GenMe's focus on the needs of the individual is not necessarily self-absorbed or isolationist: instead, it's a way of moving through the world beholden to few social rules and with the unshakable belief that you're important. We speak the language of the self as our native tongue. So much of the "common sense" advice that's given these days includes some variation on "self:"
Worried about how to act in a social situation? "Just be yourself."
What's the good thing about your alcoholism/drug addiction/murder conviction? "I learned a lot about myself."
Concerned about your performance? "Believe in yourself." (Often followed by "and anything is possible.")
Should you buy the new pair of shoes or get the nose ring? "Yes, express yourself."
Why should you leave the unfulfilling relationship/quit the boring job/tell off your mother-in-law? "You have to respect yourself."
Trying to get rid of a bad habit? "Be honest with yourself."
Confused about the best time to date or get married? "You have to love yourself before you can love someone else."
Should you express your opinion? "Yes, stand up for yourself."