Everyone knows they need to have a killer LinkedIn profile to help with their social selling strategy However, how do you know if it's really working the way it should be? Read this blog post to understand how to measure your success!
Remember to pay attention to the size of your LinkedIn social selling network and cultivate it and nurture it. In addition to its size you need to know what to do with it, so work your engagement opportunities in LinkedIn Groups, status updates and overall brand management.
Prospects and salespeople seem to hate cold calling with equal passion. It’s intrusive and annoying for buyers, and it’s ineffective, time-consuming, and draining for reps. If cold calling is the schoolyard bully, social selling is the new kid on the block. Fortunately for everyone, social selling is more than capable of winning the fight.
See how these two wildly different strategies stack up.
Jeg er helt enig i denne fremgangsmåde - det er vigtigt, hvis du vil have succes med social selling - at du tager dig tid til, at møde dine kontakter offline - mennesker handler med mennesker - du kan bruge med fordel bruge de sociale medier til at skabe og vedligeholde kontakten - når du mødes med andre mennesker - har du mange flere ting at spille på- eks - dit og den andens kropssprog - er der kemi osv.
Min erfaring siger mig - at succesraten ved at bruge de social medier til at skabe en god relation - og derefter mødes fysisk - den er kraftigt stigende - især hvis man måler det i forhold til kanvassalg pr. telefon.
“ Let's face it, we are all guilty...connect and forget. That's right, we accept a connection or ask for a connection and when they connect with us, we do nothing more.We work so hard to get”
Via Social Sales Link
Jesper Dalhus's insight:
Kender du det? Du har fået en ny forbindelse via LinkedIn og så sker der ikke mere...? For mig er det vigtigt, at lære mine nye forbindelser lidt bedre at kende, og ofte når jeg hooker up, følger jeg op med en kort besked, en lille beskrivelse og evt et spørgsmål. På denne måde får jeg skabt en relation, det gør det iøvrigt også meget nemmere, hvis jeg kunne tænke mig at møde min nye forbindelse one2one på et tidspunkt, vi "kender" jo hinanden lidt i forvejen Her får du nogle gode tips, til at komme videre med din nye relation
If you use Lead Builder and Premium Search, then you already know how effective they are for sales prospecting in LinkedIn’s 277M+ member base. You probably already know the basics, like how to create lead lists using custom criteria to find new accounts. But there are a few tricks you may not be using that make these robust sales solutions extra lethal.
Search your named accounts to find the buying committee, not just a single prospect
Multi-threading into an account not only gives you a better understanding of the stakeholder map, it also gives you more access points and increases your chances of making the sale. LinkedIn recently conducted a sales prospecting survey of several thousand sales professionals. We asked sales reps about their performance against quota and then compared it against their LinkedIn sales prospecting activity....
LinkedIn dumps CardMunch for Evernote as quest to digitize business cards continues.
Jesper Dalhus's insight:
Det skal du bare prøve.
Jeg har lige prøvet den nye funktion fra Evernote, hvor man kan tage et billede af et visitkort.
Dels bliver alle oplysningerne på personen gemt de rigtige steder, er man hooket up, kan man se LinkedIn profilen med det samme, er man ikke hooket up, kan man sende en invitation direkte fra Evernote, ret smart...
Og og og, så har Evernote lavet en mulighed for at lave et notat på personen, eks. hvor man har mødt ham, en ting som man ikke har på LinkedIn i forvejen
People who participate in LinkedIn Group discussions get an average of four times as many profile views. Use Linkedin Groups for sales success. Here's how....
The popularity of LinkedIn Groups led LinkedIn to recently updating the look of Groups pages, more streamlined and visually appealing. That’s good news, because many experts believe that LinkedIn Groups offer your best chance at business development success.
Where Do You Start?
With over two million groups, sometimes it’s hard to navigate successfully in the LinkedIn Groups world.
In the newly launched book, “42 Rules for 24-Hour Success on LinkedIn (2nd Edition): Learning to Generate Results Using LinkedIn for Leads” (by Chris Muccio and Peggy Murrah), the authors offer some advice. They suggest that you should:
...join many groups, participate in a few, manage one.
Social selling is a new discipline, and an efficient way to communicate and deal with more customers. Gone are the days where handing out business cards was the end-all and be-all.
Social media selling is what is happening now and involves using social networking sites to target and build relationships with potential customers. It involves understanding the process of selling and buying and how to optimize it for more connected and better informed customers. Below are 3 tips to get you off on the right track with social selling.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.