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Top trends in the world of social media marketing for summer 2014.

Gina Tucker:

social media constantly changes! 

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Commerce Pundit's curator insight, May 14, 2:05 AM

Really, Social media is extremely influential stand. This post is very helpful for me.

The thought of diving head first into social media marketing may be daunting, particularly if time is already limited or you lack the resources to hire an expert. Luckily, there’s an easy way to ma…
Gina Tucker:

Don't make rookie social media mistakes. If you're just getting started, act like you've been on the social media game for a long time!  Take these tips to blend in with the pro's. 

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The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of mar…
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We know images are essential for a good content marketing strategy, but do colors have an influence on your readers as well? This chart analyzes the effects of color on content. 

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Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Gina Tucker:

Viral videos: helping your business or just more clickbait? 

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Celebrating the holidays with family, friends and co-workers can be fun until a social media snafu threatens to ruin the holiday merriment.
Gina Tucker:

Don't let an awkward tweet ruin your holiday!

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Top 10 Social Media posts published by SocialMouths in 2014, the best about Facebook, Google+, Pinterest, content marketing and even Nicki Minaj.
Gina Tucker:

What can you learn from the most successful social media posts of 2014?  These posts share some commonalities. What's more effective, buzzwords, effective content, or click-bait marketing? 

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Not all social media best practices are good choices for marketers heres a breakdown of five common social myths.
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iNeoMarketing's curator insight, December 14, 11:59 AM

Myth No. 6: Social is a significant factor when driving revenue.

Leonard Waks's curator insight, December 15, 8:02 PM

OK. We're all social now - even us introverts! Not surprising then that a lot of 'myths' are floating around. And then, exploding 'myths' is a favorite kind of 'content'. 

 

So along comes this article to explode our myths about social. Who knew that you didn't have to respond to every comment, or hit every single social channel, or nudge your 'evangelists' to bug everyone by talking up your 'brand' at every turn. 

 

Well so much for those myths - now you know. 

Marc-Antoine Achard's curator insight, December 17, 9:03 AM

5 Mythes dissipés sur le social media marketing

Learn 8 totally data-backed ways to revolutionize the results of your content marketing strategy in 2015. Are you ready to up your game and win?
Gina Tucker:

Adding content to your sales email is a simple yet effective tactic for nurturing leads. These content marketing strategies can amplify your existing sales techniques to turn more leads into prospects.

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Jeff Domansky's curator insight, December 12, 9:42 AM

Learn 8 totally data-backed ways to revolutionize the results of your content marketing strategy in 2015. Are you ready to up your game and win?

Marco Favero's curator insight, December 12, 4:47 PM

aggiungi la tua intuizione ...

Ron Baker's curator insight, December 17, 4:02 PM

Jasmine provides some very good observations with regards to content marketing strategies

As we start thinking about the new year, let's talk social media. Defriend that creepy guy you met a couple years ago on Facebook, and unfollow that distant cousin who posts blurry photos at the gym on Instagram.
Gina Tucker:

Instagram isn't just for sharing what you had for lunch. I personally follow most of my favorite brands on instagram. Images reach a wider audience than text, and a picture might resonate with your audience a lot more than a tweet or facebook post. 

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With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.
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Is it time to look at your social media from a fresh perspective? This article share 26 tips that can breathe new life into your social media marketing.
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Unless you’ve had your head under a rock or lived in some remote are, you know how important a sound content marketing strategy is to your ROI. Content marketing is the new SEO, not only scoring bi…
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They’re there to connect, not to promote.
Gina Tucker:

Is your CEO social savvy?

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There really is no question mark around content marketing anymore.  Content Marketing is crucial for every brand whether you are a B2B or a B2C brand.
Gina Tucker:

Content is an investment. How do you know if the ROI is positive? We have published lots of papers explaining the ROI of content curation. Essentially, you need content to gain rankings online. You can either write original content or curate existing content. Regardless of how you get it, being actively posting content will always be a positive benefit for your business! 

