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Death of the Traditional Salesman: Rise of The Social Media Entrepreneur

Death of the Traditional Salesman: Rise of The Social Media Entrepreneur | Social Selling & Personal Branding in B2B | Scoop.it
Question: Is it true that everyone is in sales? Answer: Yes, and if they know what's good for them, they better be!

 

An article that describes how sales, marketing and I would say customer service is moving out of the traditional silos of their respective departments and spreading throughout modern social businesses.


Via Anita Windisman
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Thierry Malinur's curator insight, December 21, 2012 7:41 AM

Cet article décrit bien l'intérêt d'incentiver les fonctions techniques ou support de l'entreprise aux ventes, à défaut à la generation de lead. Ce n'est rien d'autres que de la cooptation appliquée aux ventes. Beaucoup d'entreprises ont mis en place ce type de bonification depuis des décennies.  Ici, chaque collaborateur se voit attribuer un compte linkedin personnel (au final propriété de l'entreprise). C'est une solution discutable. La vraie question est l'intégration aux outils CRM des profils sociaux personnels de tous les collaborateurs comme nouveau canal d'adressage des cibles. A quand les programmes d'affiliation à destination des collaborateurs ? 

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Social Selling & Personal Branding in B2B
The Evolution of the B2B Sale
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Gary Vaynerchuk: The Secret to Networking? Leverage - The Accelerators - WSJ

Gary Vaynerchuk: The Secret to Networking? Leverage - The Accelerators - WSJ | Social Selling & Personal Branding in B2B | Scoop.it
Gary Vaynerchuk, CEO of VaynerMedia: I've been to a lot of networking events, conferences and other things of that nature, and to this day I am completely baffled by the number of people who think "good networking" is predicated on the distribution of business cards; that giving card to anybody in the room is somehow meaningful or useful. This is a massive misconception...
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A Primer in Personal Branding

A Primer in Personal Branding | Social Selling & Personal Branding in B2B | Scoop.it
Looking to land a creative job or new clients? Watch this video to get personal branding tips from TCG executive director Diane Domeyer.
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How to Train 23,000 Salespeople in Social Selling

How to Train 23,000 Salespeople in Social Selling | Social Selling & Personal Branding in B2B | Scoop.it
Social Selling evangelist Jill Rowley reveals the keys to teaching Oracle's sales force of 23,000 how to use social media to connect with today's B2B buyer.
Kseniya Martin's insight:

Great examples on how to use personalized LinkedIn connection requests. 

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There's a Right Way to Do Online Networking

There's a Right Way to Do Online Networking | Social Selling & Personal Branding in B2B | Scoop.it
Social-media sites, such as LinkedIn, can be helpful, but only if you use them correctly.
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Make The Leap: Social Media to Social Sales

Make The Leap: Social Media to Social Sales | Social Selling & Personal Branding in B2B | Scoop.it
My hero is Jon Bishop and he has been my hero since we became friends in 1st grade. We both idolized Indiana Jones, and celebrated his adventures throughout our lives. 32 years later, while I am glued...
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Cam Huu Ta's curator insight, October 15, 11:10 AM

There is a fact that social media strongly affect organisation sale today. This post pose two question and show us the defectiveness of social media towards social sale. This is how the social media (social network) helps companies increase in selling.

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LinkedIn Etiquette: How To Use LinkedIn Effectively [INFOGRAPHIC]

LinkedIn Etiquette: How To Use LinkedIn Effectively [INFOGRAPHIC] | Social Selling & Personal Branding in B2B | Scoop.it
Before you can learn how to use LinkedIn effectively to attract your ideal clients, you need to understand LinkedIn etiquette.
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Eight Linkedin Profile Tips to Tie Storytelling to Your Personal Brand

Eight Linkedin Profile Tips to Tie Storytelling to Your Personal Brand | Social Selling & Personal Branding in B2B | Scoop.it
In my role, I get asked a lot about how to promote yourself online. And it is no surprise when you think about how digital presence is key not only to your business, but also to your personal brand...
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How to Self-Promote without Being a Jerk

How to Self-Promote without Being a Jerk | Social Selling & Personal Branding in B2B | Scoop.it
Is it possible to genuinely be interested in the needs of others, and still promote yourself? Absolutely, otherwise all the good people would be starving in the streets. But doing so requires that
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Sales and the Customer Experience: 25 Ways to Make Sales Buyer-Centric - TOPO HQ

