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Econsultancy recently released its first Content Marketing Survey Report, sponsored by Outbrain, based on a survey of more than 1,300 marketers.
Bing revealed its webmaster guidelines, a set of rules and advice to help site owners get their content found and indexed within Bing.
According to a recent survey of 300 small to mid-size businesses conducted by BIA/Kelsey, 40% of SMBs are planning on increasing their digital spending budgets...
Halloween, Thanksgiving, Black Friday and Cyber Monday are a few of the targeted holiday campaigns that cybercriminals run to spread malware by tainting links shared in social media such Facebook and Twitter, or by poisoning online search results...
A useful summary of changing consumer search behaviour and mobile SEO best practices This infographic highlights again the growing importance of mobile ma. Marketing topic(s):Mobile SEO. Advice by Susanne Colwyn.
Looking to expand your social media presence? Many companies are but, where to start? Josepf Haslam provides his top recommendations for how to make an immediate impact with five easy things you can do today.
There’s no question about the value of getting more tweets to get more exposure for you and your site…but now there is evidence that tweets (including retweets) actually impact your rankings.
Will Bing Out-Social Google? Does the average Joe or Jane REALLY prefer Bing to Google’s search results? We can discuss it right here.
If a PR professional had jumped into a time machine in 2008 and landed in 2012, they would find themselves lost and unemployable.
Search and social media are joined at the hip – or are they?
Before long, SEO will not be enough to secure high-ranking search results. The amount of approval a brand wins on social media will also be a crucial factor.
If you work in the SEO and/or Social Media, you cannot help but notice how, with strong coaxing from Google, these two sectors are quickly becoming one. I...
Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches.
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At SearchLove in London last month, David Mihm gave a detailed presentation about local SEO, how it has changed and its importance as we head into...
Pinterest has been the topic of social media conversations since it burst onto the social scene, but now the conversation has now evolved into how to use...
The line between social media and SEO has been rapidly blurring for some time and today a SEO strategy without a social media plan is incomplete, while the...
Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something like, “Of course we do. We’re enlightened marketers, not Neanderthals.” And, you probably are....
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads appear in the right sidebar, this area only attracts 13 percent of clicks, according to new research from Compete.com.
Which is a better conduit for awareness and sales, online influencers or customer advocates? This detailed social media infographic breaks down pros and cons.
14 pointers on finding sources and stories using social media...
With new investment in the bank, Bottlenose is angling for dominance in the social media monitoring and analytics space.
Bing is teaming up with Klout in order to enhance Web discovery and influence.
Over the weekend Google did an update which continues their trend of diminishing the value of domain names in an SEO strategy as they "pump up the brand."
Mention 'social data' or 'sentiment' these days and a conversation about big data is sure to follow, but you don't necessarily need a Hadoop cluster to leverage unstructured data--sometimes all you need is Twitter's native Search API.
The convergence of #PR and #SEO has been a hotly debated topic on the Econsultancy blog in recent months.
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