The thought of diving head first into social media marketing may be daunting, particularly if time is already limited or you lack the resources to hire an expert. Luckily, there’s an easy way to ma…
Don't make rookie social media mistakes. If you're just getting started, act like you've been on the social media game for a long time! Take these tips to blend in with the pro's.
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of mar…
We know images are essential for a good content marketing strategy, but do colors have an influence on your readers as well? This chart analyzes the effects of color on content.
Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Viral videos: helping your business or just more clickbait?
Celebrating the holidays with family, friends and co-workers can be fun until a social media snafu threatens to ruin the holiday merriment.
Don't let an awkward tweet ruin your holiday!
Top 10 Social Media posts published by SocialMouths in 2014, the best about Facebook, Google+, Pinterest, content marketing and even Nicki Minaj.
What can you learn from the most successful social media posts of 2014? These posts share some commonalities. What's more effective, buzzwords, effective content, or click-bait marketing?
Learn 8 totally data-backed ways to revolutionize the results of your content marketing strategy in 2015. Are you ready to up your game and win?
Adding content to your sales email is a simple yet effective tactic for nurturing leads. These content marketing strategies can amplify your existing sales techniques to turn more leads into prospects.
As we start thinking about the new year, let's talk social media. Defriend that creepy guy you met a couple years ago on Facebook, and unfollow that distant cousin who posts blurry photos at the gym on Instagram.
Instagram isn't just for sharing what you had for lunch. I personally follow most of my favorite brands on instagram. Images reach a wider audience than text, and a picture might resonate with your audience a lot more than a tweet or facebook post.
There really is no question mark around content marketing anymore. Content Marketing is crucial for every brand whether you are a B2B or a B2C brand.
Content is an investment. How do you know if the ROI is positive? We have published lots of papers explaining the ROI of content curation. Essentially, you need content to gain rankings online. You can either write original content or curate existing content. Regardless of how you get it, being actively posting content will always be a positive benefit for your business!
Creating your social media marketing plan shouldn't be that hard. Here's a 6-step guide on how to create a social media marketing plan.
Social Media is the new Wild West. A shiny, splendid El Dorado for marketeers, daring entrepreneurs, eclectic tycoons, fashionistas and so on. However, just as California for the pioneers, social media has also proved to be an arid and desolate land for those looking for an easy and fast way to zillion-dollar-revenues. What you will find below is not THE list, but MY list of the 10 things you should absolutely avoid on social media: it is very personal and absolutely liable to any correction or comment. And I like to think this can be applied to both private profiles and business ones.
Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy?
Are people following you on twitter?
Want to boost your career credibility? Consider this expert advice on strengthening a personal brand.
Media has changed. It used to be that startups or SMBs couldn’t buy media. TV, print or radio remained inaccessible to early-stage companies for simple budget reasons but also know-how and compl…
Let content become a lifestyle! The game has changed and it is absolutely necessary to keep your website updated with great content if you want to do well in search engines. Engage your audience, leverage your social networks, and transform what you're already reading into revenue-generating, sharable content!
A recent eMarketer article reported that according to the National Retail Federation (NRF) and Prosper Insights & Analytics “Thanksgiving Weekend Spending Survey” overall shopper traffic was down this year while Black Friday online sales were up...
Social media is a time to SELL! FInd your audience on social media. They are looking to buy.
Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it.
Forbes is a valued source of news, I believe their rankings are accurate.
Search Engine Optimization is a sturdy foundation for a website. When it is properly constructed, it’s a strong base on which a site can sit and be seen. SEO is a time-tested and ever-present force…
I'm having a hard time figuring out what this article is trying to prove, but I love Hank Hill, so I'll go ahead and share it. I tell you hwat.
With social media firmly established as the most popular web activity amongst mainstream users, consumers now make their purchasing decisions in a dramatically different way to how they did just a fe…
Stay on top of customer problems by tracking social media conversations. This is a great way to reach your audience at a broad level. If you help one person over social media, their whole network will see the interaction and understand the value of your customer service!
Content - Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple ...
sharing content on social networks is key!