Social Media & Digital Marketing
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Social Media & Digital Marketing
Best reads, tips, discussions and more on all things social media and digital marketing, from Facebook to Google+ and all the platforms in-between.
Curated by Mallie Hart
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How To Use StumbleUpon - The SITS Girls

How To Use StumbleUpon - The SITS Girls | Social Media & Digital Marketing | Scoop.it
StumbleUpon is a great site for finding interesting things on the internet, as well as for driving traffic to your own blog or website.
Mallie Hart's insight:

When you're looking to increase traffic, many look to Stumbleupon. It takes time and effort, but when done right it can generate traffic that actually converts.

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10 Ways to Say "Thank You" on Twitter - Schaefer Marketing Solutions: We Help Businesses {grow}

10 Ways to Say "Thank You" on Twitter - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media & Digital Marketing | Scoop.it
A few ways to say "Thank You" to the people that spread your content across the web, by Jorge Gonzalez del Arco
Mallie Hart's insight:

It seems such a simple and small thing, but so very smart when you really think it through. A thanks can go a very long way when it comes to creating connections and really cementing relationships.

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5 Secret Vine Marketing Tips Revealed

5 Secret Vine Marketing Tips Revealed | Social Media & Digital Marketing | Scoop.it
Are you using Vine to promote your business? Would you like to learn 5 secret Vine marketing tips? Unless you’ve been living underground for the past few...
Mallie Hart's insight:

I'm still not sure if I want to add Vine to my social media marketing arsenal. But seeing how other marketers use it successfully might eventually sway me.

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How to run an effective awareness campaign on Facebook - Inside Facebook

How to run an effective awareness campaign on Facebook - Inside Facebook | Social Media & Digital Marketing | Scoop.it
One of the first steps in leading a customer down the sales funnel is also one that Facebook specializes in — awareness. Facebook Marketing Partner SocialCode recently published a guide showing how to publish broader campaigns that gauge interest.
Mallie Hart's insight:

With all of the impending changes coming to Facebook, and the ever increasing difficulty for digital marketers to actually get their messages seen on Facebook, this article is quite timely.

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How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Social Media & Digital Marketing | Scoop.it
Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media. In this article you'll discover what the brain pays attention to and tactics for holding that attention. How Attraction Works Each second, your senses are…

Via David Blundell
Mallie Hart's insight:

Especially with the changes (of doom) Facebook marketers face as we launch into 2015, who wouldn't want to improve the effectiveness of social media ads?

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David Blundell's curator insight, December 3, 2014 4:37 AM

You need to be smart and savvy for to be heard above all the social media noise. This great blog post from Social Media Examiner tells you how . . .

Kaitlyn Gregg's curator insight, December 4, 2014 11:55 AM

Super interesting how you can increase conversion by tricking the brain. By giving the illusion of motion, you are forcing the brain to take notice and pay more attention - which is why gifs are so popular.

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Proofreading Content: Seek A Second Set Of Eyes

Proofreading Content: Seek A Second Set Of Eyes | Social Media & Digital Marketing | Scoop.it
Do errors and repeat typos keep you from sharing an article with your online audience? Is proofreading part of your content marketing plan?
Mallie Hart's insight:

Typos and grammar errors REALLY can diminish the return on your content marketing investment. Don't let that happen!

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Design Dilemma: Rush Jobs Require Response

Design Dilemma: Rush Jobs Require Response | Social Media & Digital Marketing | Scoop.it

Your designer is on board to help out with your rush job. Your job is to make sure you're available and able to help facilitate the rush. Don't disappear!

Mallie Hart's insight:

At some point or another you'll need to rush a design job. Your availability and willingness to check proofs and discuss options is vital to the job going well.

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Google Plus vs LinkedIn: Which Platform is the Winner for B2B?

Google Plus vs LinkedIn: Which Platform is the Winner for B2B? | Social Media & Digital Marketing | Scoop.it
Google Plus vs LinkedIn, both are vying for top position among business networks, and both have their own unique characteristics to bring value.
Mallie Hart's insight:

They both have a place. You simply have to choose which works better with your specific needs.  

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Leverage Blogging to Build Business Identity, Authority and Credibility

Leverage Blogging to Build Business Identity, Authority and Credibility | Social Media & Digital Marketing | Scoop.it
Blog post at Rebekah Radice : Making a good online impression is a critical component in branding your business.
While social media is an excellent tool to promote curre[..]
Mallie Hart's insight:

Content really is K-I-N-G. It's about more than simply content marketing, it's about positioning and the building of trust!

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Just Get the Millennials? Really? — Janet Fouts

Just Get the Millennials? Really? — Janet Fouts | Social Media & Digital Marketing | Scoop.it
I can't count the number of times I've sat in meetings with brands large and small and heard the marching orders. Just get us the millennials. This mind set
Mallie Hart's insight:

If millennials only make up a small segment of our audience, why are we so hell-bent on "getting" them?

