Curated by Gina Tucker
Here are three key ways your customers have changed (perhaps while you weren’t looking), and one way that your customers and their desires haven’t changed at all.
Don't get stuck in ancient marketing methods. People change, and so should how we market.
Personal brand is essential to company brand!
Luxury brands are masters of inspiring their customers with the heritage, history and loftiness of their products. They do this with an almost...
Luxury brands are masters of digital marketing. That's why we're willing to pay $500 more for one sweater than a nearly identical cheaper one. Without their online presence, many "luxury" goods couldn't get away with being so expensive, thus is the beauty of quality marketing.
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.
The chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV show), which will appear every week....
For businesses where the value of content marketing may not be as clear-cut as others, it may be worth aiming to get buy-in for a pilot or test program, rather than trying to get your boss to go “all-in” at once. However, while this may seem like a smaller battle, it won’t necessarily be an easier one to win — unless you are well prepared with a solid plan that positions content marketing as something well worth committing to....
"Storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg."
Read the full article to find out more about these 6 storytelling lessons from Spielberg:
Work with the right collaboratorsGet up close and personalKnow when to repurpose great storiesDelight in the processStory first, technique secondLearn from your mistakes
A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”.
Restaurants need to be up-to-date on social media!
Great outlook on marketing!
99% of Social Media Posts Generate Almost no Engagement [STUDY] (99% of Social Media Posts Generate Almost no Engagement [STUDY] http://t.co/fEWYVIRodG)...
Make sure your social media posts have good content!
Organic reach on Facebook is declining, meaning you need to pay to reach your fans. If you're paying to distribute your content on Facebook, then is there any reason to try and increase the number of page likes you have?
Facebook is helping marketers!
So you’ve got the basics of Twitter down pat. You follow influential marketers and industry leaders. You tweet links to your new blog posts and white papers. You and Larry (that’s the name of the Twitter bird—who knew?) are pretty much best friends.,N,
ow that you’ve established yourself on Twitter, what are the next steps you can take to really excel on this microblogging platform? Let’s take a look at how you can use social listening on Twitter to delight your current customers and generate more leads...
I recently came across an article titled “Is Social Media Social Anymore?” Now, the author’s intent here is to make people think about how constantly being glued to mobile devices and platforms…
Useful for social media marketers!