"Chasing the past, I stumbled into the future". - T A Sachs I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). Having...
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Articles on how Social Media is Driving Search from http://JCPRinc.com
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Josepf J Haslam
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Fingerprint (Photo credit: CPOA) It may raise hackles to think that U.S.
Josepf J Haslam's insight:
Scary but amazing technology. Very hard to "spoof" and very valuable to marketers... Delete the scoop?
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Buzz word or not, “programmatic marketing” is here to stay. Delete the scoop?
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Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. Delete the scoop?
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Guidelines for social media success Delete the scoop?
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A bit of customisation always helps if you want to extract maximum value from Google Analytics. Delete the scoop?
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I tell my clients all the time that social media is Public Relations' BFF, or as I prefer to call it, BFFL -- "best friend for life." Delete the scoop?
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Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing? - The Huffington Post Delete the scoop?
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VideoJack Hadley, MBA Professor and Founding Partner of MySocialPractice.com Several weeks ago I heard an idea that stunned me. Fellow Forbes contributor Drew Hansen was there. He heard it as well. Delete the scoop?
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A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s Web spam team improve search quality. Delete the scoop?
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Just when you thought you knew every possible acronym for hotel technology, a slew of new social media terms emerged, many of which are as important to learn as they are critical to implement for business success. Delete the scoop?
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Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Delete the scoop?
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Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results. 
adlopez's comment,
May 26, 7:15 PM
"A major benefit of using organisation mark-up (and Schema.org in general) is that it’s useful for all search engines. Whereas popular rich snippets such as Authorship (and social-based AgentRank) are only useful for Google searches, the Schema.org initiative was created as a joint venture between Bing, Google, Yahoo! and Yandex to improve how search results are displayed and make it easier for users to find the relevant pages."
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When Jim Keenan, the social sales specialist, describes his work today, he’ll tell you that he’s “ushering salespeople from the old world into the social world” - the cold calling world to the Twitter world, the salespeople who call prospects incessantly... Delete the scoop?
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Google Results screenshot Google officially announced some big changes to a Google Local Search feature with its new "Carousel" of local results at the top of the search page. Delete the scoop?
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If you compare the services springing up around social media compared to any other technological advance in the last 20 years or so, you might come to the conclusion that this phase in our digital evolution has turned into one of the biggest land... Delete the scoop?
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I've doing a lot of digging into Google Authorship for some time now. It's amazing to watch Google experiment with it! But how does it all work? There a Delete the scoop?
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Successful communication is all about getting the right message in front of the right people at the right time. Via Alan Horton Delete the scoop?
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Google today launched a new dashboard for businesses and Google+ page owners that will provide them with a single dashboard to manage many of their daily activities around Google's tools. Delete the scoop?
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Although the recent Penguin update wasn’t quite the “game changer” that many SEOs believed it would be, the fact that the entire digital marketing communit Delete the scoop?
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In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? But how do you convince your CEO to drop the hate and get on the social media soapbox? Delete the scoop?
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How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you. Delete the scoop?
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Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here's how you can show decision-makers that social is a key investment for the growth of their organization. Delete the scoop?
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In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work.
Josepf J Haslam's insight:
Very good overview of E-commerce tips and structure! Delete the scoop?
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As social, mobile and influence marketing pervades today's business marketplace, the CMO needs to understand more data and trends than ever before. Delete the scoop?
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The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam. Delete the scoop?
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