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Why I will not share my social media predictions for 2015

Why I will not share my social media predictions for 2015 | Social Media & Digital Marketing | Scoop.it

Every year people ask me to share my social media predictions. Every year, I say no. Here are my reasons... 


Via Cendrine Marrouat - cendrinemarrouat.com
Mallie Hart's insight:

I didn't completely abstain from this topic, as Cendrine has done so well. But I'm of the same mind. While things certainly change from year to year, they also stay very much the same.

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Cendrine Marrouat - cendrinemarrouat.com's comment, December 28, 2014 10:26 PM
@Mallie Hart thank you!
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11 Social Media Statistics You Should Have Known Yesterday

11 Social Media Statistics You Should Have Known Yesterday | Social Media & Digital Marketing | Scoop.it
Social stats are always important. Here are 11 social media statistics that will serve as inspiration for an upcoming or existing campaign strategy.
Mallie Hart's insight:

Who doesn't like to measure ROI with the right statistics?

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The Secrets to a Killer Viral Video

The Secrets to a Killer Viral Video | Social Media & Digital Marketing | Scoop.it
How do you make your videos go viral? This infographic gives you the steps you need.
Mallie Hart's insight:

If it's like they say, and pictures are worth 1,000 words, then video is worth a million.

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Why Followers, Not Follower Counts, Matter Most

Why Followers, Not Follower Counts, Matter Most | Social Media & Digital Marketing | Scoop.it
There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter account that has zero followers is both unimpressive and ineffective, but once you've picked up some followers, it's highly unlikely that anyone else would care how many you have.

Via Mike Allton
Mallie Hart's insight:

The connection and the possibility for conversation and discussion matter a lot more than the follower count, right? RIGHT!

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Mike Allton's curator insight, September 26, 2014 4:44 PM

How Many Followers Do You Have?

Do you think that's an important question? Do you think it's relevant to your business and your social media presence?

I think there's far too much talk and emphasis on how many people have chosen to follow one person or another, and here's why...

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Facebook For Small Business: Is It Still Worth It?

Facebook For Small Business: Is It Still Worth It? | Social Media & Digital Marketing | Scoop.it
Despite all of these recent changes, Facebook still has a lot of value for small businesses marketing themselves online. Here's why...
Mallie Hart's insight:

You don't have to make Facebook your top priority anymore, if you don't want to. However, it's probably not a good idea to completely jump ship.

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8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing | Orbit Media Studios

8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing | Orbit Media Studios | Social Media & Digital Marketing | Scoop.it

In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you.

 

On the other hand, what if you could create better content, more often?In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....


Via Jeff Domansky
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Jakarta Web Developer's curator insight, August 14, 2014 11:01 AM

8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing

Jakarta Web Developer's curator insight, August 14, 2014 11:02 AM

8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing

Miami Marketing Tools's curator insight, August 14, 2014 4:50 PM

Very interesting article about how to use Google analytics to meassure how well your online content is doing. 

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16 Effective Ways To Get More Comments On Your Blog – Starting Today

16 Effective Ways To Get More Comments On Your Blog – Starting Today | Social Media & Digital Marketing | Scoop.it
Are you struggling to get comments on your blog? Does your blog look like a ghost town? In this post I'll show you how to get more blog comments.
Mallie Hart's insight:

Comments create connection and community!

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5 Big Reasons Why You Should Consider Google Plus Marketing - Jeffbullas's Blog

5 Big Reasons Why You Should Consider Google Plus Marketing - Jeffbullas's Blog | Social Media & Digital Marketing | Scoop.it

Google+ may not have caught on with users as a Facebook alternative yet, but the service’s “Plus 1” symbol is ubiquitous within social marketing, and top name brands are commonly listing the Google+ icon on television ads right next to their Facebook and Twitter symbols.

 

Whether you like it or not, Google+ is quickly becoming a significant player in the social media marketing world because it has one thing going for it that no other social site has: Google.Google plus is now the second largest social media network behind Facebook and can no longer be ignored. So Google plus marketing needs to taken seriously in your marketing strategy....


Via Jeff Domansky
Mallie Hart's insight:

Many people still remark that Google+ is a ghosttown, or that "my clients aren't there". Boo Hiss. It's so not true! 

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Jeff Domansky's curator insight, October 14, 2013 2:12 AM

5 great reasons to get Google+ into your marketing strategy.

Mia Voss's curator insight, October 14, 2013 1:24 PM

What he said!  "Whether you like it or not, Google+ is quickly becoming a significant player in the social media marketing world because it has one thing going for it that no other social site has: Google.Google plus is now the second largest social media network behind Facebook and can no longer be ignored."  Great article @JeffBullas