Social Selling
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LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing

LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing | Social Selling | Scoop.it

A collection of the absolute best free LinkedIn training materials across the internet including tutorials, infographics, how-to articles and webinars.The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts.

 

It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn....


Via Jeff Domansky
Brandon Uttley's insight:

Excellent LinkedIn learning resources.

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Brandon Uttley's comment, August 30, 2013 3:01 PM
Great share, thanks Jeff.
Jeff Domansky's comment, August 30, 2013 4:43 PM
Glad it was useful Brandon.
Mance Creative's curator insight, March 31, 2014 5:54 PM

LinkedIn is a powerful resource and networking tool for business professionals.

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Why Social Selling Matters

Why Social Selling Matters | Social Selling | Scoop.it
The world of B2B buyers has changed. It used to be that one person was often responsible for making major purchase decisions in corporations. That has changed dramatically in the past several years. Would you be surprised to know that according

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Lydia's Marketing & Communication Consulting's curator insight, September 3, 2015 6:48 AM

Given that many people are involved in most B2B buying decisions, "social selling" is an important. aspect of the sales strategy.

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Is Your C-Suite Social?

Is Your C-Suite Social? | Social Selling | Scoop.it
Social is here to stay. If I’ve said it once, I’ve said it a thousand times. As employees evaluate how to incorporate social into their daily activities, they often look to their CEO (and the rest of
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Must-Know Strategies That Boost Your LinkedIn Engagement

Must-Know Strategies That Boost Your LinkedIn Engagement | Social Selling | Scoop.it

Via Anita Windisman
Brandon Uttley's insight:

Good tips shared by @Anita Windisman.

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Best Time For Sharing Content [Infographic]

Best Time For Sharing Content [Infographic] | Social Selling | Scoop.it

Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.


Via Lauren Moss
Brandon Uttley's insight:

This is a great reference for when to post social content.

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Ready Media Solutions's curator insight, December 30, 2013 9:13 AM

Interesting infographic on content sharing! What do find has been your best/worse to share content by device?

Heather Koroll's curator insight, March 19, 2014 9:26 PM

add your insight...

 
Michelle Gilstrap's curator insight, March 24, 2014 12:26 PM

Knowing when to share is always a good idea. Check out this infographic.

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The Rise of Social Salespeople

The Rise of Social Salespeople | Social Selling | Scoop.it
Co-Authored by Social Sales Expert Jim Keenan Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering.

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Lydia's Marketing & Communication Consulting's curator insight, December 10, 2013 11:01 PM

Get with the program people...

Stefanie Pfahler's curator insight, December 28, 2013 6:45 PM

maybe an indication that Sales and Marketing will merge in the long-run?

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Boost Social Selling with LinkedIn Infographic

Boost Social Selling with LinkedIn Infographic | Social Selling | Scoop.it
LinkedIn Sales Navigator has an impact on the effectiveness of sales professionals. The studies were completed by the Aberdeen Group and the Sales Management Association.

Via Anita Windisman
Brandon Uttley's insight:

Some great Social Selling facts in a nicely done infographic from LinkedIn.

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Miles Austin's curator insight, February 12, 2014 10:28 PM

Makes the point without many words.

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LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing

LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing | Social Selling | Scoop.it

A collection of the absolute best free LinkedIn training materials across the internet including tutorials, infographics, how-to articles and webinars.The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts.

 

It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn....


Via Jeff Domansky
Brandon Uttley's insight:

Excellent LinkedIn learning resources.

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Brandon Uttley's comment, August 30, 2013 3:01 PM
Great share, thanks Jeff.
Jeff Domansky's comment, August 30, 2013 4:43 PM
Glad it was useful Brandon.
Mance Creative's curator insight, March 31, 2014 5:54 PM

LinkedIn is a powerful resource and networking tool for business professionals.

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How To Ask For A LinkedIn Introduction -- And Get One

How To Ask For A LinkedIn Introduction  --  And Get One | Social Selling | Scoop.it
Here are the best ways to persuade a contact in your social media network to connect you to someone who might help your career.

