Evolution | Scoop.it
Neal has assigned me a new topic for my monthly article. No longer will I be discussing “Social Media for B2B Sales”. Now it’s just … “Social Sales”. Rolls trippingly off the tongue and I always hated the term “social media” anyway.
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Rescooped by Brian Remington from LinkedIn Social Selling
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How social sellers make it to the top: Insights from LinkedIn Sales Connect

How social sellers make it to the top: Insights from LinkedIn Sales Connect | Social Selling Evolution | Scoop.it
Earlier this month, we at Hearsay Social had the opportunity to be a part of LinkedIn Sales Solutions' inaugural summit, hosted by Mike Derezin (Global Head of Sales, Sales Solutions, LinkedIn) at

Via Mike Ellsworth, Koka Sexton
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Mike Ellsworth's curator insight, April 29, 2013 9:13 PM

A good summary of information from LinkedIn Sales Solutions' inaugural summit. Includes some research from our buddy Jill Konrath.


Via @AndrewVest

Rescooped by Brian Remington from Social Selling: with a focus on building business relationships online
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4 Steps to Social Selling (Oracle Social Spotlight)

4 Steps to Social Selling (Oracle Social Spotlight) | Social Selling Evolution | Scoop.it

Social selling has all but done away with the image of poor Willy Loman, the guys of Glengarry Glenn Ross, or the door-to-door vacuum cleaner salesman who cleans everyone’s carpets for free then doesn’t get a sale. Those guys were cold callers who didn’t know their prospects. Didn’t even know they weren’t prospects at all.


Via Anita Windisman
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Linkedin Sales Navigator: A Beacon Or A Bust? | Socialnomics

Linkedin Sales Navigator: A Beacon Or A Bust? | Socialnomics | Social Selling Evolution | Scoop.it
The Linkedin Sales Navigator product opens up the lines of communication for sales professionals everywhere. Learn about some of the main features and how they can help with your prospecting.
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Rescooped by Brian Remington from LinkedIn Social Selling
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What makes a successful sales rep?

What makes a successful sales rep? | Social Selling Evolution | Scoop.it
A successful sales rep is "defined by the ability to do three things: teach, tailor and take control," say Matthew Dixon and Brent Adamson, whose new book on effective selling techniques uses extensive research to confront traditional wisdom...

Via Anita Windisman, Brian Remington, Koka Sexton
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Anita Windisman's curator insight, February 25, 2013 11:53 AM

This article is based on the Corporate Executive Board's Challenger model...

Rescooped by Brian Remington from Social Selling: with a focus on building business relationships online
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Why you suck at social selling

Why you suck at social selling and how to be an effective social seller.

Via Anita Windisman
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Rescooped by Brian Remington from LinkedIn Social Selling
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Using LinkedIn for Sales Prospecting: How ADP finds & closes leads

Outsoutced services provider ADP is using LinkedIn for sales prospecting in combination with Twitter to find & close more sales. Their sales force is using a...

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Rescooped by Brian Remington from Social Selling for B2B
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5 Reasons Why Social Selling Kills Cold Calling Every Time - Rick Ramos

5 Reasons Why Social Selling Kills Cold Calling Every Time - Rick Ramos | Social Selling Evolution | Scoop.it
Learn why social media is better than cold calling. Reach more people in less time.

Via Mike Ellsworth
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Mike Ellsworth's curator insight, January 6, 2014 12:18 PM

In case you haven't heard, "Social media posting is the new cold call." Here are the main points of this article:

 

Social Proof

Warm Contacts

Clarity

Oops, I Sold Someone Else

Social Attachment

 

Via @RickTRamos

 

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Traditional Selling Vs. Social Selling

Traditional Selling Vs. Social Selling and why Social Sellers outperform Traditional Sellers by at least 20%

Via Anita Windisman, Christopher Keneally
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The 5 Compelling Truth About Referrals : The Rainmaker Blog

The 5 Compelling Truth About Referrals : The Rainmaker Blog | Social Selling Evolution | Scoop.it

Via Barry Deutsch
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Barry Deutsch's curator insight, February 17, 2013 9:50 PM

My greatest take-away from this blog article was the following out of the 5 key points mentioned:


"Referrals Require a System. Attorneys need to create a referral strategy that includes a process for making referrals happen, a way to educate referral sources and a solid follow-up program. Once that is in place, you just need to operate the system."


Although the article was focused on attorneys, it could have been directed at any coach, consultant, advisor, or personal service provider.


It's at the heart of the coaching I do within the Vistage and TEC Chair community, teaching how to make referrals a system and process that requires very little time to run on a daily basis. The set-up can be time consuming, but once it's in place, you've got a system to generate an abundance of warm to hot leads - practically on an automatic basis.


