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Search Engine Watch Welcomes @LisaBarone

Search Engine Watch Welcomes  @LisaBarone | Social Search & SEO | Scoop.it
We're glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader.
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Social Search & SEO
Articles on how Social Media is Driving Search from http://SEOCMO.com
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Holistic #SEO vs the Old SEO #Infographic

Holistic #SEO vs the Old SEO #Infographic | Social Search & SEO | Scoop.it
Business owners who have actively or have previously delved into the exciting world of Digital Marketing maybe quite familiar with Search Engine Optimization (SEO). Traditional SEO operates based on …
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Art Jones's curator insight, July 7, 4:49 PM

#Evolution

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What Is The True Value Of Google And Twitter Authorship? by @steveolenski

What Is The True Value Of Google And Twitter Authorship? by @steveolenski | Social Search & SEO | Scoop.it
In the content marketing and SEO worlds, speculation and chatter continues to surge around the topic of content authorship—what it means, how it is applied and its true value. Especially in light of the announcement this week. Search engines are slowly turning the relevance dial in favor of the individual versus [...]
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Breaking Down Page Speed Events For SEO Gain

Breaking Down Page Speed Events For SEO Gain | Social Search & SEO | Scoop.it
It's important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have on absolute page load times?
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The Modern Approach: SEO Merges With Social Media Marketing

The Modern Approach: SEO Merges With Social Media Marketing | Social Search & SEO | Scoop.it
Search engine optimization in digital branding has changed the way internet marketers grow their businesses’ online presence. From using television and radio advertising campaign to promote brand a…
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SEO Guide: Social Media & Ranking In Search Results

SEO Guide: Social Media & Ranking In Search Results | Social Search & SEO | Scoop.it
Search Engine Land's Guide to SEO Chapter 6: How Social Media profiles, social shares and social signals impact search rankings.
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6 #SEO and Social Secrets Every #Entrepreneur Must Know and Why - Huffington Post

6 #SEO and Social Secrets Every #Entrepreneur Must Know and Why - Huffington Post | Social Search & SEO | Scoop.it
6 SEO and Social Secrets Every Entrepreneur Must Know and Why Huffington Post It was standing room only at Inc.'s 17th annual GrowCo conference where entrepreneurs gathered to hear search and social thought leaders dish out real-time advice on the...
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6 Steps to Build a Social Listening Dashboard |

6 Steps to Build a Social Listening Dashboard | | Social Search & SEO | Scoop.it
Combine Gmail filters, Feedly updates, Mention alerts, Hootsuite streams and Buffer sharing to make an affordable social listening dashboard.
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How to Use Social Media to Research Graduate Schools Article - GradSchools.com

How to Use Social Media to Research Graduate Schools Article - GradSchools.com | Social Search & SEO | Scoop.it
Research How to Use Social Media to Research Graduate Schools and other grad school articles & resources on the leading graduate school website
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Social Media Infographic: How To Increase Your Success Rates?

Social Media Infographic: How To Increase Your Success Rates? | Social Search & SEO | Scoop.it
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.

 

There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.

More at the article link.


Via Lauren Moss, J.L.Nawan
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Sales Renewal's curator insight, May 28, 6:30 AM

Plenty to digest here.

Lotte Schacht's curator insight, May 30, 12:35 AM

Great stuff - try it out.

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18 Lessons Learned In Leveraging Event Marketing For B2B SEO

18 Lessons Learned In Leveraging Event Marketing For B2B SEO | Social Search & SEO | Scoop.it
Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role.
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Optimize Your Search Ranking with Social Media | Social Media Today

Optimize Your Search Ranking with Social Media | Social Media Today | Social Search & SEO | Scoop.it
Manual management of your marketing mix for SEO can be difficult, challenging, painstaking and sometimes impracticable. The good news is there are many social media marketing tools that you can use in order to escalate your SEO campaigns for better search ranking.
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The Indirect SEO Benefits Of Guest Posting

The Indirect SEO Benefits Of Guest Posting | Social Search & SEO | Scoop.it
If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts’ January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable.
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How Social Media Benefits SEO - Practical Ecommerce

