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Articles on how Social Media is Driving Search from http://JCPRinc.com
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The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next

The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next | Social Search & SEO | Scoop.it
Fingerprint (Photo credit: CPOA) It may raise hackles to think that U.S.
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Scary but amazing technology.  Very hard to "spoof" and very valuable to marketers...

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How Search Retargeting Kick Started The Programmatic Marketing Revolution

How Search Retargeting Kick Started The Programmatic Marketing Revolution | Social Search & SEO | Scoop.it
Buzz word or not, “programmatic marketing” is here to stay.
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The Quintessential Marketer Scientist

The Quintessential Marketer Scientist | Social Search & SEO | Scoop.it
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination.
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The big picture: using images in social media - MIT News Office

The big picture: using images in social media - MIT News Office | Social Search & SEO | Scoop.it
Guidelines for social media success
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10 useful Google Analytics custom dashboards

10 useful Google Analytics custom dashboards | Social Search & SEO | Scoop.it
A bit of customisation always helps if you want to extract maximum value from Google Analytics.
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In the Age of Social Media, Why #PR Should Matter to Businesses, Both Small and Large via @sassemedia

In the Age of Social Media, Why #PR Should Matter to Businesses, Both Small and Large via @sassemedia | Social Search & SEO | Scoop.it
I tell my clients all the time that social media is Public Relations' BFF, or as I prefer to call it, BFFL -- "best friend for life."
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Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing? via @lastingrose

Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing? via @lastingrose | Social Search & SEO | Scoop.it
Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing? - The Huffington Post
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Design Doesn't Matter? Website Strategies For The New Era Of #SEO And #PR via @CherylSnapp

Design Doesn't Matter? Website Strategies For The New Era Of #SEO And #PR via @CherylSnapp | Social Search & SEO | Scoop.it
VideoJack Hadley, MBA Professor and Founding Partner of MySocialPractice.com Several weeks ago I heard an idea that stunned me. Fellow Forbes contributor Drew Hansen was there. He heard it as well.
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Google's Matt Cutts: Web Spam Benefits From Using Rel="Author"

Google's Matt Cutts: Web Spam Benefits From Using Rel="Author" | Social Search & SEO | Scoop.it
A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s Web spam team improve search quality.
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Hospitality Net - Hotels Looking to Heighten #SEO and SMO Need to Engage with #SoLoMo

Hospitality Net - Hotels Looking to Heighten #SEO and SMO Need to Engage with #SoLoMo | Social Search & SEO | Scoop.it
Just when you thought you knew every possible acronym for hotel technology, a slew of new social media terms emerged, many of which are as important to learn as they are critical to implement for business success.
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Google Search Rolling Out Nutrition Information On More Than 1,000 Foods

Google Search Rolling Out Nutrition Information On More Than 1,000 Foods | Social Search & SEO | Scoop.it
Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals.
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Why your brand needs 'organisation markup' #Schema #SEO

Why your brand needs 'organisation markup' #Schema #SEO | Social Search & SEO | Scoop.it
Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.
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adlopez's comment, May 26, 2013 4:15 PM
"A major benefit of using organisation mark-up (and Schema.org in general) is that it’s useful for all search engines. Whereas popular rich snippets such as Authorship (and social-based AgentRank) are only useful for Google searches, the Schema.org initiative was created as a joint venture between Bing, Google, Yahoo! and Yandex to improve how search results are displayed and make it easier for users to find the relevant pages."
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Study: 78% Of Salespeople Using Social Media Outsell Their Peers

Study: 78% Of Salespeople Using Social Media Outsell Their Peers | Social Search & SEO | Scoop.it
When Jim Keenan, the social sales specialist, describes his work today, he’ll tell you that he’s “ushering salespeople from the old world into the social world” - the cold calling world to the Twitter world, the salespeople who call prospects incessantly...
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Google Reviews More Prominent With Official Knowledge Graph Update

Google Reviews More Prominent With Official Knowledge Graph Update | Social Search & SEO | Scoop.it
Google Results screenshot Google officially announced some big changes to a Google Local Search feature with its new "Carousel" of local results at the top of the search page.
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You Can’t Just Be a Social Business – You Need To BE a Social Business

You Can’t Just Be a Social Business – You Need To BE a Social Business | Social Search & SEO | Scoop.it
If you compare the services springing up around social media compared to any other technological advance in the last 20 years or so, you might come to the conclusion that this phase in our digital evolution has turned into one of the biggest land...
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5 Useful Google Authorship Cheatsheets and Infographics - Search Engine Journal

5 Useful Google Authorship Cheatsheets and Infographics - Search Engine Journal | Social Search & SEO | Scoop.it
I've doing a lot of digging into Google Authorship for some time now. It's amazing to watch Google experiment with it! But how does it all work? There a
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Tips For Social Media Search Optimization: Now's The Time To Start

Tips For Social Media Search Optimization: Now's The Time To Start | Social Search & SEO | Scoop.it
Successful communication is all about getting the right message in front of the right people at the right time.

Via Alan Horton
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Unified #Google+ Dashboard Lets Businesses Manage Presence In Search, Social, Maps, AdWords

Unified #Google+ Dashboard Lets Businesses Manage Presence In Search, Social, Maps, AdWords | Social Search & SEO | Scoop.it
Google today launched a new dashboard for businesses and Google+ page owners that will provide them with a single dashboard to manage many of their daily activities around Google's tools.
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The Intersection of #SEO and #Content Marketing

The Intersection of #SEO and #Content Marketing | Social Search & SEO | Scoop.it
Although the recent Penguin update wasn’t quite the “game changer” that many SEOs believed it would be, the fact that the entire digital marketing communit
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How to Leverage the Social CEO

How to Leverage the Social CEO | Social Search & SEO | Scoop.it
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? But how do you convince your CEO to drop the hate and get on the social media soapbox?
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Why Engaging Online Content Is a Must for SEO

Why Engaging Online Content Is a Must for SEO | Social Search & SEO | Scoop.it
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
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5 Ways Social Media Supports All Critical Areas of Any Company

5 Ways Social Media Supports All Critical Areas of Any Company | Social Search & SEO | Scoop.it
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here's how you can show decision-makers that social is a key investment for the growth of their organization.
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8 E-Commerce SEO Tips Gathered From A Decade Of Consulting

8 E-Commerce SEO Tips Gathered From A Decade Of Consulting | Social Search & SEO | Scoop.it
In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work.
Josepf J Haslam's insight:

Very good overview of E-commerce tips and structure!

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The Challenges Facing Local and Global CMOs in 2013

The Challenges Facing Local and Global CMOs in 2013 | Social Search & SEO | Scoop.it
As social, mobile and influence marketing pervades today's business marketplace, the CMO needs to understand more data and trends than ever before.
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#SEO Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live

#SEO Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live | Social Search & SEO | Scoop.it
The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam.
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