Via Anita Windisman
Brandon Uttley's insight:

Great template at the end for asking for introductions.

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Why Widespread Social Selling Adoption In Companies Remains A Challenge

Why Widespread Social Selling Adoption In Companies Remains A Challenge | Social Selling | Scoop.it
Social Selling is seemingly hot. The concept refers to the use of social media to help a company i...
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How to Understand, Define and Identify Online Influence

How to Understand, Define and Identify Online Influence | Social Selling | Scoop.it

How do we define true influence, the kind that leads to real ROI and sales for brands? Simple - put the customer at the heart of the influence circle....

 

The main challenge is the definition of influencer by today’s social web meaning. Sure, you can create great content, get a ton of followers, social shares, etc. But that doesn’t necessarily mean you’re going to be any good for a brand to work with. There are way too many factors at play when it comes to influence that trying to gauge the term as a generic entity results in failure for the brands connecting with them....


Via Jeff Domansky
Brandon Uttley's insight:

Good visual representation and information on how to define influence and find influencers.

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Jeff Domansky's curator insight, June 26, 2013 2:10 PM

This is a really useful perspective on defining influence and finding the influencers.

MTD's comment, June 27, 2013 5:27 AM
Very useful indeed. Nicely illustrated too - simple, easy to make into a definite and forward-moving approach. The buyer in the centre of the process is everything. It's astonishing how many businesses, particularly B2B enterprises, still think they don't have to do that. Whereas as this makes clear, it makes every process in B2B and B2C selling more effective, efficient, rapid and complete. The buyer is in charge. Hence the new CEO - Customer Executive Officer - concept, etc...this makes it apparent in the online influence arena. Thanks.
MTD's curator insight, June 27, 2013 5:28 AM

Very useful insight into how aligning your online approaches around the buyer enables you to become more effective and complete and to create more 'total' buyer enablement programs online. 

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Aberdeen View: Social Selling Powers B2B Success

Aberdeen View: Social Selling Powers B2B Success | Social Selling | Scoop.it
Practical Perspectives for the Midsize Business. Brought to you by IBM.

 

Synopsis...

 

Collaborative selling

[The] most effective sales teams utilize collaborative applications, generally integrated into the CRM, to facilitate a virtual water-cooler environment and encourage user-generated content that helps add to the overall tribal knowledge of the enterprise.  As a result, sellers more effectively tap into the collective wisdom of a larger circle of knowledge.

 

Intelligence-gathering 

Research Fact: the Best-in-Class are 90% more likely to use “Predictive social intelligence: using current data about prospects / customers to highlight most likely repeat purchasing patterns,” compared with other companies. The form factor of this informal user-generated content is often of benefit to sales reps seeking to end-around the polished and scrubbed pronouncements of corporate PR teams. Even better, it creates the opportunity to cut through red tape via…

 

Direct messaging

We repeatedly hear in about scenarios in which a prospect does not answer the phone or e-mails but responds quickly to a direct message. I'm sure that many of us have a love-hate relationship with our inboxes - and perhaps someday direct messages will become more annoying than they are now - but today, this communications modality is fresh and new enough to make it the communications channel of choice between seller and buyer personas.  Try it a few times; you’ll be pleasantly surprised.

 

The Non-Salesy SME

[A] wise sales professional will actually not make a sales pitch within their social networks, but rather become a subject matter expert whom their prospects and customers come to associate with helpful knowledge. The easiest way to do this is to simply re-tweet (curate) the content that the product experts, engineers, or intellectual leaders within your organization are producing; there is little need to create fresh content, given the remarkably easy curation tools within social networks.


Via marketingIO
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marketingIO's curator insight, March 20, 2013 8:30 AM

We wouldn't necessarily call this social selling, rather, how to use social media to enhance the B2B sales process. Q: does your sales process incorporate social media as a sales tool? Does your sales training? Click through for more explanation behind each point.


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Mike Ellsworth's curator insight, April 28, 2013 4:38 PM

I couldn't possible add to these great recommendations from Aberdeen.

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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Social Selling | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."