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Creating your social media marketing plan shouldn't be that hard. Here's a 6-step guide on how to create a social media marketing plan.
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Social Media is the new Wild West. A shiny, splendid El Dorado for marketeers, daring entrepreneurs, eclectic tycoons, fashionistas and so on. However, just as California for the pioneers, social media has also proved to be an arid and desolate land for those looking for an easy and fast way to zillion-dollar-revenues. What you will find below is not THE list, but MY list of the 10 things you should absolutely avoid on social media: it is very personal and absolutely liable to any correction or comment. And I like to think this can be applied to both private profiles and business ones.

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If you’re in sales, I bet you’ve heard of ABC: “always be closing.” Except that’s not what it stands for anymore in the #SocialSelling era.

Gina Tucker:

The ABCs of sales: what do they mean to you? 

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Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy?
Gina Tucker:

Are people following you on twitter? 

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Kym Reinstadler, SCN Feature Writer's curator insight, December 9, 7:51 PM
If you’re fairly new to Twitter -- and even if you’re not -- I think you’ll appreciate this graphical representation of what makes you Tweet royalty. Best of all, it’s not that hard!
Darcy Bevelacqua's curator insight, December 10, 10:56 AM

Great info graph to help you get your Twitter account in order. Worth a quick read. 

Jeanine Askew's curator insight, December 10, 12:16 PM

Key Takeaway: Being Twitter worthy takes more effort than you would expect. 

 

This article suggest that if you tweet everyday about a variety of subjects you have a chance of becoming twitter worthy. I find this article interesting considering the 44% of people on twitter who have not even made a single tweet. 

 

Twitter fascinates me. Twitter is the one site on social where you are only allowed to type a limited number of characters. Yet, many people how so much to say on this social media site. It really proves how important your words can be.

Want to boost your career credibility? Consider this expert advice on strengthening a personal brand.
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  Media has changed. It used to be that startups or SMBs couldn’t buy media. TV, print or radio remained inaccessible to early-stage companies for simple budget reasons but also know-how and compl…
Gina Tucker:

Let content become a lifestyle! The game has changed and it is absolutely necessary to keep your website updated with great content if you want to do well in search engines. Engage your audience, leverage your social networks, and transform what you're already reading into revenue-generating, sharable content! 

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A recent eMarketer article reported that according to the National Retail Federation (NRF) and Prosper Insights & Analytics “Thanksgiving Weekend Spending Survey” overall shopper traffic was down this year while Black Friday online sales were up...
Gina Tucker:

Social media is a time to SELL! FInd your audience on social media. They are looking to buy. 

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2DiFore Marketing Solutions's curator insight, December 8, 7:38 AM

Great way to start the week with these 20 quick tips to help drive awareness of your product or services this #holiday season!

Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it.
Gina Tucker:

Forbes is a valued source of news, I believe their rankings are accurate. 

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Search Engine Optimization is a sturdy foundation for a website. When it is properly constructed, it’s a strong base on which a site can sit and be seen. SEO is a time-tested and ever-present force…
Gina Tucker:

I'm having a hard time figuring out what this article is trying to prove, but I love Hank Hill, so I'll go ahead and share it. I tell you hwat. 

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With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.
Gina Tucker:

will you be on top of social media in 2015? 

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Jeff Domansky's curator insight, December 9, 1:49 AM

With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social keeps on growing.

With social media firmly established as the most popular web activity amongst mainstream users, consumers now make their purchasing decisions in a dramatically different way to how they did just a fe…
Gina Tucker:

Stay on top of customer problems by tracking social media conversations. This is a great way to reach your audience at a broad level. If you help one person over social media, their whole network will see the interaction and understand the value of your customer service! 

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Content - Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple ...
Gina Tucker:

sharing content on social networks is key! 

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Mike Allen's curator insight, December 11, 6:40 PM

Very important concepts here!

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