How Social Media Benefits SEO - Practical Ecommerce | Social Search & SEO | Scoop.it
How Social Media Benefits SEO
Practical Ecommerce
As the engines become more and more sophisticated at delivering personalized results, these traditional SEO signals are no longer enough.
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Amazing Social Selling #Infographics You Need to Know About Now

Amazing Social Selling #Infographics You Need to Know About Now | Social Search & SEO | Scoop.it
It’s 2014 and the sales game has changed drastically. Welcome to the age of social selling. For sales people, this means cold calling is not as effective anymore. Based on a study conducted by GE C…
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All You Need to Know About the #SEO Ranking Factors for Google in 2014 #Infographic

All You Need to Know About the #SEO Ranking Factors for Google in 2014 #Infographic | Social Search & SEO | Scoop.it
Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines. However, many studies have found out different co-relations with variou…
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The 8 Most Important #SEO Data Points of Any Website by @neilpatel

The 8 Most Important #SEO Data Points of Any Website by @neilpatel | Social Search & SEO | Scoop.it
Data is the currency of online marketers. If you’re an SEO or digital marketer, you know exactly what I mean.
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Robbie Richards's curator insight, July 8, 5:47 PM

A solid recap of key data you should be looking at when evaluating the performance of any website. Some solid tools listed in this post. 

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Social Media and #SEO: 7 Differences Between #Social and Search #Infographic

Social Media and #SEO: 7 Differences Between #Social and Search #Infographic | Social Search & SEO | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 


Via Antonino Militello, Geoffrey Vertlieb
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Athena Catedral's curator insight, June 12, 7:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

2DiFore Marketing Solutions's curator insight, June 13, 4:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 5:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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The Future Of SEO Is Personalized Search: Interview with Warren Lee by @murraynewlands

The Future Of SEO Is Personalized Search: Interview with Warren Lee by @murraynewlands | Social Search & SEO | Scoop.it
As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently caught up with SEO professional Warren Lee after he gave a presentation...
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Are links dead for Yandex? #SEO - via @Econsultancy

Are links dead for Yandex? #SEO - via @Econsultancy | Social Search & SEO | Scoop.it
Are links dead for Yandex?
Econsultancy (blog)
In early March 2014, the 'no back link' update went live and Yandex confirmed it will no longer consider SEO links as a ranking factor for half of the commercial terms in the Moscow region.
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Is Google Panda 4.0 the Topical Authority Content Update of 2014? - Case Study

Is Google Panda 4.0 the Topical Authority Content Update of 2014? - Case Study | Social Search & SEO | Scoop.it
Topical Authority Content Sites were given more SERP Visibility compared to sites that only cover the same topics briefly. Learn more from this Uber Case Study that dissects the Panda 4.0
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#Pinterest Search Engine Optimization Tricks For Better Pinterest Results

#Pinterest Search Engine Optimization Tricks For Better Pinterest Results | Social Search & SEO | Scoop.it
understand how to maximize search engine optimization so that you can get the most out of your time using Pinterest for marketing purposes (#Pinterest Search Engine Optimization Tricks For Better Pinterest Results #SEO
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Learnings From SMX London: The Impact Of Social On Search

Learnings From SMX London: The Impact Of Social On Search | Social Search & SEO | Scoop.it
SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation.
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How to approach SEO research and planning - Econsultancy (blog)

How to approach SEO research and planning - Econsultancy (blog) | Social Search & SEO | Scoop.it
How to approach SEO research and planning
Econsultancy (blog)
Similarly, market analysis allows one to see how a sector or product maps to search. An example given in the guide is that of plumbing.
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83 Exceptional Social Media and Marketing Statistics for 2014

83 Exceptional Social Media and Marketing Statistics for 2014 | Social Search & SEO | Scoop.it
“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data f…
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Why Your Content-Based SEO Strategy Will Eventually Fail - Marketing Land

Why Your Content-Based SEO Strategy Will Eventually Fail - Marketing Land | Social Search & SEO | Scoop.it
Why Your Content-Based SEO Strategy Will Eventually Fail
Marketing Land
Over the past few years, most savvy search engine optimizers (SEOs) have traded in their outdated SEO tactics for a more modern, content-focused strategy.
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