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Justin Nalepa's curator insight, December 20, 2012 11:32 AM

In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 

Jeni Mawter's curator insight, December 20, 2012 9:38 PM

Awesome infographic to show how the declining film industry is fighting back!

Dolly Bhasin 's curator insight, December 23, 2012 11:23 PM

Gr8 Infographics on how Documentary films are using Technology

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SlideShare for Social Selling

The social selling activity that is the most foreign to salespeople is Content Sharing.
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Study: Skilled Social Media Users Are Six Times More Likely To Exceed Quota

Study: Skilled Social Media Users Are Six Times More Likely To Exceed Quota | Social Selling | Scoop.it
I'm endlessly fascinated by what's happening to the role of the salesperson due to social media adoption.
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LinkedIn clobbers competitors in sales intelligence, new rankings show

LinkedIn clobbers competitors in sales intelligence, new rankings show | Social Selling | Scoop.it
When you think sales intelligence solutions -- data companies that offer names, organizations, and contact information for leads -- you typically think of old graybeard companies like Dunn & Br...

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The Sophisticated Marketer’s Guide to LinkedIn, an infographic

The Sophisticated Marketer’s Guide to LinkedIn, an infographic | Social Selling | Scoop.it

Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives.LinkedIn, loves being in the business of helping professionals achieve success through such sophisticated approaches.That’s why Li created the Sophisticated Marketer’s Guide to LinkedIn.


Via Jeff Domansky
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aanve's curator insight, February 14, 2014 9:48 PM

www.aanve.com

 

Alexandre Saint-Jean's curator insight, February 16, 2014 12:09 PM

Your new favorite LinkedIn checklist is out now !

Jordi Carrió Jamilà's curator insight, February 17, 2014 3:07 AM

Excelente guía (Infografía) para el profesional de venta en LinkedIn, donde dónde propone un checklist de acciones a realizar. 

 

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Social Selling: What Sales Leaders Need to Know

Social Selling: What Sales Leaders Need to Know | Social Selling | Scoop.it
Photo by Victor1558.
Brian Baillard is HootSuite’s VP Global Strategic Accounts. This is the first post in a series on social selling aimed at sales leaders and executives.
It’s becoming hard to ignore social media.

Via Thomas Faltin
Brandon Uttley's insight:

Good tips from Hootsuite.

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A story of two sales experts [infographic]

A story of two sales experts [infographic] | Social Selling | Scoop.it

One of best pieces of advice I got as I grew up was to always find ways to work smarter and not harder. By leveraging people, technology and other resources in a smarter way you have the opportunity to have a much larger impact than if you just worked harder in a vacuume. In the 2013 research by the Sales Benchmark Index they tell a story of two very real sales people (names have been changed to protect the innocent) and how they approach their sales career.


Via Anita Windisman
Brandon Uttley's insight:

Great information.

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Anita Windisman's curator insight, November 27, 2013 10:36 AM

"Old school" selling versus "social selling". What approach is more effective?

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brandshare: Edelman’s Consumer Marketing Study

Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share.Many more interesting research and insights for marketing content marketing and PR pros.


Via Jeff Domansky
Brandon Uttley's insight:

Good insights for marketers and sellers.

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Ali Anani's curator insight, October 8, 2013 12:18 AM

A very insigtful presentation that highlights the idea that sharing is caring.

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The Social Selling Manifesto

The Social Selling Manifesto | Social Selling | Scoop.it

The Social Selling Manifesto from Sales Performance International

Brandon Uttley's insight:

The Social Selling Manifesto

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Here's How to Use Content Curation as a Powerful Brandbuilder

Here's How to Use Content Curation as a Powerful Brandbuilder | Social Selling | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.

Via janlgordon
Brandon Uttley's insight:

Content curation is an essential practice for successful practitioners of Social Selling.

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Lydia Gracia's curator insight, February 26, 2014 8:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:29 PM

agregar su visión ...

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:30 PM

agregar su visión ...