Referrals are too hard to generate on "one-off" approach - I work when I can mentality. Why not create a system that keeps putting great referrals into the top of your funnel with very little effort?


Have you taken the first step to make generating referrals a system and process?


Barry Deutsch

Social Media Coach to Vistage and TEC Chairs

 

Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?

 

http://www.impacthiringsolutions.com/vistagechairs

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A Metaphor for The Challenger Sale

A Metaphor for The Challenger Sale | Social Selling Evolution | Scoop.it
In my post, Challenger: Reframing the Reframe, I spoke of the common struggles many organizations are having with the Reframe that are implementing The Challenger Sale. The aim of this post is to p...

Via Kseniya Martin
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Jerry Busone's curator insight, May 4, 2014 9:00 AM

For those that like to fish...heres a good metaphor for the challenger frame and the emotional pathway...

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7 Ways Sales Professionals Drive Revenue with Social Selling

7 Ways Sales Professionals Drive Revenue with Social Selling | Social Selling Evolution | Scoop.it
Download the new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands.

Via Koka Sexton
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How LinkedIn is Transforming Businesses

A visual story of how LinkedIn is transforming how companies hire, market and sell. Learn more below - Talent Solutions: http://business.linkedin.com/talent-
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Why Top Sales Reps Will Be Unemployed In 2 Years

Why Top Sales Reps Will Be Unemployed In 2 Years | Social Selling Evolution | Scoop.it

Here's the problem:

 

The buying environment has dramatically changed.  Most sales forces, however, have failed to adapt – especially at the Rep level.  It may be 2 years, it may be 5 before they are unemployed. It will be because of obsolescence – a failure to evolve with the market. We always see some Reps get left behind because they didn’t evolve. It didn’t matter how much training or communication they received – they were simply “old dogs that couldn’t learn new tricks.”


Via Anita Windisman
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Anita Windisman's comment, May 2, 2013 11:08 AM
Hugh, Yes it's a bold statement...I agree with the essence of the article. Sales has always been about "relationships" - meaning that people like to do business with those that they know, like and trust. The difference is that now the tools have changed, so there's no excuse for going in "cold" into any situation - either information-wise or relationship-wise.
Chris Lentzy's curator insight, May 4, 2013 7:09 AM

I do believe this

Chris Lentzy's curator insight, May 4, 2013 7:16 AM

I do believe this.  The reality is that "good" salesman have become too expensive to employ and there are alternatives available. While it wont happen right across the board, there will be a shift in this direction. 

Rescooped by Brian Remington from Social Selling: with a focus on building business relationships online
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Lead Generation Poses Biggest Challenge for B2Bs - eMarketer

Lead Generation Poses Biggest Challenge for B2Bs - eMarketer | Social Selling Evolution | Scoop.it
Finding new prospects is critical for B2B companies and seen as their biggest online marketing challenge. Social media is among the most challenging lead gen tactics, while email marketing, SEO and content marketing get the best results.

Via Anita Windisman
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Rescooped by Brian Remington from Social Selling: with a focus on building business relationships online
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How Top Sales Reps use LinkedIn to Create Buyer Personas

How Top Sales Reps use LinkedIn to Create Buyer Personas | Social Selling Evolution | Scoop.it

 

You are a B2B Sales Rep with a new product to sell. Do you know who your Buyer is?

 

New company, new division, or new product, you must ask that question. This article discusses how Sales Reps define their Buyer as a Persona. I describe how to use LinkedIn as a source to create these Personas. Then I provide a Persona Builder tool to organize your effort.


Via Anita Windisman
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Rescooped by Brian Remington from Social Selling: with a focus on building business relationships online
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How To Build Trust in Others: Critical Social Selling Behaviors

How To Build Trust in Others: Critical Social Selling Behaviors | Social Selling Evolution | Scoop.it
To succeed at Social Selling, you need to establish yourself as a trusted resource to your prospects and customers. Here are the behaviors to learn.

Via Anita Windisman
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How To Build Trust in Others: Critical Social Selling Behaviors -

How To Build Trust in Others: Critical Social Selling Behaviors - | Social Selling Evolution | Scoop.it
To succeed at Social Selling, you need to establish yourself as a trusted resource to your prospects and customers. Here are the behaviors to learn.

Via Koka Sexton
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Rescooped by Brian Remington from All About LinkedIn
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A New Mobile Experience Designed for the Everyday Professional [VIDEO]

A New Mobile Experience Designed for the Everyday Professional [VIDEO] | Social Selling Evolution | Scoop.it
Our mobile audience has greatly evolved over the past year. Today, our mobile professionals span across the globe and represent a broad spectrum, from executives to young professionals and from road warriors to desk ninjas.

Via Anita Windisman
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