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New Study Links Vocal Behavior to Emotional Arousal

New Study Links Vocal Behavior to Emotional Arousal | Social and Cognitive Psychology and Persuasion | Scoop.it
A study involving teens has shown a relationship between vocal behavior and emotional arousal.
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Social and Cognitive Psychology and Persuasion
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Feeling guilty or ashamed? Think about your emotions before you shop

Feeling guilty or ashamed? Think about your emotions before you shop | Social and Cognitive Psychology and Persuasion | Scoop.it
Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study, feeling guilty might find you comparing calories in different cartons of ice cream.
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What amount of reward drives a consumer to take a desired health behavior? | Michael Dermer

What amount of reward drives a consumer to take a desired health behavior? | Michael Dermer | Social and Cognitive Psychology and Persuasion | Scoop.it
RT @rewardforhealth: What reward will get a #consumer to take #healthy actions? Find out: http://t.co/El0dXeyiKW #healthrewards #healthref…
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The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
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A Complex Systems Approach to the Study of Ideology: Cognitive-Affective Structures and the Dynamics of Belief Systems | Homer-Dixon | Journal of Social and Political Psychology

A Complex Systems Approach to the Study of Ideology: Cognitive-Affective Structures and the Dynamics of Belief Systems | Homer-Dixon | Journal of Social and Political Psychology | Social and Cognitive Psychology and Persuasion | Scoop.it

A Complex Systems Approach to the Study of Ideology: Cognitive-Affective Structures and the Dynamics of Belief Systems (Complex Systems Approach to the Study of Ideology: Cognitive-Affective Str...


Via Bryan Knowles
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LA BIOLOGIE DE L'ATTACHEMENT PAR BORIS CYRULNIK | France Culture Plus

LA BIOLOGIE DE L'ATTACHEMENT PAR BORIS CYRULNIK | France Culture Plus | Social and Cognitive Psychology and Persuasion | Scoop.it
La théorie de l'attachement est un champ de la psychologie qui traite des relations entre êtres humains.
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Why we experience? A look into consumer psychology

Why we experience?  A look into consumer psychology | Social and Cognitive Psychology and Persuasion | Scoop.it

"Who said the high street was dead? Or wildly made the prediction that its demise would come as a result of the online world? Well, whoever it was, they were quite wrong ..."


Via Leona Ungerer
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Consumer Psychology & the E-Commerce Checkout

Consumer Psychology & the E-Commerce Checkout | Social and Cognitive Psychology and Persuasion | Scoop.it
We all love a bit of online shopping but what goes through our head before we click to buy items over the web?
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Journal of Consumer Psychology - From brand aversion or indifference to brand attachment

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Loyalty Programs Seen Having Desired Influence on Consumer ...

Loyalty Programs Seen Having Desired Influence on Consumer ... | Social and Cognitive Psychology and Persuasion | Scoop.it
The average consumer is a member in more than 7 loyalty programs, and many have room for more, details Maritz Loyalty Marketing [download page] in a new report. While.
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Psychologie du retargeting (Media Mediorum : Internet, média des médias)

Psychologie du retargeting (Media Mediorum : Internet, média des médias) | Social and Cognitive Psychology and Persuasion | Scoop.it
Media Mediorum : Internet, média des médias: Psychologie du retargeting. Intéressant: quand le retargeting rencontre Freud et le Beta de Morgenstern ... Le re-ciblage (retargeting) correspond à l'e...
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Sales Psychology – Why and How People Buy

Sales Psychology – Why and How People Buy | Social and Cognitive Psychology and Persuasion | Scoop.it
You don’t have to be trained in psychology to know that selling is rooted in psychology. For a seller, understanding how and why people buy is an advantage.
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How To Convert More Customers Using Psychology [Infographic] — socialmouths

How To Convert More Customers Using Psychology [Infographic] — socialmouths | Social and Cognitive Psychology and Persuasion | Scoop.it
10 social psychology studies that can help you persuade more customers to say yes to your products and services (RT @malbano: How To Convert More Customers Using Psychology [Infographic] http://t.co/QoXjGyb7...)...
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What Students Think Of Mobile Learning And What Makes A Great App | School Psychology Tech

What Students Think Of Mobile Learning And What Makes A Great App | School Psychology Tech | Social and Cognitive Psychology and Persuasion | Scoop.it
Are students addicted to their phones? We don’t need a study to know they are. But why? What is the biggest reason they can’t put their phones down? We now know the answer(s) thanks to Answer Underground.
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How consumers' moods drive decisions - The Atlantic

How consumers' moods drive decisions - The Atlantic | Social and Cognitive Psychology and Persuasion | Scoop.it

The surprising effect of good and bad moods on what people read, what they buy, and how they act ..."

©


Via Leona Ungerer
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The Psychology Behind a Successful Facebook Ad Part 1: Color - The Wishpond Blog

The Psychology Behind a Successful Facebook Ad Part 1: Color - The Wishpond Blog | Social and Cognitive Psychology and Persuasion | Scoop.it
The Psychology Behind a Successful Facebook Ad Part 1: Color Does it matter which color your business logo is? Is there actually going to be an effect if your advertising campaign employs blue and...
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How Kellogg's Special K Understood Consumer Psychology to Shift Demand

How Kellogg's Special K Understood Consumer Psychology to Shift Demand | Social and Cognitive Psychology and Persuasion | Scoop.it

"The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won’t care about your consumer, your consumer won’t care about your brand ..."


Via Leona Ungerer
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Ethos, Pathos, and Logos in Persuasion/Advertising/Writing

An explanation with examples of the rhetorical devices ethos, pathos, and logos and how to recognize them.
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Studies show how retail lighting affects consumer behaviour

Studies show how retail lighting affects consumer behaviour | Social and Cognitive Psychology and Persuasion | Scoop.it
By understanding how lighting affects consumers’ browsing and buying behaviour, you can design a scheme that will maximise profits. Nick Martindale reports on two recent studies into retail lighting
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Why People Uninstall Apps

'Originally posted on November 14, 2013 by Wendy Boswell on Intel's software blog. Getting an app developed is just the first step in a long journey...'


Via Leona Ungerer
Stéphanie Hérault's insight:

"Collecting unnecessary data: If an app is collecting personal data without a clear demonstrable need – or without consent – the app is more likely to be uninstalled"

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Researchers Explain How Brands Make You Fall In Love

Researchers Explain How Brands Make You Fall In Love | Social and Cognitive Psychology and Persuasion | Scoop.it
Brands spend millions of dollars trying to make consumers fall in love with them, and according to C.W. Park, director of the Global Branding Center at USC’s Marshall School of Business, these attempts are usually miserable failures.
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Under the influence: Reminders of money impact consumer decision-making

Under the influence: Reminders of money impact consumer decision-making | Social and Cognitive Psychology and Persuasion | Scoop.it
When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features or brand name, according to a new study.
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Attitude and Behaviour : Master in Mass Communication

Attitude and Behaviour : Master in Mass Communication | Social and Cognitive Psychology and Persuasion | Scoop.it
Attitudes and Behaviour: Social scientists have debated the relationships between attitudes and behaviour –attitude as predictor of behaviour.
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The Three Rules of Persuasion

The Three Rules of Persuasion | Social and Cognitive Psychology and Persuasion | Scoop.it
Remember the time when you saw the movie poster of Inception (assuming you don’t know about it) and said to yourself, “nah, I don’t re (The Three #Rules of #Persuasion.#internetmarketing #marketing http://t.co/pm59Lzwc...)...
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