Sales and the Customer Experience: 25 Ways to Make Sales Buyer-Centric - TOPO HQ | Social Selling & Personal Branding in B2B | Scoop.it
Understanding the customer experience is one of today’s hottest topics and for good reason.
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Social Selling Reduces the Sales Cycle - Sales For Life

Social Selling Reduces the Sales Cycle - Sales For Life | Social Selling & Personal Branding in B2B | Scoop.it
A common pet peeve of sales professionals is how long it takes to “close the deal”. Read how you can reduce your sales cycle with social selling.
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Want to Close More Sales? Stop Selling

Want to Close More Sales? Stop Selling | Social Selling & Personal Branding in B2B | Scoop.it
Make your customer service reps your sales team, give information away for free, and other counterintuitive sales advice.
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Hate Selling? How to Get Over It--and Get Good at It

Hate Selling? How to Get Over It--and Get Good at It | Social Selling & Personal Branding in B2B | Scoop.it
Not to worry: The hate will disappear once you realize that selling doesn't mean acting like a salesperson.
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How to Train 23,000 Salespeople in Social Selling - Part 2

How to Train 23,000 Salespeople in Social Selling - Part 2 | Social Selling & Personal Branding in B2B | Scoop.it
Social Selling evangelist Jill Rowley reveals more keys to teaching Oracle's sales force of 23,000 how to use social media to connect with today's B2B buyer
Kseniya Martin's insight:

"The territory model is due for a transformation."

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4 Ways to Write LinkedIn Messages That Actually Get Read

4 Ways to Write LinkedIn Messages That Actually Get Read | Social Selling & Personal Branding in B2B | Scoop.it
Reaching out to someone on Linkedin requires crafted messages. These four tips to writing a LinkedIn message will help ensure yours will actually be opened.
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Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success | Social Selling & Personal Branding in B2B | Scoop.it
Think what you do professionally doesn't lend itself to a visual platform? Think--and pin--again.
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4 Ways to Stay Top of Mind on LinkedIn

4 Ways to Stay Top of Mind on LinkedIn | Social Selling & Personal Branding in B2B | Scoop.it
1. Sharing valuable and insightful content

“Top of mind” was one of the points I tried to drive home during the social
selling training at our National Sales Conference.
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“People don’t buy what you do; people buy why you do it.” Blending this approach with a 'challenge' in the sales cycle could be powerful!

“People don’t buy what you do; people buy why you do it.” Blending this approach with a 'challenge' in the sales cycle could be powerful! | Social Selling & Personal Branding in B2B | Scoop.it
TED Talks Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
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rFactr Blog – The 10 Biggest Mistakes You’re Making With Social Sales

rFactr Blog – The 10 Biggest Mistakes You’re Making With Social Sales | Social Selling & Personal Branding in B2B | Scoop.it
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You’re Not Finished Selling Until You Change Your Customer's Habits

You’re Not Finished Selling Until You Change Your Customer's Habits | Social Selling & Personal Branding in B2B | Scoop.it
It is easy to think the sales process ends once a customer has signed a contract or downloaded an app or created an account. But it’s a huge mistake.Great products have a point of view on the
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11 Body Language Essentials for Your Next Negotiation

11 Body Language Essentials for Your Next Negotiation | Social Selling & Personal Branding in B2B | Scoop.it
If you aren't in control of your body language, it doesn't matter how much you've prepared for a negotiation. Here are some top tips.
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Size Matters. How To Measure Your LinkedIn Social Selling Success.

Size Matters. How To Measure Your LinkedIn Social Selling Success. | Social Selling & Personal Branding in B2B | Scoop.it
Everyone knows they need to have a killer LinkedIn profile to help with their social selling strategy However, how do you know if it's really working the way it should be? Read this blog post to understand how to measure your success!
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Social Selling and CRM– What I Learned from Listening.

Social Selling and CRM– What I Learned from Listening. | Social Selling & Personal Branding in B2B | Scoop.it
Listening to Ken Krogue, Jamie Shanks and Jill (Brewbaker) Rowley discuss The Problem of Social Selling, I learned about Social Selling and CRM. As background to the conversation, two articles: • T...
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