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Study: LinkedIn Positioned To Become First Global Economic Graph, Business Platform On Par With Google And Facebook | TechCrunch

Study: LinkedIn Positioned To Become First Global Economic Graph, Business Platform On Par With Google And Facebook  | TechCrunch | Social Selling | Scoop.it

LinkedIn is positioned to become the first global economic graph with the ability to mine the transactions of an emerging data economy. That’s the conclusion of a study by faberNovel, a Paris-based consulting group that has published the results of its work with a detailed 127-slide report titled: LinkedIn, The Serious Network.


Via Anita Windisman
Brandon Uttley's insight:

This is the most comprehensive overview of LinkedIn's value propositions that I have seen. Must reading for anyone interested in marketing, sales and talent recruitment.

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Anita Windisman's curator insight, July 3, 2013 5:46 PM

What does this mean for those in sales roles?  From the article: LinkedIn is a business platform.  We bring the power of the social network to business.  In other words, THAT's social selling!

Brandon Uttley's comment, July 6, 2013 8:38 AM
That is an amazing and compelling amount of information.
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Social Selling Advice: 10 Ways To Get Found More Easily On LinkedIn

Social Selling Advice: 10 Ways To Get Found More Easily On LinkedIn | Social Selling | Scoop.it
LinkedIn is a springboard for new leads, starting business connections, and social selling. Here are 10 ways to get found quicker and easier. Enjoy!
Brandon Uttley's insight:

Good advice from Gerry Moran.

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Rise of the social selling expert - Econsultancy

Rise of the social selling expert - Econsultancy | Social Selling | Scoop.it

Blocking and tackling again. The author's argument: social media drives opportunities for the B2B marketer, and Big Data is just a buzzword (for now). Focus on the B2B basics, and drive leads and sales.  Summary:


Especially in the world of business-to-business marketing, the last few years has seen the meteoric rise of marketing automation, sales enablement---whatever buzzword term you want to use it amounts to one thing: The bridging of sales and marketing through technology-driven processes. Social media marketing? Well, lately it seems to be suffering a similar fate: social isn't as strategic as it is routine. Big data is getting ALL the attention.

 

[However,] for a select few large brands and small businesses social marketing IS surviving and, in fact, thriving---powering their businesses forward. These places are where we see today's Social Selling Experts emerging. These savvy pros see the rise of flash-in-the-pan trends as good news---a time to dig in and create bottom-line impact.

 

Today's most successful online marketers are online SELLERS. These people aren't afraid to be held accountable for leads and sales. Heck, they thrive on the chance to sing for their supper. They know success is all about applying a very practical "social selling system." 

 

When blogging or using LinkedIn Groups, [social selling experts] are creating:

Confidence: They're helping customers solve problems, learn new skills and become smartter buyers in ways that create results in advance of their purchase. Helping customers become more confident buyers is earning them trust... as the source of that confidence.Curiosity: Ed and Marcus are explaining their remedies in ways that creates clarity AND active curiosity. They blog in provocative ways. This creates response to whatever they put out on social media.A Way: They're showing prospects a way to take immediate action on the thoughts they're provoking. They're helping customers choose a pathway to get more detailed information on the remedy (and to become a business lead).

 

Bottom line: what's being called "big data" is a lotta hype. We've seen it before in the rise of Enterprise Resource Planning (ERP), for instance. The mad rush into ERP investment has been a huge bust for many businesses. I see the rush toward big data as being dangerously similar. Marketers have many big data challenges to overcome---from privacy to the idea itself being proven out more substantially.

 

Big data (the idea), so far, amounts to an improvement in guessing what customers want, how, when and where. Nonetheless, big data is a threat to your social marketing budget. So it's time to do battle with big data.

 

Focus on leads and sales. Become a social selling expert. Prove that combining LinkedIn with blogging, Facebook with blogging or YouTube with e-mail can create that needed confidence, break down those barriers to selling stuff and identify precisely when and where customers need help in their lives---better than the unproven idea of big data can!


 


Via marketingIO
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marketingIO's curator insight, February 4, 2013 6:45 AM

 

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7 Ways Sales Professionals Drive Revenue with Social Selling

7 Ways Sales Professionals Drive Revenue with Social Selling | Social Selling | Scoop.it
Download the new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands. (Download this!
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