Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study, feeling guilty might find you comparing calories in different cartons of ice cream.
"The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won’t care about your consumer, your consumer won’t care about your brand ..."
Brands spend millions of dollars trying to make consumers fall in love with them, and according to C.W. Park, director of the Global Branding Center at USC’s Marshall School of Business, these attempts are usually miserable failures.
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