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4 Creative Uses of Instagram in Destination Marketing

4 Creative Uses of Instagram in Destination Marketing | Social rental marketing | Scoop.it

For marketers working in the travel and hospitality vertical, it’s an ongoing challenge to find the right tools to reach out to digital nomads and the always-on traveler generation. Facebook, Twitter, Pinterest, blogs, podcasts, mobile-optimized sites, TripAdvisor, Yelp, Google+… not to mention newer kids on the block, such as Snapchat, Vine, WeChat or WhatsApp. It ain’t easy to figure which one to prioritize, in terms of time and money, even if and when you have a proper strategy in place, linked to overarching business objectives. Yet, there is one tool that has become a weapon of mass seduction in travel marketing, in particular at the destination level: Instagram.

 


Via Kamal Bennani
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Why Vacation Rental Companies Should Use Pinterest Place Pins

Why Vacation Rental Companies Should Use Pinterest Place Pins | Social rental marketing | Scoop.it
In November 2013, Pinterest announced that place pins would be added as a tool for all users. Place pins allow users to connect their image to a specific location, add specific information about the p
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Readability v Cloze tests: how good are they for checking how understandable your content is?

Readability v Cloze tests: how good are they for checking how understandable your content is? | Social rental marketing | Scoop.it
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Top Blogging Tips for Vacation Rental Managers - Kigo

Top Blogging Tips for Vacation Rental Managers - Kigo | Social rental marketing | Scoop.it
Blogging is great for SEO and driving traffic to your vacation rental website. Find out some top tips to blogging success here.
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An Update on Latest SEO Tools

An Update on Latest SEO Tools | Social rental marketing | Scoop.it
The innovations in a multitude of SEO tools used for Search Engine Optimization, check them out.
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Reservations and distribution startup BookingPal banks $1.5M

Reservations and distribution startup BookingPal banks $1.5M | Social rental marketing | Scoop.it
BookingPal now has $1.5 million in the tank to fuel an ambitious goal: building a global distribution platform for vacation rentals.
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HomeAway Updates Vacation Rental App with Enhanced Traveler Experience and Owner/Property Manager Functionality

HomeAway has updated its iOS travel app for the iPhone and iPod Touch with enhanced features for travelers, as well as new functionality for vacation rental owners and property managers to manage their properties on the go.
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Three great ways travel brands use content

Three great ways travel brands use content | Social rental marketing | Scoop.it
Genevieve Walker / Staff Writer –
No matter where you are, traveling probably isn’t far from your mind. Be it the next commute or a month-end goal of a much needed vacation, getting from A to B is a topic that follows us through our days.
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Content Marketing in the UK: 4 Things You Should Know

Content Marketing in the UK: 4 Things You Should Know | Social rental marketing | Scoop.it
By: Dawn Papandrea, NewsCred Contributor –
Marketers in the UK may be at a slight advantage over their U.S. colleagues when it comes to content marketing budget allocation.
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Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Social rental marketing | Scoop.it
Content - Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
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What do travel companies look for when hiring travel bloggers?

What do travel companies look for when hiring travel bloggers? | Social rental marketing | Scoop.it
Travel writers and travel bloggers dream of getting paid to do the two things they love most: travel and write.
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How to Beat Big-Budget Vacation Rental Companies in Search Engine Rankings

How to Beat Big-Budget Vacation Rental Companies in Search Engine Rankings | Social rental marketing | Scoop.it
If you are a vacation rental professional, national travel companies with big marketing budgets like HomeAway.com and VRBO.com probably dominate search engine rankings for the search terms you most de
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The Science Behind Storytelling — and Why It Matters

The Science Behind Storytelling — and Why It Matters | Social rental marketing | Scoop.it

by Gavin McMahon

 

"As presenters we want people to pay attention, be engaged and remember the message. The key to doing that? Science now says it involves storytelling: Stories stimulate emotions, which may be the key to better learning, attention, memory and decision making.

