In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips for finding already tweeted content you can share with your followers.
Retweeting is one marvelous way to utilize existing content to build your following and grow your brand. This is where you pick up on a message from another source that you feel your followers will be interested in seeing and send it out there.
A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.
The following infographic describes some of the most anticipated SEO trends for the new year.
The new year brings new opportunities, at least for those who look for them. Online marketing is no exception, and the time is ripe for getting your campaign and online assets back on track. Why? Because worthless social and online campaigns cost money and sales. So with no further ado, here are the top ways to improve lead generation in 2014:
You may have already figured out that getting people to opt-in to your email list isn’t as easy as slapping an opt-in box in your sidebar. Sure, you will get some signups that way, but the real trick is getting website visitors to your opt-in page.
"From launching a community of practice through to e-learning events to embedding knowledge as part of a response to succession planning, how can you get people sharing knowledge? There are many ways, but we find the following 9-step framework to be highly successful."
CIO 8 Ways to Use LinkedIn Groups to Boost Your Business CIO CIO — LinkedIn Groups "provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and...
Twitter is growing on a daily basis and people are trying to figure out strategies that work in terms of marketing and exposure. It is easy to reach people on Twitter, because people can reach customers directly. If that isn’t enough, you can easily campaign to get more followers. Forbes recently discussed how the most successful for of marketing on Twitter is starting conversations with people. Branding has become less about telling people what to do, such as buying products and clicking on links, and more about creating genuine relationships through honest conversations.
An effective content strategy would make an optimum use of the various content tools and delivery media so that the efforts translate into high quality leads which converts into business. Below are some tips that would serve as a useful guide for you in planning your content market strategy.