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the everyday sexism project

the everyday sexism project | Social Psychology | Scoop.it
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Insight into prejudice and discrimination on the basis of sex in the world today.

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Science Reporter Emily Graslie Reads Her Mail — And It's Not So Nice

Science Reporter Emily Graslie Reads Her Mail — And It's Not So Nice | Social Psychology | Scoop.it
"Dear Emily," the letter says. You don't want to go on.
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Another example of public focus on appearance, rather than the person behind the image. 

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The Stanford Prison Experiment: A Simulation Study of the Psychology of Imprisonment

The Stanford Prison Experiment: A Simulation Study of the Psychology of Imprisonment | Social Psychology | Scoop.it
Official web site of the Stanford Prison Experiment, a classic study on the psychology of imprisonment -- definitely worth a visit!
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Look through the slide show of the Standford prison experiment for an insight into the study.

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The glass ceiling illustrated in one 'meet the staff' web page

The glass ceiling illustrated in one 'meet the staff' web page | Social Psychology | Scoop.it
When meet the staff web pages go wrong: A telecommunications company in the south-east of England has had its massively gender-imbalanced workforce ridiculed online.
Fay Short's insight:

An example of sexism, discrimination, and the glass ceiling because there are no women in the top jobs? Or an example of the men already in power recognising the value of women in the workforce?

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Why We do Dumb or Irrational Things: 10 Brilliant Social Psychology Studies

Why We do Dumb or Irrational Things: 10 Brilliant Social Psychology Studies | Social Psychology | Scoop.it
Ten of the most influential social psychology studies.
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See Why We Have An Absolutely Ridiculous Standard Of Beauty In Just 37 Seconds

See Why We Have An Absolutely Ridiculous Standard Of Beauty In Just 37 Seconds | Social Psychology | Scoop.it
Reality check! Any woman who feels she's not good enough might understand why after watching this.
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Similar to the Dove campaign, this highlights the unrealistic nature of beauty in the media.

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BBC - Newsbeat - Quarter of young British people 'do not trust Muslims'

BBC - Newsbeat - Quarter of young British people 'do not trust Muslims' | Social Psychology | Scoop.it
Newsbeat poll suggests more than a quarter of 18- to 24-year-olds in Britain do not trust Muslims.
Fay Short's insight:

Interesting example fo perspectives in the UK today. Where does trust feature in intergroup processes?

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Online Video Marketing Strategy – 7 Social Psychology Tips

Online Video Marketing Strategy – 7 Social Psychology Tips | Social Psychology | Scoop.it

The brain is literally the most amazing thing. Two hemispheres, three pounds, wired together uniquely for each individual and extremely complex. So complex that we are still far from a full understanding of it.


We do have some valuable knowledge about the brain. The ‘new brain’, the outside bit, is the most recent part of the brain to evolve; it is the rational, logical processing machine that we are very aware of and use a lot. The ‘mid-brain’ is the part that can be associated with our emotions and emotional impulses. Finally, there is the ‘old brain’. The old brain is the bit that worries about us staying alive. It is ultimately concerned with our survival and we can’t make a decision without the old brain agreeing to it.


You will have experienced times when your old brain comes into conflict with your new brain. For me, I think back to a parachute jump in Australia. My new brain was trying to be all reasonable, explaining to my old brain that it was all going to be fine; I was strapped to an expert, he does this every day, and we have a nice parachute ready to take us to earth safely. All the while, my old brain was calling my new brain an idiot for trying to make me jump from 14,000 feet.


Successful marketers know how to speak to the old brain as well as the mid brain and the new brain. The evolution of marketing over the past 20 years has been extraordinary; in the eighties, TV, radio and direct mail were the only real marketing options. The nineties saw the rise of online display, paid search and affiliate marketing. The fragmentation since 2000 has been dramatic and marketers are now facing a scarcity of attention, rather than a scarcity of marketing methods. With this evolution, people have become very mistrusting of marketers. The industry is therefore having to change and think about ways to talk to the old brain which is suspicious of a lot of marketing.


Here are seven tips for speaking to different bits of the consumer brain for you to apply to your online video marketing strategy.

 

 

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Jennifer Delorme's curator insight, March 25, 2013 1:13 PM

This is an interesting article about online marketing videos. It details how theyhave 7 tactics to scientifically reach your customers brain in the best way.
1-They see how many others have seen the video tricks them to watch it.
2-Use a comparison and contrast in your video, to show yours is better.
3-Scarcity, when its less available, the brain seems to want it more.
4-Use small surpises, they increase ones mood.
5-Dont ask for big commitment, its puts customers off, and send them running.
6-Give to the customer first. As if you own them and they will be more willing.
7-Have visual stimuli to attract interest. Its more attractive to the brain.

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NOVA Online | Holocaust on Trial | Results of Death-Camp Experiments: Should They Be Used?

NOVA Online | Holocaust on Trial | Results of Death-Camp Experiments: Should They Be Used? | Social Psychology | Scoop.it
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The Stanford Prison Experiment: A Simulation Study of the Psychology of Imprisonment

The Stanford Prison Experiment: A Simulation Study of the Psychology of Imprisonment | Social Psychology | Scoop.it
Official web site of the Stanford Prison Experiment, a classic study on the psychology of imprisonment -- definitely worth a visit!
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Insight into the classic study

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If 3 Little Girls Did This To My House, I'd Do Everything I Could To Get Them Full Rides To Stanford

If 3 Little Girls Did This To My House, I'd Do Everything I Could To Get Them Full Rides To Stanford | Social Psychology | Scoop.it
Tired of ads playing to the worst stereotypes of girls? Have I got the three little geniuses for you.
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Challenging stereotypes? Or just a clever advertising campaign?

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WATCH: Kids Give Candid Reactions After Witnessing Gay Marriage Proposal

WATCH: Kids Give Candid Reactions After Witnessing Gay Marriage Proposal | Social Psychology | Scoop.it
An incredible new video is making its rounds on the Internet that asks a group of children, ages 5-13, their opinions about same-sex marriage.
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Social psychologists say war is not inevitable, psychology research should promote peace | e! Science News

Social psychologists say war is not inevitable, psychology research should promote peace | e! Science News | Social Psychology | Scoop.it
In a new review of how psychology research has illuminated the causes of war and violence, three political psychologists at the University of Massachusetts Amherst say this understanding can and should be used to promote peace and overturn the...
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Is war inevitable? 

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The 6 Most Shockingly Irresponsible "Fitspiration" Photos

The 6 Most Shockingly Irresponsible "Fitspiration" Photos | Social Psychology | Scoop.it
The Reembody blog, up to this point, has been a thoughtful exploration of human movement, a subject about which I am extremely passionate. Today, however, I'm mad and I'm going to tell you why. I h...
Fay Short's insight:

Interesting perspective on the promotion of attractiveness through fitness. Could this be the future of advertising? "We are not saying that you have to be beautiful and thin, we are just saying that you have to be healthy (ps healthy is beautiful and thin)"

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The Jigsaw Classroom: A Cooperative Learning Technique

The jigsaw technique is a cooperative learning approach that reduces racial conflict among school children, promotes better learning, improves student motivation, and increases enjoyment of the learning experience.
Fay Short's insight:

Fascinating technique to promote cooperative learning. I wonder if it could also be effective in HE (with a slightly older edge)?

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New Research: The Social Psychology of Mice – is Mickey Really Like Us? - Jewish Business News

New Research: The Social Psychology of Mice – is Mickey Really Like Us? - Jewish Business News | Social Psychology | Scoop.it
New Research: The Social Psychology of Mice – is Mickey Really Like Us?
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