 

"When we listen to stories, more of the brain lights up, according to Annie Murphy Paul, author of “Brilliant: The New Science of Smart.” Stories cause your neurons to fire the same way they would if you were doing the actual action talked about. For example, if you were listening to someone talk about kicking a ball, the motor part of the brain that would help you kick a ball in real life lights up."


Via Jim Lerman
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Sarah McElrath's curator insight, December 28, 2013 11:28 AM

You really can gain experience through reading.

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Take Your Writing From Meh To Memorable With These 12 Simple Techniques

Take Your Writing From Meh To Memorable With These 12 Simple Techniques | Social rental marketing | Scoop.it

We weren’t all born to love verbs and spend hours toiling lovingly over word order and yet as small business owners and marketers, one of the most important hats that we necessarily wear is “writer”.

 

If you don’t consider yourself a writer, aren’t entirely comfortable with the writing process and can’t outsource to a professional, that doesn’t mean you’re dead in the water. Nor does it mean you should shrug and put out subpar content because, “Hey, I’m not a writer. That’s as good as it gets.”

 

Try one or more of these techniques the next time you put pencil to paper – or fingers to keyboard – for writing that has a whole lot more marketing punch....


Via Jeff Domansky, Sharilee Swaity
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Matt Rees's curator insight, February 19, 2014 1:15 AM

"Meh" does seem to be the new word on the web. It's not exactly good writing, but let's not hold that against them....

Jenny McComb's curator insight, March 5, 2014 9:37 AM

Good article! Lots of useful hints to help add spark and clarity to one's writing. I found the tips on he/she/it/them especially insightful. A good example of personable writing on a specific topic as well.

Valerie Robins's curator insight, June 11, 2014 1:14 PM

If you don’t consider yourself a writer, aren’t entirely comfortable with the writing process and can’t outsource to a professional, that doesn’t mean you’re dead in the water. Nor does it mean you should shrug and put out subpar content because, “Hey, I’m not a writer. That’s as good as it gets.”


Try one or more of these techniques the next time you put pencil to paper – or fingers to keyboard – for writing that has a whole lot more marketing punch....

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Easy Ways to Build Backlinks

Easy Ways to Build Backlinks | Social rental marketing | Scoop.it
Are you looking for some easy ways to build backlinks ?? Yes fine, here is the article where you will find out the best easy and free ways to build backlinks for your blog and rank it in Google.

Via Shathyan Raja
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Blog Post Promotion: What You Should Do After Publishing a New Post

Blog Post Promotion: What You Should Do After Publishing a New Post | Social rental marketing | Scoop.it
I came across this awesome infographic that shows you 12 blog post promotion techniques to do after publishing a new blog post.
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Seven great ways newspapers are using Pinterest

Seven great ways newspapers are using Pinterest | Social rental marketing | Scoop.it
Two year olds tend to be a rambunctious lot, and Pinterest in no exception. Since its inception in March of 2010, the site has grown from a sleepy social sharing site for recipes and do-dads to the third-largest social site in the country.
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Profiling the next generation of travelers

Profiling the next generation of travelers | Social rental marketing | Scoop.it
Research on habits of the Millennial traveler - those aged 18-30 - continues relentlessly, as companies strive to understand how best to serve their needs.
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Applying some basics to online content [INFOGRAPHIC] - Tnooz

Applying some basics to online content [INFOGRAPHIC] - Tnooz | Social rental marketing | Scoop.it
Hot on the heels of an interesting piece on what travel companies look for when hiring bloggers and writers comes this neat infographic from Melt about online content
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Landing Pages for Content Marketing [Infographic]

A quick reference to making the most of your content with landing pages. The infographic showcases nine unique tactics for capitalizing on blogs, white papers,
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Tripadvisor Review: Here Comes Review Express!

Tripadvisor Review: Here Comes Review Express! | Social rental marketing | Scoop.it
Review Express by Tripadvisor: 3 Pros and 1 Major Con To Take Into Account.
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Three types of Tweets for travel marketers

Three types of Tweets for travel marketers | Social rental marketing | Scoop.it
Some travel marketers are chatty. Other people are salesy. Some people just talk about themselves too much. Others probably should talk about themselves a bit more. It’s the same with Twitter accounts.
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