For marketers working in the travel and hospitality vertical, it’s an ongoing challenge to find the right tools to reach out to digital nomads and the always-on traveler generation. Facebook, Twitter, Pinterest, blogs, podcasts, mobile-optimized sites, TripAdvisor, Yelp, Google+… not to mention newer kids on the block, such as Snapchat, Vine, WeChat or WhatsApp. It ain’t easy to figure which one to prioritize, in terms of time and money, even if and when you have a proper strategy in place, linked to overarching business objectives. Yet, there is one tool that has become a weapon of mass seduction in travel marketing, in particular at the destination level: Instagram.
Via Kamal Bennani