Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
Josepf J Haslam's insight:
I agree with these conclusions; PR Firms that "get it" will win the whole Internet Marketing game...
Hospitality 1st Tap Enthusiasm Using Social Media To Create Influence With SEO MediaPost Communications However, one oft-overlooked benefit from social media within a non-profit context is the SEO value of the activity.
Nearly 70% of affluent investors who use social media for financial information have reallocated investments or have started or changed their relationship with investment providers based on content they’ve received through those channels.
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
A "media" model composed of paid, owned and earned efforts is nothing new—however it’s useful to think about this landscape in tandem with the different ways we interact and engage which are enabled through technology.
Companies that once saw blogging as something they couldn't afford due to lack of time, resources, or interest must now rethink their position and start seeing it as something they can't afford not to do if they want to survive the new economy.
NBC Chicago (blog) How Social Media Impacts Your Search Rankings NBC Chicago (blog) Even though we cannot easily measure direct effects of posting on social media to your overall website ranking everything is moving toward social signals.
MediaPost Communications Social Search Engine Marketing Throws Search Experts A Lifeline MediaPost Communications Anchor-B Aside from smartphones and tablets, social search engine optimization has emerged as the next focus for many marketers in...
When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage.