Social Selling
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Why Social Selling Is A Must-Have Skill

Why Social Selling Is A Must-Have Skill | Social Selling | Scoop.it
Long before the internet and social media, people bought and sold products and services in social ways. Consumers asked their friends, families and neighbors for advice and recommendations before the…

Via Thomas Faltin
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How to Add Social Selling to Your Marketing Mix

How to Add Social Selling to Your Marketing Mix | Social Selling | Scoop.it

Intermediate/ Digest...

 

With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To Do list, and without adding staff. Here's how.

 

1. Focus your efforts

Don't waste time trying to be everywhere all the time. Instead, determine which social networks your target customers use most frequently, what groups they belong to, and what their profile looks like beyond basic demographic information.

 

2. Listen first

By following conversations, identifying challenges among your target audience, and seeing how they interact with one another, social sales pros can gain a better sense of how to engage those target customers. It also helps to identify those who are most active, most vocal and opinion leaders among their peer groups.

 

3. Speak carefully

When you do feel comfortable that you can offer something of value to the group, be careful that it doesn't come off as a direct sales pitch. Use the context you discovered online as part of your outreach to break the ice or introduce yourself, which will help generate a more positive response.

 

4. Be consistent

Social media allows you to express your brand's unique personality and to humanize the experience for your customers—to put a face behind the brand. However, it's important to maintain the same consistent message and voice that your customers have come to know and trust, just as you do on your website, in printed pieces, paid advertising, and other customer-facing materials.

 

5. Provide service beyond the sale

Don't stop interacting with customers once the sale is made. After the sale is when the social selling process can really pay off. By continuing the conversation—providing ongoing support, helpful hints, and other information—you can transform customers into an army of loyal brand advocates who will recommend your product to their social sphere both online and offline, thus continuing the word-of-mouth cycle that drives future customer acquisition.

 

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Via marketingIO
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marketingIO's curator insight, December 22, 2013 5:31 PM

There are generally two types of "how to" articles: hard and soft. The hard "how to's" are specific, step by step, this is how you do it. This article is an example of soft: general direction on how to approach social selling. Consider these rules to follow.

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The Social Science of Social Selling - Gartner | #TheMarketingTechAlert

The Social Science of Social Selling - Gartner | #TheMarketingTechAlert | Social Selling | Scoop.it
People are more likely to buy (convert) if they’re already part of the communityThey’re more likely to join a community if they believe a friend or peer is already a memberAnticipate that any sale will happen after a period (perhaps a long period) of simply getting comfortable with the communityCommunities need an identity — they can’t be generic

 

Ultimately, our research reminds the marketer that social selling is social first, selling second. There is a right way and a wrong way to approach it in a social context. Just like a well-choreographed dance, it requires the partners to be moving in rhythm before the big closing number.

 

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Via marketingIO
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marketingIO's curator insight, March 23, 2014 8:33 PM

There's a method that isn't as fast as one would think. Akin to the SEO process: takes a while for it to kick in, but well worth it.