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Social psychology and sociology  : contributions for business
Psychologie sociale et sociologie : les apports pour le commerce et le business
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The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement | THE SOCIAL CMO Blog

The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement | THE SOCIAL CMO Blog | Social psychology and sociology  : contributions for business | Scoop.it

#Social media is about social science not technology.

As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks..."

 

Source : http://www.thesocialcmo.com 

Direct link : http://bit.ly/IWwAql

 

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Presentation : Social Psychology of Social Shopping | Social Commerce Today

Presentation : Social Psychology of Social Shopping | Social Commerce Today | Social psychology and sociology  : contributions for business | Scoop.it

"We’ve had a number of requests for a downloadable presentation on the social psychology of social shopping and the six social cues shoppers use to thinslice information and decide what to buy..."

 

By Paul Marsden

 

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The Psychology of Business | Goseon Net

The Psychology of Business | Goseon Net | Social psychology and sociology  : contributions for business | Scoop.it
On the different aspects of consumer and employee needs that are included within the psychology of business.
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The Psychology of Facebook: Implications for Social Commerce | Social Commerce Today

The Psychology of Facebook: Implications for Social Commerce | Social Commerce Today | Social psychology and sociology  : contributions for business | Scoop.it
Thinking of using Facebook as a social commerce platform ?
Then it can help understand the social psychology of the Facebook user.
Here are 7 evidence-based insights from recent psychology research into why we do what we do on Facebook (to learn more, check out Jeremy Dean’s wondrous PysBlog – an Aladdin’s Cave of practical insight).

By Paul Mardsen
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How Social Commerce Works : The Social Psychology of Social Shopping | Social Commerce Today

How Social Commerce Works : The Social Psychology of Social Shopping | Social Commerce Today | Social psychology and sociology  : contributions for business | Scoop.it
As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social commerce strategy, as opposed to merely deploying social commerce as a set of tactical tools.

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By Paul Mardsen

[ Read full story >> http://bit.ly/jlFjtD ]
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12 Practical Business Lessons From Social Psychology | Business Pundit

12 Practical Business Lessons From Social Psychology | Business Pundit | Social psychology and sociology  : contributions for business | Scoop.it

"It’s been said many times that business is all about people. That being the case, perhaps we should stop reading management books for advice and start looking at social psychology. Very simply, social psychologists study how people interact with others – their families, friends, and yes, business partners. Smart marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings and get their way in negotiations. But rather than putting you through an academic psychology lesson, we condensed the most useful concepts into one article."

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#FutureM: The Psychology of Social, It All Goes Back to Cavemen ... / BostInnovation

#FutureM: The Psychology of Social, It All Goes Back to Cavemen ... / BostInnovation | Social psychology and sociology  : contributions for business | Scoop.it
The event was a two-part affair, beginning with AMP's own Jason Rivera presenting an exclusive sneak-peak at the agency's latest research study, the “Psychology of Social,” due out in the coming weeks.

By Lisa DeCanio BostInnovation Staff

 

[ Direct link to article ]

http://bostinnovation.com/author/lisa_decanio/

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12 Practical Business Lessons From Social Psychology | Business Pundit

12 Practical Business Lessons From Social Psychology | Business Pundit | Social psychology and sociology  : contributions for business | Scoop.it
Marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings & get their way in negotiations.
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Applied Social Psychology & Social Media : The Overjustification Effect | Legends of Aerocles

Applied Social Psychology & Social Media : The Overjustification Effect  | Legends of Aerocles | Social psychology and sociology  : contributions for business | Scoop.it
This is my first article in a series of posts that will focus on applying social psychology to social media marketing. Little did I know it at the time, but spending 4 semesters in a social perceptions and behaviors lab in college DID come in useful! (I know, I was shocked too). I’m going to start with the Overjustification Effect...

[ Read full story >> http://bit.ly/koTooq ]
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Social Psychology for Social Commerce: 10 need-to-know experiments | Social Commerce Today

Social Psychology for Social Commerce: 10 need-to-know experiments | Social Commerce Today | Social psychology and sociology  : contributions for business | Scoop.it
Can social psychology, the branch of psychology that deals with how people think about, influence, and relate to each other, inform smart social commerce – selling with social media? We think so...
Here’s Part 1 of a three part series on our 10 “Need to Know” Social Psychology Experiments for Social Commerce. Let us know if you find them useful.

By Paul Marsden

[ Read full story >> http://bit.ly/m1Nies ]
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