Thinking of using Facebook as a social commerce platform ? Then it can help understand the social psychology of the Facebook user. Here are 7 evidence-based insights from recent psychology research into why we do what we do on Facebook (to learn more, check out Jeremy Dean’s wondrous PysBlog – an Aladdin’s Cave of practical insight).
As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social commerce strategy, as opposed to merely deploying social commerce as a set of tactical tools.
"It’s been said many times that business is all about people. That being the case, perhaps we should stop reading management books for advice and start looking at social psychology. Very simply, social psychologists study how people interact with others – their families, friends, and yes, business partners. Smart marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings and get their way in negotiations. But rather than putting you through an academic psychology lesson, we condensed the most useful concepts into one article."
The event was a two-part affair, beginning with AMP's own Jason Rivera presenting an exclusive sneak-peak at the agency's latest research study, the “Psychology of Social,” due out in the coming weeks.
This is my first article in a series of posts that will focus on applying social psychology to social media marketing. Little did I know it at the time, but spending 4 semesters in a social perceptions and behaviors lab in college DID come in useful! (I know, I was shocked too). I’m going to start with the Overjustification Effect...
Can social psychology, the branch of psychology that deals with how people think about, influence, and relate to each other, inform smart social commerce – selling with social media? We think so... Here’s Part 1 of a three part series on our 10 “Need to Know” Social Psychology Experiments for Social Commerce. Let us know if you find them useful.